Toyota Motor Europe (TME) has bucked the trend of a shrinking automotive market in the first half of 2025, posting record-breaking sales of 635,328 vehicles between January and June — a +1% year-on-year increase — while the overall European market declined by -1.54%.
At the heart of TME’s strong performance is its continued momentum in electrification. The company’s electrified vehicle sales (encompassing hybrids, plug-in hybrids, and battery electric vehicles) surged by +6%, now making up 77% of its total sales mix. This figure is even more pronounced in Western Europe, where electrified vehicles represent 80% of TME’s sales.
“Despite various headwinds in the market, we are encouraged that consumer demand remains solid for the Toyota and Lexus range of electrified vehicles. It’s testament to our product power and broad line-up of zero and low-emission vehicles,” said Till Conrad, Executive Vice President of Sales at Toyota Motor Europe.
Toyota: A Stronghold in Passenger Cars and LCVs
Toyota maintained its position as Europe’s second best-selling passenger car brand, with 591,115 units sold, marking a +1% year-on-year growth. Electrified vehicles accounted for 76% of Toyota’s sales, driven by strong demand for its hybrid and plug-in hybrid models.
Top-selling Toyota models included:
- Yaris Cross – 103,580 units (all hybrids)
- Yaris – 90,549 units
- Corolla range – 78,920 units
- Toyota C-HR – 76,432 units (including new Plug-in Hybrid)
- Aygo X – 50,083 units
- RAV4 – 43,558 units
Toyota’s plug-in hybrid sales jumped an impressive +272%, reaching 42,200 units, fueled by the debut of the new Toyota C-HR Plug-in Hybrid. Battery electric vehicle (BEV) sales rose by +46% year-on-year, totaling 27,773 units.
Meanwhile, Toyota Professional, the brand’s light commercial vehicle division, also impressed with 80,448 vehicles sold, a +12% year-on-year increase — a notable success in a competitive and often volatile LCV segment.
Lexus: Gaining Ground in the Premium Segment
Luxury subsidiary Lexus recorded 44,213 vehicle sales in H1 2025, a +7% rise year-on-year, outperforming the broader premium market. Lexus electrified sales grew even faster, up +13%, with an electrification mix of 95% across Europe and 100% in Western Europe.
Key Lexus performers included:
- Lexus LBX Hybrid – 14,757 units
- Lexus NX (Hybrid & Plug-in Hybrid) – 13,607 units
- Lexus UX (Hybrid & BEV) – 4,703 units
With a 2.5% share of the premium market, Lexus continues to strengthen its presence, particularly in urban and compact SUV segments where models like the LBX and NX are resonating with customers seeking upscale electrified mobility.
A Multi-Pathway Strategy for Carbon Neutrality
TME’s results underscore the effectiveness of its multi-pathway strategy — offering a broad spectrum of powertrain technologies including hybrids, plug-in hybrids, battery electric vehicles, and hydrogen fuel cell models. This diversity has allowed Toyota and Lexus to navigate fluctuating regional preferences and infrastructure limitations while staying firmly aligned with their carbon neutrality ambitions.
TME Sales Highlights (Jan–Jun 2025):
- Total Sales: 635,328 (+1.4%)
- Total Electrified Sales: 491,197 (+6%)
- Electrified Mix: 80% (West Europe), 58% (East Europe), 77% (Total)
As the European automotive market wrestles with tightening regulations and a fragmented electrification landscape, Toyota Motor Europe stands out as a brand with both strategic clarity and commercial momentum, well-positioned to lead in the era of low-emission mobility.
Source: Toyota Europe