According to Automotive News BMW has taken a commanding lead in the European executive car segment, with the 5 Series outperforming key rivals from Mercedes-Benz and Audi in Q1 2025.
Between January and April, BMW sold 20,402 units of the 5 Series across Europe—an impressive 56% increase compared to the same period in 2024. Notably, over 60% of buyers chose the Touring wagon variant, highlighting strong consumer preference for practicality alongside luxury.
In second place, Mercedes-Benz recorded 15,811 sales of the E-Class, up 19% year-on-year. Audi followed with 13,774 units of the A6 sold, marking a 10% increase over the previous year.
Electric variants are also gaining traction. BMW’s i5 electric model posted strong growth with 8,843 units sold—a 55% jump. It led the premium EV sedan segment, followed by the Audi A6 e-tron (7,460 units) and the Mercedes-Benz EQE (3,740 units).
When it comes to powertrain choices for the 5 Series, buyers are nearly evenly split: plug-in hybrids and diesels each accounted for 30% of sales, while pure electric models followed closely with 27%. Traditional gasoline engines made up the remaining 11%.
Although this generation of the 5 Series debuted just two years ago, BMW is already preparing a redesign—continuing the brand’s tradition of staying ahead of the curve, even amid strong sales momentum.
Source: Automotive News
