Honda has long been a household name when it comes to moving things—cars, motorcycles, ATVs, even boats. But the Japanese automaker’s ambitions in the U.S. market are expanding in a new direction: insurance. Yes, in 2025, Honda isn’t just selling you the wheels — it wants to insure them too.
Enter Honda Insurance Solutions (HIS)
The newly launched Honda Insurance Solutions (HIS) is American Honda’s attempt to bring peace of mind to its customers by offering branded insurance products for both Honda and Acura buyers. But let’s be clear — Honda isn’t setting itself up as the next Allstate or GEICO. HIS isn’t a direct insurer; it’s an agency, licensed in all 50 states and powered by VIU by HUB, an established insurance broker.
In simple terms, this means HIS is essentially a repackaged broker service, dressed in Honda’s familiar branding. Still, in an industry often criticized for its lack of transparency and ever-increasing premiums, the trust associated with the Honda name could be a powerful draw.
Coverage Beyond the Driveway
HIS goes beyond just auto insurance. Honda customers can secure coverage for everything from their motorcycles and side-by-sides to their homes — potentially simplifying the often chaotic insurance process into a one-stop shop.
The OEM Advantage
But Honda is banking on more than brand loyalty. One of HIS’s key selling points is OEM parts coverage. This optional feature ensures that any repairs made under a HIS policy will be completed with genuine Honda or Acura parts, not aftermarket replacements.
Honda claims this protects vehicle value — though, let’s be honest, we’re not exactly dealing with collector-grade NSXs or vintage Civics here. It’s hard to imagine a significant resale penalty over a non-OEM tail light. That said, purists and meticulous owners may find real comfort in knowing their vehicle is kept 100% Honda-original.
Price Will Be the Real Decider
For most buyers, the real test will come down to cost. Honda says its offerings will be “competitive,” but insurance is a dollars-and-cents game. If HIS can offer similar or better coverage for less than traditional players, it could gain real traction. If not, brand loyalty might only get them so far.
Looking Ahead
What could give HIS an edge is convenience. Honda plans to integrate the service directly into its digital retail platforms, allowing customers to insure their vehicles as part of the buying process — a potentially seamless, no-hassle solution.
So here’s the big question: would you trust your car insurance to the same company that built your car? Would you pay extra to ensure repairs use OEM parts? Drop your thoughts in the comments — or ask your Honda if it feels safer already.
Source: Honda
