Tag Archives: Honda

Honda’s New Circularity Center Aims to Give Old Parts—and Office Chairs—New Life

Not every sustainability story has to be about EVs. Honda’s new Resource Circularity Center in Ohio is proving that torque wrenches, office chairs, and even aluminum wheels can play a role in reducing the auto industry’s environmental footprint.

Honda has just fired up operations at its new Resource Circularity Center, located near the company’s Marysville and East Liberty plants in Ohio. Unlike the usual recycling initiatives you see from automakers—where the focus is on metals, plastics, and other direct manufacturing materials—this facility takes aim at the other stuff. Think retired industrial robots, torque wrenches that have turned their last bolt, office furniture that has seen better days, and even decommissioned service parts like aluminum wheels.

The concept is simple but ambitious: instead of letting these items collect dust or, worse, pile up in landfills, Honda wants to redeploy, resell, donate, or recycle them. The goal is to wring every ounce of value from each resource before it’s truly at the end of the line.

“A circular economy isn’t just about recycling; it’s about how Honda can meet as many human needs as possible from a given resource, for as long as we can,” said Matt Daniel, director of Procurement Sustainability at American Honda.

Not Just Scrap Metal

Most automakers already have recycling programs for production byproducts, but Honda is widening the lens. At the Circularity Center, decommissioned robots could be repaired and used at another facility, while worn-out equipment might be stripped down for raw materials. Even nontechnical items—say, scrap leather from car seats—could find new life as something unexpected, like a luggage tag.

If an item can’t be reused in-house, Honda will push it into the secondary market or donate it to nonprofit organizations. Only when all other options are exhausted will the materials be broken down and reintroduced into the company’s raw material stream. It’s a triage system for stuff, designed to keep as much out of landfills as possible.

A Model for Expansion

For now, the Ohio center is the pilot, but Honda has bigger plans. The company envisions rolling out similar facilities near other production hubs across North America. Localizing the process means reducing transportation emissions while cutting operational costs—a win-win in the automaker’s ongoing push toward a circular economy.

The Bigger Picture

Honda’s play here is about more than just cleaning house. The Resource Circularity Center feeds into a larger shift toward what the company calls a “circular value chain.” Instead of the traditional take-make-dispose model, this approach connects suppliers, production facilities, and recycling partners in a loop that squeezes more use out of every resource.

The long game? Horizontal recycling, where materials from end-of-life vehicles make their way back into brand-new cars. It’s part sustainability strategy, part business innovation—and all about future-proofing the industry.

Honda may still be figuring out exactly how to repurpose everything from scrap seat leather to obsolete service parts, but the message is clear: in Marysville, even an office chair can be part of the automaker’s next green revolution.

Source: Honda

Honda Wants Your Acura to Keep the Lights On

Honda doesn’t just want to sell you an electric car—it wants to make sure that car pulls double duty as a power plant for your home. At RE+ 25, North America’s largest clean-energy trade show, the company is taking the wraps off a bold vision for the future of mobility and energy management, anchored by the sleek Acura RSX Prototype and a suite of vehicle-to-home (V2H) and vehicle-to-grid (V2G) technologies.

If you caught Monterey Car Week last month, you already know the RSX Prototype: a rakish, premium electric SUV built on Honda’s brand-new global EV platform. At RE+, the RSX isn’t just a showpiece—it’s plugged into a bi-directional home charging station concept, a setup that previews how future Acura and Honda EVs could power your house in a blackout, or even send excess juice back to the grid when demand spikes.

Cars as “Virtual Power Plants”

Honda floated this idea at CES earlier this year, describing its future EVs as “Virtual Power Plants.” Think of it like this: your car charges itself when rates are lowest (and renewables are plentiful), then kicks some of that stored energy back to your home—or the grid—when electricity prices peak. That could mean shaving money off your energy bill while helping utilities keep the lights on.

Gary Robinson, VP of sustainability and business development at American Honda, put it bluntly: “In the future, we want to make every Honda EV not just a vehicle but a home energy solution.”

That vision isn’t just vaporware. Honda recently inked a deal with Southern California Edison to begin testing V2H and V2G systems with future Honda and Acura EVs. The goal: let EVs act as backup batteries for homes, or as stabilizers for the grid during crunch times. ChargeScape—a joint venture between Honda, BMW, Ford, and Nissan—will provide the digital glue to make it all work.

A Booth Packed with Tech

Honda’s RE+ display isn’t just about the RSX. Here’s what else you’ll find at booth #V8659:

  • Fastport eQuad Prototype: A funky, pedal-assist electric quad targeting last-mile delivery drivers. It’s quiet, swappable-battery powered, and looks ready to elbow into the e-cargo-bike market. Deliveries start late 2025.
  • 2025 Honda CR-V e:FCEV: A plug-in fuel-cell hybrid of sorts—29 miles of electric range plus 270 miles on hydrogen, with fast refueling for road trips.
  • Bi-directional Home Charger Concept: The lynchpin of Honda’s energy ambitions, allowing your EV to charge and discharge at will.
  • Home energy hardware: rooftop solar panels, home batteries, an Emporia Vue energy monitor, a high-efficiency heat pump water heater, and a Honda-branded fuel-cell generator designed to scale from 250 kW up to 3 MW for commercial facilities.

The message is clear: Honda wants to sell you not just an EV, but an entire electrified lifestyle. Acura and Honda already run online “Home Electrification” marketplaces where customers can order solar, batteries, and chargers, with plans to expand as their EV portfolio grows.

Looking Ahead

The Acura RSX itself is set to hit dealerships in the second half of 2026, the first Acura built on Honda’s in-house EV platform. Beyond that, Honda is betting that what sits in your garage will matter as much to your electric bill as what’s on your roof.

Southern California Edison’s Funmi Williamson summed it up neatly: “These technologies will not only let customers drive clean but will also help them use those vehicles to power their homes during outages and help the grid during times of peak demand.”

That’s a big promise. But if Honda pulls it off, the Acura RSX might just be the first SUV that looks as good in your driveway as it does keeping the fridge cold when the grid goes down.

Source: Acura

2026 Honda Prelude First Look: An Icon Returns as a Hybrid Sports Coupe

Honda just pulled the wraps off the all-new 2026 Prelude, reviving a nameplate that hasn’t been seen in U.S. showrooms for more than two decades. This isn’t a retro homage or a nostalgia play—it’s a thoroughly modern sports coupe that blends Honda’s proven two-motor hybrid system with chassis hardware borrowed from the mighty Civic Type R. The result is a front-wheel-drive grand tourer that aims to recapture Honda’s “joy of driving” mantra for a new era of electrification.

A Hybrid with Bite

Under the Prelude’s sleek sheetmetal lies the same hybrid setup found in the Civic Hybrid, upgraded for duty in this coupe. A 2.0-liter Atkinson-cycle four-cylinder works in tandem with two electric motors to deliver a combined 200 horsepower and a stout 232 pound-feet of torque. That’s not Type R territory, but it’s plenty to make the Prelude feel lively off the line and eager out of corners.

Honda has developed a new trick for the car, too: S+ Shift mode, a drive program that simulates the experience of a traditional multi-gear transmission. With simulated rev-matched downshifts, paddle control, and enhanced engine sound piped into the cabin, it’s designed to give drivers the visceral engagement often missing in hybrids. Expect plenty of drivers pulling on those paddles just to hear the “downshift blip.”

Borrowed Type R Hardware

The Prelude earns its sporting credibility with more than clever software. It borrows key hardware directly from the Civic Type R: dual-axis strut front suspension, adaptive dampers, wide tracks, and even the blue-finished Brembo four-piston calipers clamping lightweight two-piece rotors. Paired with 19-inch wheels and sticky 235/40R19 rubber, the Prelude is promising more grip and composure than any hybrid Honda coupe before it.

Four selectable drive modes—Comfort, GT, Sport, and Individual—let drivers tailor the experience, from daily commuting to weekend canyon carving. Honda’s latest Agile Handling Assist system further integrates braking and powertrain response to sharpen turn-in and boost confidence at the limit.

Sophisticated, Muscular Design

Designed in Japan, the Prelude blends grand-touring sophistication with subtle aggression. A long, low hood, flared fenders, and a double-bubble roof hint at its performance intent, while flush door handles and laser-brazed roof seams keep the surfaces clean. Details like the black chrome grille trim, wing-like DRLs, and Prelude Blue brake calipers elevate it beyond the ordinary coupe.

Color choices include Rally Red, Boost Blue Pearl, and the new Winter Frost Pearl, which can be optioned with a contrasting black roof. For those who want more flash, Honda will offer factory accessories like a decklid spoiler and blacked-out emblems.

Driver-Centric Cabin

Inside, the Prelude’s mission as a sporty grand tourer continues. Leather-trimmed sport seats with integrated headrests and asymmetrical bolstering balance support for spirited driving with comfort on longer trips. Blue contrast stitching, houndstooth inserts, and embossed Prelude logos give the cabin an identity of its own.

The driving environment is anchored by a flat-bottom steering wheel, alloy pedals, and a 10.2-inch digital cluster that reconfigures depending on drive mode. A 9-inch infotainment screen with Google built-in comes standard, along with wireless CarPlay/Android Auto, wireless charging, and an eight-speaker Bose system tuned specifically for this coupe. Rear seats—yes, there are two—fold flat to expand the hatchback’s cargo area.

Safety and Strategy

Every Prelude will come loaded with Honda Sensing, including adaptive cruise, lane keeping, blind spot monitoring, and post-collision braking. Honda is positioning the Prelude as more than just a niche product—it’s part of the company’s broader push to make hybrids the majority of its U.S. sales in the next few years.

What It Means

The Prelude was always Honda’s forward-looking coupe, often a test bed for new tech. That mission carries forward here, only now in the form of electrification. With Civic Type R bones, a genuinely engaging hybrid system, and a design that balances muscle and elegance, the 2026 Prelude looks ready to carve a new niche in a market that’s been steadily abandoning coupes.

Expect it in showrooms late fall 2025, offered in a single, well-equipped trim. Pricing hasn’t been announced, but given the hardware and standard kit, it’s safe to guess the Prelude will slot above the Civic Si and hybrid but well below the $45K Type R.

For those who thought the era of affordable, fun-to-drive coupes was dead, Honda just hit the defibrillator.

Source: Honda