Tag Archives: Jaguar

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Jaguar’s Type 00 EV Inches Closer to Reality, V-8 Rumble and All

Jaguar’s long-awaited return to the grand-touring spotlight is inching closer, though not without controversy. The Type 00 concept, first shown late last year, drew a lukewarm reception—its blend of futurism and British restraint didn’t quite ignite the passions once reserved for the F-Type or E-Type before it. Still, the prototypes now testing in Spain suggest that the production car could yet be a force in the ultra-luxury EV segment.

The new footage, posted by the NCars YouTube channel, shows two camouflaged Type 00 test mules hustling through winding mountain roads. One appears more polished than the other, riding on updated wheels and wearing subtly revised bodywork that differs from the show car. Even beneath the heavy black-and-white wrap, Jaguar’s classic long-hood, short-deck proportions are unmistakable.

But the real surprise isn’t visual—it’s auditory. Listen carefully, and you’ll pick up what sounds suspiciously like a V-8 burble echoing through the canyons. Don’t be fooled: Jaguar has already confirmed this car will be fully electric. That sound is almost certainly an artificial engine note, pumped through external speakers, a trick Porsche and Dodge are already leaning into for their performance EVs. Whether it’s a clever nod to heritage or a gimmick that grows old fast remains to be seen.

Performance figures, though, are beyond reproach. Jaguar promises 986 horsepower and a WLTP-estimated 430 miles of range—numbers that plant the Type 00 squarely in hyper-GT territory alongside the likes of the Rimac Nevera and the next-generation Tesla Roadster. Global Managing Director Martin Limpert has teased that the car is “all about exuberance,” though fans shouldn’t expect the feral, combustion-fed drama of Jaguar’s past V-8s. This is a new era, whether the faithful are ready or not.

The production model is slated for a late-2025 reveal, with customer deliveries starting in 2026 or early 2027. Jaguar’s future is riding heavily on this car. If the Type 00 can deliver on its promises, it might just reestablish the brand as a leader in electric luxury performance rather than a fading memory of British motoring glory.

Source: NCars via YouTube

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Jaguar’s Big Gamble: Killing Everything to Save Itself

Well, here we are. Jaguar – proud purveyor of svelte coupes, leaping-cat bonnets, and the occasional sales dud – is about to hit Ctrl+Alt+Delete on its entire lineup. Yes, all of it. The F-Pace, the E-Pace, the XE, the XF… gone. Dead. Buried. And in their place? One car. A single, über-luxurious, fully electric sedan, landing in 2026.

It’s called the Type 00 (yes, like a secret agent crossed with a pasta flour), first shown as a two-door concept back in 2024. The production car will sprout four doors and four seats, but Jag swears it’ll keep the striking, monolithic design that made the show car look like something you’d park outside the Batcave. Think less “heritage leaper,” more “electric sculpture you have to squint at.”

And don’t expect to see one on every street corner. Jaguar is deliberately going scarce. “When you see one, it’ll be a special occasion,” says Jaguar USA boss Brandon Baldassari. Translation: if you live next to a Range Rover dealer in Beverly Hills, maybe. If you live in Wolverhampton… probably not.

This isn’t a mass-market EV play. No, Jag’s done with chasing BMW and Audi with the F-Pace and XE. Instead, it’s doubling down on profit per car. Think fewer vehicles, higher prices, and absolutely no discounts. The average Jaguar will soon cost $130,000, double today’s sticker. Cue the sound of loyal XF owners choking on their tea.

But here’s the thing: JLR dealers already flog $200k Range Rovers before lunch. So Jaguar reckons its new clientele won’t bat an eyelid. “They know this client,” Baldassari insists. In other words, if you can afford a Range Rover Autobiography with quilted everything, you can probably swing a Jag that costs the same as a starter flat in Sheffield.

Of course, the problem is that the luxury EV battlefield is already full of sharp elbows. Porsche Taycan, Audi e-tron GT, Mercedes EQS, Lucid Air, Tesla’s still-around-for-some-reason Model S… they all drive in broadly the same way, because instant torque and heavy batteries are a great leveler. Which means the Jag has to win on design, interior, and brand magic alone. No pressure, then.

So, is this a bold rebirth or just the latest chapter in Jaguar’s decades-long identity crisis? Hard to say. But one thing’s certain: the next time you see a Jaguar, it won’t be an F-Pace in the Waitrose car park. It’ll be something rarer, pricier, and – fingers crossed – worthy of the badge.

Because if this doesn’t work, well… there may not be a Jaguar to talk about in 2030.

Source: Motor1

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Jaguar Sales Collapse: A Crisis or a Calculated Pause?

Jaguar has made headlines for all the wrong reasons lately. The iconic British marque recently reported a near-total collapse in vehicle sales, with figures showing an almost 100 percent drop compared to the previous year. In April alone, European sales fell by 97.5 percent, followed by a 93.6 percent dip in May. Year-to-date, Jaguar is down 77.8 percent — a catastrophic figure by any industry standard.

At first glance, it’s a damning indictment of a once-revered luxury brand. But to stop at the numbers alone is to miss the broader, more nuanced story.

A Brand in Transition

Jaguar’s plummeting sales come in the wake of a controversial rebranding campaign and a complete overhaul of its visual identity — changes that have not sat well with many in the automotive community, particularly purists and long-time fans of the brand. The backlash has been intense, and for some, the news of Jaguar’s sales decline feels like poetic justice.

But critics may be overlooking a crucial detail: Jaguar planned this.
The company halted production of all vehicles at the end of 2024 — a pause that extended into early 2025 in some markets — as part of a deliberate pivot toward becoming an all-electric manufacturer.

This bold strategic shift means Jaguar currently has no new cars to sell, explaining much of the sales collapse. While the timing and execution of this transition may be up for debate, the drop in deliveries wasn’t entirely unexpected. In fact, it arguably makes more sense to suffer a sales slump during a production hiatus than during the twilight years of a tired model lineup.

Trouble or Temporary Turbulence?

Still, the optics are difficult to ignore. Jaguar’s absence from the market has raised eyebrows, and even industry insiders question whether the brand can regain its footing. Transitioning to EVs is one thing — disappearing from showrooms altogether is another.

Yet, signs of life persist. Despite having no cars to offer, Jaguar saw a 110 percent increase in website traffic during November and December, suggesting consumer curiosity remains. Market research also revealed a 20 percent rise in those who now see Jaguar as a brand “worth paying more for,” while 23 percent more people reported being aware of the brand compared to a year earlier.

These figures hint at a potential image renaissance, at least in the digital space — a crucial battleground for EV-era brands.

What Comes Next?

The true test for Jaguar will come not in web clicks or brand sentiment, but in metal — or in this case, batteries and kilowatts. The success of Jaguar’s electric relaunch will hinge on compelling product, competitive pricing, and a return to the innovation and elegance that once defined the marque.

For now, the sales charts may look dire, but they are not necessarily a death knell. If anything, they are the growing pains of a legacy brand attempting to reinvent itself in one of the most volatile eras in automotive history.

Still, time is not on Jaguar’s side. In a market that waits for no one, even a planned pause can start to feel like a prolonged disappearance. Unless production ramps up soon — and the new models deliver on their promise — Jaguar risks being remembered not as a brand that boldly embraced the future, but one that vanished chasing it.

Source: Reuters