The Ford Bronco has long been a symbol of rugged, go-anywhere capability, whether in its turbocharged V-6 Raptor guise or the more compact Bronco Sport variant. But in a market where battery power is quickly overtaking internal combustion, Ford is taking a bold new step. Enter the Ford Bronco New Energy, an all-electric SUV built for China that blends American off-road heritage with Chinese EV innovation.
Bigger, Bolder, Battery-Powered
Unveiled via China’s Ministry of Industry and Information Technology (MIIT), the Bronco New Energy isn’t just a rebadged Bronco with batteries—it’s a completely reimagined vehicle. Built on a unibody platform and powered by BYD-sourced battery technology, this EV is significantly larger than either of its ICE siblings.

At 197 inches long and 77 inches wide, the Bronco EV dwarfs the Bronco Sport (172.7 inches long) and even the standard Bronco (189.4 inches). With a 116.1-inch wheelbase, it matches the gas-powered Bronco but gains considerable road presence. In fact, its dimensions put it nearly on par with the Kia EV9, a dedicated three-row electric SUV.
Weighty Ambitions and Two Electrified Powertrains
That added size comes with added weight. The standard Bronco EV tips the scales at 5,800 pounds, while the extended-range plug-in hybrid (PHEV) version comes in at 5,535 pounds—both heavier than the 4,945-pound Bronco Raptor and far beyond the 3,500-pound Bronco Sport.
Under the hood—so to speak—there are two electrified powertrain options:
- A pure EV variant delivering 271 horsepower from a 105.4-kWh battery, offering an impressive 404 miles (650 km) of range on China’s optimistic CLTC cycle.
- An extended-range PHEV using a 1.5-liter engine as a generator, making 241 hp and pairing with a 43.7-kWh battery that offers 137 miles (220 km) of all-electric range.
Design: Familiar Yet Futuristic
Visually, the Bronco New Energy is a curious blend of Bronco Sport and full-size Bronco DNA. It sports the signature boxy silhouette, a spare tire on the tailgate, and the “BRONCO” nameplate front and center in the grille. But there are modern flourishes too—like a LiDAR sensor mounted on the roof, hinting at advanced driver-assistance capabilities.
Despite its unibody construction and electric heart, the design makes a clear nod to off-road intentions, including a side-swinging tailgate reminiscent of the gas-powered Bronco.
Built for China, Born from Collaboration
This electric Bronco isn’t a solo act—it’s the result of a joint venture between Ford and Jiangling Motors, part of Ford’s broader strategy to tap into the booming Chinese EV market. Production is local, and pricing is expected to land between ¥300,000 and ¥400,000 (roughly $42,000 to $55,000 USD).

What It Means
While the Bronco EV is currently a China-only model, it’s an important signal. Ford is not only exploring new markets for its iconic nameplates but also adapting them to meet local demand—and emissions targets. Whether this electric Bronco, or something like it, will ever make its way to North American roads remains to be seen. But one thing’s clear: the Bronco badge is evolving.
Source: Ford












