Nissan’s smallest crossover is about to plug in. The all-electric Nissan Juke EV has hit public roads for testing, marking the beginning of a new chapter for one of the most polarizing nameplates in the compact SUV world.
Known as the “Marmite car” of the Nissan lineup—either you love it or you really, really don’t—the Juke is going electric as part of the brand’s rapid EV expansion. It will be built in Sunderland, UK, alongside the new Leaf and Qashqai, and is expected to launch next year as Nissan’s challenger to the Ford Puma Gen-E and Kia EV3.

Electric DNA, Same Attitude
The upcoming Juke EV shares its CMF-BEV platform with the next-generation Leaf, and under the skin, it’s expected to use the same powertrain options. That means a single-motor setup producing up to 214 horsepower, and a range of more than 350 miles—figures that should make it one of the more capable city crossovers in the segment.
Despite the shared architecture, Nissan is adamant that the two cars will not overlap. Speaking to Autocar, Guillaume Cartier, Nissan’s Chief Performance Officer, said the Juke and Leaf appeal to “totally different profiles, with nothing in common.”
“One is SUV, the other is more coupé-sedan,” Cartier explained. “One is E-Power, the other is electric. Then you have Juke—and Juke is Marmite.”
That identity crisis—or rather, identity confidence—appears to be a deliberate play. Nissan wants the Juke EV to remain divisive, bold, and instantly recognizable, just as the original 2010 model once was when it kicked off the compact crossover craze.
Design: Still the Rebel
Spy shots of camouflaged prototypes testing in Spain show a silhouette that’s unmistakably Juke: raked roofline, exaggerated haunches, and visor-style side windows. While much of the design remains hidden, Nissan’s earlier teaser image hinted at sharp, futuristic lighting signatures and pronounced surfacing—details inspired by the Hyper Punk concept shown at last year’s Tokyo Motor Show.
In other words, don’t expect the Juke EV to blend in. Expect it to stand out.
Cartier even admits the Juke will continue to be “purposely divisive,” designed to provoke strong reactions. “You will have people who say ‘wow’ and people who say ‘no thank you, not for me,’” he said. “Based on that, I think this car will not be compared to anything else.”
Driving Character: More Bite Than Leaf
While it shares bones with the new Leaf, Nissan Europe’s R&D boss David Moss has suggested the Juke EV will feature a bespoke chassis setup to emphasize its “dynamic” character. Suspension tuning, steering weight, and ride height are all expected to differ from its platform mates, giving the electric Juke a slightly sportier flavor.
“As the size of the car grows, you change its ride and handling characteristics,” Moss noted. “If it sits in a different segment, you might change the suspension.”
That could hint at a car positioned more toward urban agility and driver involvement than outright comfort—something the current hybrid Juke already hints at but hasn’t fully realized.
Price and Production: Sunderland’s Electric Trio
The Juke EV will roll off the line in Sunderland, joining the Leaf and Qashqai as part of Nissan’s £1 billion EV Hub investment. The Japanese automaker is targeting a price close to the current ICE Juke, which starts around £21,000, though even Nissan admits that will be “a challenge” given battery costs.
The current petrol-powered Juke isn’t going anywhere just yet. Its life cycle will be extended, meaning both ICE and EV versions will be sold side by side for a period—mirroring Nissan’s gradual approach to electrification.
A Familiar Face with a Shocking Twist
The Juke EV is shaping up to be exactly what you’d expect from a car wearing the Juke badge: compact, controversial, and confidently weird. It won’t just be an electric crossover—it’ll be a statement piece in a world where many EVs look and feel the same.
Whether that’s enough to tempt buyers away from the likes of the Ford Puma Gen-E or Kia EV3 will depend on more than styling. But if Nissan’s gamble pays off, the Marmite crossover might just become the electric disruptor the segment didn’t know it needed.
Source: Autocar


