Tag Archives: Porsche

News

Porsche Doubles Down on Formula E: Six-Car, GEN4 Assault Starts in 2026

Porsche isn’t just staying in Formula E — it’s hitting the overtake button.

Beginning with the 2026/2027 season, the reigning Manufacturers’ World Champion is planning its most aggressive electric-motorsport program yet, fielding up to four factory cars and supporting a customer team running two more. That’s six Porsche 99X Electrics in total, all built to Formula E’s new GEN4 spec and packing more than 600 kW — the biggest performance leap the series has ever seen.

If Porsche’s message wasn’t clear before, it is now: Stuttgart wants to own the electric future just as it owned the combustion past.

“Motorsport shapes our brand,” says Thomas Laudenbach, Porsche’s Vice President of Motorsport. “Our heritage in traditional motorsport is unique and is reflected in every Porsche. In the future, we want to be able to say the same about electric motorsport.”

Chasing Wins — and Tech

For Porsche, Formula E isn’t just about podiums. It’s an R&D crucible.

Laudenbach highlights what the company sees as Formula E’s magic formula: strong competition, manageable costs, and tech relevance that flows into production sports cars. With GEN4 cars set to deliver brutal efficiency and unprecedented power levels, the development loop between race track and road car tightens even further.

“Compared to other racing series, Formula E offers a very attractive balance between effort and return,” Laudenbach says. “It also gives us the opportunity to further develop technical solutions that are relevant to our production sports cars.”

Translation: the next time you see a Taycan Turbo GT — or whatever wild EV Porsche cooks up next — don’t be surprised if it carries some DNA from Porsche’s 99X program.

A Second Team, Same Campus

The expansion isn’t just numerical. Porsche plans to base the second team at the company’s Weissach Development Centre, the heart of the brand’s motorsport operations. But this isn’t meant to be a simple extension of the current factory squad.

“When marketing the additional cars, we want to create as much independence as possible, not just expand our current presence,” Laudenbach explains.

In other words: Porsche wants two teams, two identities, and potentially two competitive forces on the grid — not a corporate clone.

75 Years of Competition, Electrified

Next year marks 75 years since Porsche Motorsport entered the arena. From Le Mans legends to rally icons and IMSA domination, the brand’s trophy cabinet is as heavy as its expectations. With this latest move, Porsche is openly positioning Formula E as a defining chapter in its next 75.

“A success story that will also be shaped by stories from electric motorsport in the future,” Laudenbach says.

Six cars. A new generation of hardware. And a manufacturer intent on rewriting what Porsche performance means in an all-electric world.

Stuttgart just plugged in — and cranked the dial to 11.

Source: Porsche

News

Porsche Plants Its Flag in Latin America with New Driving Center México

Porsche has long built more than cars — it’s built experiences. From the first turn of a 356’s steering wheel to the instant torque of a Taycan Turbo S, every Porsche is designed to stir the soul. Now, that same philosophy has a permanent home in Latin America with the opening of the Porsche Driving Center México, the brand’s first such facility in the region.

A New Home for Porsche Passion

Located at the Mexico Drive Resort, just outside Mexico City, the facility represents a milestone in Porsche’s global footprint and a clear statement of intent: Latin America isn’t just a growing market — it’s a thriving community of enthusiasts eager to live the brand’s ethos of precision and performance.

“Every curve, every line, every detail of Porsche is born from a passion for driving,” the brand reminds us — and at this new center, that passion has a 4-kilometre playground.

Tilke’s Touch on Mexican Asphalt

Designed by legendary circuit architect Hermann Tilke, whose portfolio includes modern Formula 1 icons like Yas Marina and Circuit of the Americas, the new track fuses technical sections with elevation changes and long straights. It’s a circuit built not to intimidate but to educate — one that allows drivers to discover the subtlety of a 911’s weight transfer or the unrelenting grip of a Taycan’s dual-motor setup.

Every element of the course is intended to highlight what makes a Porsche feel like a Porsche: control, connection, and that signature blend of engineering and emotion.

From Adrenaline to Hospitality

The Driving Center México isn’t just about pushing limits — it’s about creating an environment where enthusiasts, owners, and even newcomers can explore what “Porsche precision” really means. The complex includes modern hospitality areas, meeting rooms, and a versatile fleet that spans the brand’s performance spectrum: the hybrid Panamera and Cayenne, the all-electric Taycan and Macan Electric, and of course, the 911, the car that defines Stuttgart’s DNA.

It’s a space that flexes easily between corporate events, training sessions, and full-tilt track experiences — the kind of facility that blends business with throttle blips.

Felipe Nasr: Porsche’s Brazilian Connection

At the inauguration, Felipe Nasr — Porsche factory driver and member of the Porsche Penske Motorsport team — spoke about the significance of the moment.

“The Porsche Driving Center México is an incredible platform that brings Porsche’s DNA closer to people across Latin America,” said Nasr. “It’s not just about driving fast but understanding what makes these cars so special.”

Nasr’s credentials lend weight to the message. The Brasília-born racer has two 24 Hours of Daytona wins (2024 and 2025) and was behind the wheel for the Porsche 963’s first IMSA victory at Road America in 2023. His presence at the event underscores Porsche’s racing spirit and its commitment to sharing that experience with every enthusiast who steps into a car bearing the crest.

“When someone gets behind the wheel of a Porsche on a proper track,” Nasr added, “it becomes something they never forget. Seeing their confidence and excitement grow lap after lap — that’s what it’s all about.”

PWRS: A Celebration on Track

In conjunction with the center’s grand opening, Porsche hosted the 11th edition of the Porsche World Road Show (PWRS) — an event that gathered customers, enthusiasts, and media from across Latin America and the Caribbean. Participants had the chance to explore Porsche’s full lineup, from plug-in hybrids to pure EVs, with both on- and off-track experiences designed to showcase the brand’s evolving performance philosophy.

Since its debut in 1999, PWRS has toured more than 60 countries, offering a firsthand taste of what makes the Porsche driving experience unique. The Mexico edition, held at the new center, felt like both a celebration and a promise — a glimpse into the future of Porsche in Latin America.

A Cornerstone for the Future

The Porsche Driving Center México marks more than the opening of a new track; it’s a cultural bridge between Stuttgart and Latin America — between German engineering precision and the region’s infectious passion for performance.

With this new facility, Porsche isn’t just expanding geographically. It’s deepening its relationship with the people who live for the sound of a flat-six at full song, the instantaneous pull of electric torque, and the timeless thrill of a perfect corner.

For Porsche, this is more than a destination. It’s the start of a new drive.

Source: Porsche

News

Charging, Travel, and Style—Porsche’s New Card Drives Beyond Banking

Porsche has long sold the dream of precision, performance, and exclusivity. Now, it wants to slip that spirit into your wallet. Enter the new Porsche Card—a slab of metal that’s more than a credit card. It’s an invitation to live the Porsche lifestyle 24/7, whether you’re behind the wheel or waiting for your next flight in a lounge that smells faintly of espresso and ambition.

A Card with a Flat-Six Heartbeat

Forget generic plastic rectangles. The Porsche Card is machined from metal, with polished edges, a sculpted surface, and engraved “Porsche” lettering. It feels like something that could have been milled in Weissach rather than a fintech factory. Beyond the standard black finish, Porsche offers six heritage-inspired hues—Carmine Red, Irish Green, Gentian Blue Metallic, Ruby Star Neo, Bahama Yellow, and the richly nostalgic 89Sohobrownmetallic. Because of course your credit card should match your 911’s paint code.

More Than Payment—It’s an Experience Key

Porsche pitches the Card as “the key to the Porsche world,” and it’s not just marketing fluff. Holders get access to airport lounges worldwide, discounted city and airport parking, and exclusive perks at Porsche destinations—from the Experience Centres to the Porsche Museum.

There’s a 0.25% cashback on nearly all purchases, Priority Pass lounge access, and even a one-hour One2One driving lesson at Porsche Experience Events. Refuel your car (and ego) at participating Shell stations under special terms, or top up your EV at Porsche Charging Service locations—the card doubles as a charging card.

At participating Porsche Centres, cardholders can have vehicle fluids topped up for free—excluding fuel, naturally. Porsche calls this “Liquid Flat,” because even coolant refills apparently need a premium name.

Integrated Luxury

The Porsche Card also comes loaded with digital muscle. Integrated directly into the My Porsche app, customers can apply online, get approved instantly, and start using a virtual card via Apple Pay before the physical one arrives. It’s all part of the brand’s push for seamless connectivity between car, driver, and lifestyle—something Porsche describes as “feeling Porsche in every moment.”

And yes, the slogan might sound like a perfume ad, but the intent is serious: total ecosystem integration. The Card bridges Porsche’s existing services—finance, mobility, charging, and lifestyle—into one cohesive user experience.

Engineering the Financial Future

Under the hood, the Card’s backend setup is as modern as a Taycan’s powertrain. Instead of the old co-branded model, Porsche is taking direct control through a card-as-a-service platform. It partnered with Enfuce (Finland) as the issuer, Visa for global payment rails, and Nordiska Bank (Sweden) as the lender.

This new structure allows Porsche to scale the card internationally, starting with Germany on November 11, 2025, before rolling it out across Europe. It’s a bold step into fintech territory for a company more accustomed to carbon fiber than code.

The Price of Exclusivity

The Porsche Card doesn’t come cheap—€356 per year, a deliberate nod to the brand’s first production car, the 356. Existing Porsche Card S users can keep their old cards for a few months before the new system fully replaces it.

The new Porsche Card isn’t just about payments—it’s about presence. It’s the brand’s way of letting enthusiasts feel connected to Porsche even when they’re not in the driver’s seat.

If the 911 is Stuttgart’s mechanical masterpiece, the Porsche Card is its lifestyle counterpart: sleek, purposeful, and unmistakably engineered to make you feel special.

So yes, it’s a credit card—but it’s also a statement. One that says, “I don’t just drive Porsche. I live Porsche.”

Source: Porsche