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Volvo Cars to Become Lynk & Co’s Exclusive European Distributor in 2027

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Volvo Cars and Geely Auto have finalized a commercial partnership that will make Volvo Cars the exclusive distributor of Lynk & Co vehicles in Europe from January 2027. The agreement will bring Lynk & Co into Volvo’s established retail and service network, creating a broader sales and servicing opportunity for Volvo retailers while supporting Lynk & Co’s European expansion.

Volvo Cars and Geely Auto have completed the agreement for their previously announced commercial partnership involving Lynk & Co in Europe. Under the new arrangement, Volvo Cars will take responsibility for the brand’s commercial operations across the region, marking a significant change in how Lynk & Co will approach the European market.

The partnership is designed to combine Volvo Cars’ established commercial infrastructure with Lynk & Co’s distinctive product portfolio. Rather than building an entirely separate retail and service operation, Lynk & Co will gain access to Volvo Cars’ existing retailers and service network, creating a more scalable route to market.

Volvo Cars to Handle Lynk & Co Sales and Service in Europe

Beginning in January 2027, Volvo Cars will serve as the exclusive distributor of Lynk & Co vehicles in Europe. Its responsibilities will include the brand’s commercial operations, supported by Volvo Cars’ established network of retailers and service points.

For Volvo’s retail partners, the agreement is intended to create additional opportunities in both vehicle sales and aftersales servicing. Lynk & Co’s products will complement Volvo Cars’ lineup while maintaining a clear distinction between the two brands.

The strategy could allow Volvo retailers to reach a broader range of customers without diluting Volvo’s own brand identity. At the same time, Lynk & Co will benefit from a more extensive commercial footprint and improved customer access across Europe.

“This agreement enables Volvo Cars and our retail partners to reach more customers with a broader and differentiated portfolio of cars and through increased sales and service opportunities,” says Erik Severinson, Chief Commercial Officer at Volvo Cars.

Lynk & Co to Retain Its Brand Identity and Product Development

Although Volvo Cars will oversee Lynk & Co’s commercial operations in Europe, Lynk & Co will remain responsible for designing, developing, and certifying its global product portfolio as part of the Geely Auto Group.

That distinction is important. The partnership does not mean Lynk & Co is being absorbed into Volvo Cars. Instead, it establishes a new commercial structure while allowing Lynk & Co to preserve its core brand values of being trendy, vibrant, and personal.

Lynk & Co’s product development and global portfolio will continue under Geely Auto, while Volvo Cars will focus on bringing those vehicles to European customers through its established distribution infrastructure.

“This partnership brings together Volvo Cars’ established commercial infrastructure and Lynk & Co’s distinctive brand and product proposition. We will work closely with Volvo Cars to turn this partnership into sustainable long-term growth,” says Mo Wang, CEO of Lynk & Co International.

Martin Persson to Lead Lynk & Co Business at Volvo Cars

The Lynk & Co business within Volvo Cars will be led by Martin Persson, who will report directly to Chief Commercial Officer Erik Severinson.

His appointment places the new European commercial operation within Volvo Cars’ existing organizational structure and underlines the company’s intention to manage Lynk & Co as a dedicated brand with its own market positioning.

The partnership also builds on an existing relationship between the two companies. Volvo Cars and Lynk & Co are already represented through selected shared retail locations in Europe, meaning the agreement expands on an established collaboration rather than creating an entirely new connection.

A More Scalable European Strategy for Lynk & Co

For Lynk & Co, the agreement represents a strategic shift toward a more scalable retail model in Europe. By leveraging Volvo Cars’ European dealers and service points, the brand aims to accelerate its market expansion while improving access to customers.

The arrangement could also make it easier for Lynk & Co to expand its presence without having to develop a separate network of retail and aftersales facilities across every market.

For Volvo Cars, the partnership offers a complementary brand and additional commercial opportunities. For Lynk & Co, it provides access to an established European infrastructure while preserving control over its product identity and development.

The agreement therefore creates a structure in which both brands can pursue growth while maintaining clear differentiation. Its success will ultimately depend on how effectively Volvo Cars and Lynk & Co integrate their commercial operations, support retailers, and communicate the differences between their respective product offerings.

The Volvo Cars–Lynk & Co partnership will take effect in January 2027, with Volvo Cars assuming exclusive distribution responsibility for Lynk & Co vehicles in Europe.

Source: Volvo

News

Geely Signals Serious U.S. Intentions for Its Premium Brands

The United States remains the automotive world’s most tempting prize—and one of its most difficult. For Geely Holding Group, the sprawling Chinese conglomerate that already owns Volvo, Polestar, and Lotus, the next act may finally involve putting its own newer brands on American roads. If the plan comes together, Zeekr and Lynk & Co could be built and sold in the U.S. before the end of the decade.

That’s the message coming from Geely insiders, who are now openly discussing America not as a hypothetical but as a question of timing and execution. And crucially, Geely may already have the infrastructure to pull it off without tripping over tariffs: Volvo’s factory in South Carolina.

Speaking with Autoline, Ash Sutcliffe, Geely Holding Group’s head of global communications, made it clear that the U.S. is very much on the company’s strategic radar—even if no firm commitments have been signed in ink yet.

“Right now, we’re looking at all global markets where we can expand,” Sutcliffe said. “We’re currently very strong in China. We’re developing strong in Southeast Asia. Europe is very stable. But the big question for us is when and where will we go to the USA?”

That hesitation isn’t surprising. The U.S. market has become increasingly hostile territory for Chinese-built vehicles, thanks to steep tariffs, political scrutiny, and tightening regulations. But Geely’s ownership of Volvo gives it a potential workaround: local production. Building vehicles in South Carolina would allow Geely to sidestep import penalties while presenting its products as “American-built,” at least in the regulatory sense.

Sutcliffe pointed specifically to Zeekr and Lynk & Co as brands that could resonate stateside. Both sit above mass-market offerings, aiming squarely at the premium space—an area where American buyers have shown a growing appetite, particularly for tech-heavy electrified vehicles.

And that appetite matters. While Geely declined to lock in a production timeline, Sutcliffe suggested that clarity may not be far off. An official announcement, he said, could arrive within the next two to three years.

That window aligns neatly with broader industry shifts. By the late 2020s, EV adoption in the U.S. is expected to be deeper, charging infrastructure more mature, and consumers more comfortable with brands that didn’t exist on American soil a decade earlier. Tesla cracked that psychological barrier. Hyundai, Kia, and Genesis blew it wide open. The door isn’t closed—it’s just guarded.

“From what we’re seeing so far, there’s strong demand for affordable, premium, and luxury vehicles,” Sutcliffe said. “So I think we’re in a good place to offer the American consumer something very different.”

“Different” is doing a lot of work there. Zeekr, for example, leans heavily into minimalist design, high-end materials, and aggressive electrification—think Scandinavian restraint with Chinese tech ambition. Lynk & Co plays a slightly funkier card, blending youthful styling with subscription-friendly ownership concepts that could either feel refreshing or confusing in a market still wedded to traditional buying habits.

Still, Geely isn’t coming in cold. Volvo has spent years rebuilding trust and prestige in the U.S., while Polestar has already tested American waters with mixed—but instructive—results. If Geely applies those lessons, Zeekr and Lynk & Co could arrive better prepared than most newcomers.

For now, everything remains conditional. No production lines have been assigned, no dealer networks announced, and no vehicles confirmed. But for the first time, Geely isn’t asking if it should come to America—it’s asking how.

And in today’s auto industry, that shift alone is worth paying attention to.

Source: Autoline

News

Lynk & Co 02 Crushes Euro NCAP Tests with Historic Safety Score

In a fiercely competitive compact SUV segment, where innovation often battles with practicality, the Lynk & Co 02 has just redefined what it means to lead—with safety. The Swedish-Chinese automaker’s latest offering has achieved the highest Euro NCAP rating ever recorded for a compact SUV under the current evaluation cycle, establishing itself as the safest vehicle in its class tested in 2025.

This remarkable achievement comes as no surprise to those familiar with Lynk & Co’s DNA, which blends Volvo’s safety heritage with a bold, tech-driven identity. The 02, now recently launched in markets like Croatia, doesn’t just promise sustainability and style—it delivers class-leading protection for everyone inside and around it.

A Record-Breaking Performance

Tested under Euro NCAP’s rigorous 2025 criteria, the Lynk & Co 02 earned near-flawless scores across the board:

  • Adult Occupant Protection: 90%
  • Child Occupant Protection: 87%
  • Vulnerable Road Users (pedestrians, cyclists): 83%
  • Safety Assist Systems: 89%

It’s that final figure—89% for Safety Assistance—that truly sets the 02 apart. This is not only the highest score ever recorded in the category under the current Euro NCAP protocols but a milestone for compact SUVs altogether.

David Green, Vice President of Product & Strategy at Lynk & Co International, puts it succinctly:

“Achieving the highest Euro NCAP rating ever recorded for a compact SUV is a signal of where we’re headed. As we continue to grow our portfolio, this recognition reinforces our commitment to building vehicles that are not only innovative and sustainable but also among the safest on the road.”

Safety at the Core

Since its inception, Lynk & Co has positioned itself as a brand that doesn’t follow trends—it sets them. The 02 is a clear example of this philosophy in motion. Built on the same platform and development ethos as the Lynk & Co 01 plug-in hybrid (which also boasts a full 5-star Euro NCAP rating), the 02 channels Volvo’s storied safety expertise into a more urban, youthful package.

The collaboration between Lynk & Co and Volvo—both under the Geely umbrella—has proven to be more than just a branding exercise. It’s a technical alliance that’s yielding tangible, real-world results. The 02’s advanced driver assistance systems (ADAS), active safety features, and structural integrity are not just engineered—they’re human-centric.

“For Lynk & Co, this recognition affirms the value of creating cars with integrity and putting real experiences at the heart of what matters most,” said Green. “It’s not just about performance or technology—it’s about peace of mind.”

Electric Power with a Purpose

While much of the buzz surrounding the 02 is centered on its safety performance, it’s worth noting that the model also represents Lynk & Co’s push toward electrification. The electric version—already gaining traction in European markets—offers not only solid range and charging capabilities but also the reassurance of a vehicle engineered for real-world protection.

Whether you’re navigating dense urban environments or stretching its legs on the open road, the Lynk & Co 02’s combination of active and passive safety measures ensures that both occupants and pedestrians are in good hands.

Looking Ahead

In a world increasingly saturated with SUVs vying for attention through flashy screens and superficial tech, the Lynk & Co 02 proves that substance still matters. Its record-setting safety performance doesn’t just reflect well on the model—it sets a challenge for the entire industry.

With the 01 and 02 both setting high safety standards and showcasing Lynk & Co’s unique approach to automotive design, the brand is carving out a niche where innovation, sustainability, and protection go hand in hand.

The Lynk & Co 02 isn’t just the safest compact SUV of 2025—it’s a blueprint for the future of the segment.

Source: Lynk & Co