Ferrari wants to protect the brand from the crazy ideas of new owners by preventing customizations that are not in line with the brand’s vision. The decision comes after a large number of Ferraris appeared whose appearance is contrary to what the Italian brand has been building for years.
The first step that Ferrari will take is to limit the colors or schemes that can be used on its cars. “Internally, we thought about maybe defining color configurations in advance. We need to pay attention, because we have to defend the values and identity of the brand. We are not going to make a strange car,” said Ferrari CEO Benedetto Vignola.
Ferrari wants to preserve its status and the right to say “no” to customers, and some believe that they could create a blacklist for customers who ignore the decision. However, it is more likely that Ferrari will limit some options on its cars. “There are combinations that another potential buyer will not like or simply does not like,” Vigna said.
The problem of strange customizations of Ferrari cars has been going on for a long time, and the company has solved previous cases without the public, privately with car owners. Now the question remains how they will react to buyers with deep pockets who are willing to pay big bucks to own a unique car.
Source: Telegraph
