Tag Archives: Toyota

Toyota GR GT3 Concept Evolves Into Lexus LFR

It’s been over three years since Toyota first pulled the wraps off its GR GT3 concept—a sleek, aggressive prototype that promised a future on the racetrack. Now, after years of speculation and anticipation, that vision seems to be moving closer to reality. A new video posted on Instagram by veteran automotive journalist Jonny Lieberman has captured what appears to be a road-going prototype undergoing testing in California, bearing the name Lexus LFR.

The camouflaged test mule was seen driving alongside a previous-generation Mercedes-AMG GT, suggesting that Lexus is using the German performance coupe as a benchmark. Interestingly, the convoy also included two Toyota Sequoias, one of which was fitted with power-extending tow mirrors—possibly acting as support vehicles for the test session.

Though heavily disguised, the LFR’s design clearly signals high-performance intent. With its wide stance, low-slung body, and exotic proportions, the car echoes elements of the original concept, but notably lacks the large rear wing seen on earlier test versions. This could mean the wing is reserved for a track-focused variant or offered as part of an optional aero package.

Another key takeaway from the video: the LFR’s stiff suspension setup, as the car was visibly bouncing over even minor road imperfections—an indication of the serious performance tuning underway.

Under the hood, the LFR is expected to pack a front-mounted twin-turbo V8, potentially paired with hybrid technology, marking a modern performance shift for Lexus. This would put it in line with electrified rivals like the second-generation AMG GT, although the prototype was reportedly being compared to the original, non-hybrid AMG GT.

While the LFR is unlikely to be a direct successor to the iconic Lexus LFA, it will still aim to make a significant statement in the high-performance luxury segment. It’s expected to slot below the LFA’s lofty price tag of $375,000, potentially starting above $150,000. This positions it in competitive territory with models like the AMG GT 55 ($138,700) and GT 63 ($179,050).

The LFR’s development also aligns with Toyota’s broader motorsport ambitions. The original GR GT3 concept previewed not just a road car, but a potential race car platform. With the GR GT3-based machine expected to enter the FIA World Endurance Championship (WEC) in 2026, it seems Lexus is preparing for a synchronized launch of both its race and road counterparts.

After years of behind-the-scenes development, it looks like Lexus is finally ready to shift gears on its long-anticipated super coupe. With prototype sightings increasing and motorsport plans advancing, the official unveiling of the LFR may be just around the corner.

Source: Jonny Lieberman via Instagram

Toyota Elevates Century SUV with Smart Glass Tech and Subtle Upgrades

In a continued effort to push its flagship SUV further up the luxury ladder, Toyota has introduced smart glass technology to the Century SUV, giving rear-seat passengers a new level of comfort and privacy. Following in the footsteps of high-end rivals, the Japanese automaker is embracing innovation where it matters most — the passenger experience.

The centerpiece of this upgrade is a three-stage tinting system for the rear door and side windows, allowing them to shift between transparent, semi-transparent, and fully opaque modes. The technology works via a special film sandwiched between two layers of laminated glass, offering a seamless transition between light and privacy.

Interestingly, the panoramic sunroof doesn’t benefit from the same smart glass treatment, instead retaining a traditional electric sunshade.

Toyota says the aim of the system is to enhance rear-seat privacy without eliminating natural light, with the opaque setting designed to evoke the calm, enclosed atmosphere of a traditional Japanese room — a subtle nod to the country’s cultural aesthetic.

True to its heritage, the Century SUV remains a chauffeur-focused vehicle, and the new window tech further elevates what was already a lavish experience. The rear cabin boasts features such as electric retractable steps, wide-opening doors, ambient lighting, retractable tables, antibacterial surfaces, coat hangers, and even a dedicated shoe holder.

Comfort takes priority in the back, where reclining seats come with footrests and can fold nearly flat — ideal for quick naps or just escaping the world between engagements. Rear passengers are also treated to their own personal dashboard, infotainment screens, and a premium 18-speaker audio system, reinforcing the Century’s image as a mobile executive lounge.

Visually and structurally, the SUV remains unchanged from its debut in September 2023. Measuring 5,205 mm in length, the Century SUV is often described as Japan’s answer to the Rolls-Royce Cullinan, not just for its imposing stature but for its extensive personalization options, including fully custom builds.

Under the hood, the Century SUV continues with its 3.5-liter V6 plug-in hybrid system, delivering 406 horsepower (303 kW / 412 PS) and a 43-mile (69 km) electric range. Power is managed via Toyota’s E-Four Advanced all-wheel-drive system, ensuring smooth, confident performance across all conditions.

Toyota has also confirmed that a GR (Gazoo Racing) version of the Century SUV is in development, promising a sportier twist to the ultra-luxurious formula.

The addition of smart glass technology comes at a cost — an extra 2 million yen (approximately $13,600) — bringing the vehicle’s total price to 27 million yen (around $183,300). However, availability remains highly restricted. Orders are only being taken at select Japanese dealerships and are primarily reserved for existing Century sedan owners.

For the elite few who secure one, the new Century SUV blends state-of-the-art innovation with traditional Japanese luxury, maintaining its role as Toyota’s ultimate expression of craftsmanship and comfort.

Source: Toyota

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Toyota Unveils First-Ever Mild Hybrid Land Cruiser for Europe

Toyota is taking a bold step toward electrifying its iconic off-road lineup with the introduction of the Land Cruiser Hybrid 48V, the first electrified version of this legendary SUV for the European market. Building on the success of the current generation launched at the end of 2024, the Japanese automaker now adds a 48V mild hybrid diesel variant—combining efficiency with rugged dependability.

Proven Diesel Meets Electric Innovation

At the heart of this new variant is Toyota’s trusted 2.8-liter turbodiesel engine, which continues to produce 204 horsepower. Now paired with a 48V mild hybrid system, the powertrain benefits from a 16-horsepower electric motor-generator, 65 Nm of torque, and a DC-DC converter. Power is sent through an 8-speed automatic transmission, with all-wheel drive remaining standard.

Despite the introduction of hybrid technology, Toyota emphasizes that the Land Cruiser retains its legendary off-road DNA. The mild hybrid components have been designed for compact integration, with the electric motor mounted directly above the engine block—ensuring the vehicle’s capability to wade through water up to 700 millimeters deep remains untouched.

Lightweight, Efficient Battery System

The 48V system is powered by a 13-cell lithium-ion battery, weighing just 7.6 kilograms and offering a 4.3 Ah capacity. Strategically placed beneath the boot floor, it preserves interior space while enabling up to 12 kW of electric boost when fully charged.

Toyota highlights several key benefits of the new hybrid setup:

  • Smoother and quieter engine starts
  • Improved stop-start functionality, with both NORMAL and LONG modes for extended engine shut-off
  • Linear acceleration and refined urban performance
  • Enhanced energy regeneration

These refinements make daily driving more comfortable while also contributing to better fuel efficiency and reduced emissions—without compromising the SUV’s robust off-road character.

Built for the Trail—and the Future

The new Land Cruiser Hybrid 48V is built on Toyota’s TNGA (Toyota New Global Architecture) chassis-on-frame platform, ensuring it meets the structural demands of serious off-roading while delivering stable and safe road performance.

This system has already debuted on Toyota’s latest Hilux model, signaling a broader strategy to gradually electrify its off-road fleet without sacrificing durability or capability.

Launch Timeline

European customers can expect to place orders for the electrified Land Cruiser later this year, with first deliveries scheduled to arrive by the end of 2025.

With the Hybrid 48V version, Toyota is not only embracing electrification but doing so in a way that respects and enhances the Land Cruiser’s legendary reputation—proving that even the most rugged vehicles can evolve with the times.

Source: Toyota

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