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Porsche Latin America Turns 25 and Shows No Signs of Lifting

There are birthdays, and then there are Porsche birthdays. And this one comes wrapped in carbon fibre and a bit of samba rhythm. Porsche Latin America (PLA) is celebrating 25 years of roaring engines, polished tarmac, and a love affair with speed that stretches from the peaks of Mexico to the pampas of Argentina — with a few Caribbean sunsets in between.

And what a silver jubilee it is. The Stuttgart marque has just clocked its best-ever year in the region, with 4,507 cars delivered in 2024 — that’s a 31 per cent jump over the previous year. The surge didn’t stop there: 2025 is shaping up to be another record-setter, with 4,105 cars already finding new homes in the first nine months, a 22 per cent rise compared to 2024. Clearly, Latin America isn’t just buying into Porsche’s mythos — it’s living it.

The SUV Reigns Supreme — With a Flat-Six Chorus in the Background

Predictably, it’s the Cayenne that’s wearing the crown — the kind of dominance that would make even the 911 blush. Nearly two-thirds of all Porsches sold here are SUVs, as customers across the region find the Cayenne’s blend of German precision and Latin flair irresistible. Hot on its exhaust is the Macan, proving that smaller stature doesn’t mean smaller thrills.

But don’t think for a second that the region’s enthusiasts have forgotten their roots. The 911, that sacred rear-engined icon, has been quietly plotting its own renaissance — sales are up 19 per cent this year, fuelled by the arrival of the first road-legal 911 with Porsche’s new lightweight T-Hybrid system. Yes, a hybrid 911. And no, it hasn’t gone soft — it’s gone faster.

A Network Built on Passion (and Plenty of Horsepower)

“The 25-year milestone represents the success of a collective effort,” says Tobias Eninger, President and CEO of Porsche Latin America. Translation: everyone’s been flat-out since day one. Sixteen independent importers now operate across 20 markets, each one a pit crew of dream enablers connecting enthusiasts to the cars of their fantasies.

Behind the glossy numbers sits a robust strategy: develop the market, elevate the customer experience, and transform the retail network into something worthy of the badge. Enter Destination Porsche, the brand’s new architectural philosophy. Think less car dealership, more temple of speed — a sleek, modern space where the coffee is good, the walls are minimalist, and the scent of fresh leather practically hangs in the air.

Mexico City’s San Ángel led the charge in 2023, Buenos Aires followed in 2024, and now Bogotá, Santiago, and Lima have joined the grid. Uruguay got its own Porsche Centre, and Mexico even debuted boutique concepts like the Porsche Studio La Roma and Porsche NOW Los Cabos. It’s an empire of enthusiasm built on German engineering and Latin energy.

Spirit of the Road: From La Carrera Panamericana to TECHO

Of course, you can’t talk Porsche and Latin America without invoking La Carrera Panamericana. The legendary endurance race that carved its legend into the mountains and deserts of Mexico back in the 1950s remains a vital part of Porsche’s DNA here. It’s where history, geography, and a bit of lunacy collide — and Porsche still shows up to play.

Off the track, PLA’s dedication extends beyond horsepower. Through its partnership with the non-profit TECHO, more than 815 homes have been built for families in need across 18 countries. It’s a reminder that performance can come with purpose.

Icons of Latin America: Sonderwunsch Meets Salsa

To cap off its 25th anniversary, Porsche Latin America is curating something truly special: the Icons of Latin America collection. Each model will be crafted under Porsche’s Sonderwunsch program — a bespoke celebration of colour, culture, and character. Imagine a fleet of Porsches dressed in the hues and textures of their homeland — one for every market, each a moving tribute to its nation’s soul.

Quarter Century, Full Throttle

So here’s to 25 years of flat-sixes echoing through city canyons and mountain passes, of drivers who measure life not in years, but in revs per minute. Latin America isn’t just another market for Porsche — it’s a proving ground for passion, resilience, and that uniquely Latin kind of joy that turns every drive into a celebration.

If the next 25 years are anything like the last, buckle up. The road ahead looks gloriously fast.

Source: Porsche

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Porsche’s Power Pit Stop: A Slice of Stuttgart Luxury on the Autobahn

If you’ve ever found yourself gliding through the pine-lined serenity of Lüneburg Heath, you’ll know it’s a place of stillness — the kind of landscape that invites long breaths and quiet admiration. But now, tucked just off the A7 autobahn near Evendorf, there’s a new kind of pulse running through the moors. Not the hum of wildlife, but the silent surge of electrons racing into Porsche batteries at up to 400 kilowatts a pop.

Welcome to the ninth Porsche Charging Lounge — a place where kilowatts meet cappuccinos, and the future of grand touring wears a sharply tailored suit.

A Spa for Taycans and Macans

Porsche calls it a “Charging Lounge,” but that undersells it. This isn’t a utilitarian pit stop with flickering lights and questionable sandwiches. No, this is a kind of Autobahn oasis — where Taycan and Macan drivers can juice up their batteries and themselves in style.

Picture this: you pull off the A7, that long asphalt artery linking Germany’s north and south, and glide silently into a space designed with all the precision of a Porsche cabin. Six DC fast chargers stand ready, each capable of dishing out up to 400 kW — and here’s the kicker — all six can deliver full power simultaneously. No throttling, no queuing, no compromise. Just plug in, sip your coffee, and watch the electrons fly.

In the time it takes to finish an espresso and scroll through your emails, a Taycan can sprint from 10% to 80% charge — in just 18 minutes. The Macan EV is only a coffee sip behind at 21.

Autobahn Luxury, Lounge-Style

Outside, there’s covered seating with built-in speakers — because why should the tunes stop when the car’s off? Inside, it’s all minimalist chic: soft lighting, Scandi-modern furniture, snacks that wouldn’t be out of place in a boutique hotel, and — naturally — a coffee machine that probably costs more than your first car. Add in free high-speed Wi-Fi and 24-hour surveillance, and you’ve got a charging stop that’s less petrol station, more members-only club for electrons.

Access is just as sleek as the surroundings. Porsche owners roll in, the cameras read their license plates, and the barrier rises with a sense of quiet ceremony. No fumbling with cards or apps — though if you insist, the My Porsche app and Charging Card have you covered.

Part of a Growing Empire of Electrons

The Evendorf site joins a growing constellation of Porsche Charging Lounges across Europe — from Bingen am Rhein to Ingolstadt, Leonberg to Nyon. It’s a network that reflects Porsche’s quiet but confident march into the EV era.

Through the Porsche Charging Service, drivers now have access to over 900,000 charging points across 27 European countries. Of these, 85,000 can push out more than 150 kW, and if you’re a Charging Service Plus customer, you’re paying just €0.39 per kilowatt-hour at Preferred Partners like IONITY or Aral pulse.

In short, Porsche’s ensuring that the words “range anxiety” never cross a Taycan driver’s lips again.

Digital Precision Meets Driver Passion

And because it’s Porsche, even the software experience gets the Weissach treatment. The My Porsche app — your command center for everything from vehicle status to charging management — was recently crowned number one among OEMs by Auto Bild (July 2025). Out of 32 services tested, Porsche’s scored “very good” in pricing transparency, usability, and network coverage. Not bad for a brand best known for apex-hunting 911s.

The Porsche Charging Lounge at Evendorf is more than a place to top up your battery — it’s a statement of intent. A reminder that electrification doesn’t have to mean compromise, that you can still have performance, precision, and a touch of theatre — even when standing still.

As the Taycan hums quietly under the forest canopy and the Macan’s lights wink under the awning, you can almost hear Ferry Porsche’s voice in the wind: “In the beginning, I looked around and could not find quite the car I dreamed of. So I decided to build it myself.”

Now, it seems, they’ve built the perfect charging stop to go with it.

Source: Porsche

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Porsche’s Next Chapter: Michael Leiters to Take the Helm in 2026

The winds of change are blowing through Zuffenhausen once again. Porsche AG’s Supervisory Board has officially named Dr. Michael Leiters as the company’s next Chief Executive Officer, effective January 1, 2026. Leiters will succeed Dr. Oliver Blume, who departs the role after ten transformative years—though he’ll remain at the top of the Volkswagen Group.

Blume’s decade at Porsche reads like a masterclass in modern automotive leadership. Under his stewardship, Porsche not only set record financial results but also navigated the brand’s IPO with surgical precision, expanded into new global markets, and continued to dominate in motorsport. From the electrification of the Taycan to the enduring success of the 911 and the blockbuster sales of the Macan and Cayenne, Blume turned balance sheets and lap times alike into trophies.

In a statement, Dr. Wolfgang Porsche, Chairman of the Supervisory Board, praised Blume for “successfully managing the company in challenging times” and for “paving the way for Porsche’s next generation of leadership.”

That next generation arrives in the form of Dr. Michael Leiters, a name that will ring familiar to industry insiders. Leiters, currently CEO of McLaren Automotive, brings a résumé that reads like a sports car hall of fame: Chief Technology Officer at Ferrari, senior engineering roles at Porsche, and the man behind some of Maranello’s most evocative machines. Before joining Ferrari, Leiters spent 13 years at Porsche, overseeing development of the Cayenne and Macan—the latter of which became a global sales phenomenon and a symbol of Porsche’s modern versatility.

Now, Leiters returns to Stuttgart not as an engineer, but as the man steering the entire company.

From Blume to Leiters: The Changing of the Guard

In many ways, Leiters’ appointment feels like a full-circle moment. He’s a Porsche alumnus who left to conquer the world of supercars and is now returning home to apply lessons learned from McLaren’s lean engineering culture and Ferrari’s obsession with performance purity.

For Porsche, the timing is strategic. The company faces massive shifts in its two largest markets—the U.S. and China, both of which are redefining luxury mobility and electrification expectations at a breakneck pace. Blume himself acknowledged these challenges, noting that Porsche has realigned its structure and expanded its product strategy to remain agile in an industry where drivetrain flexibility and cost efficiency will determine who thrives and who fades.

With Leiters’ technical pedigree and global perspective, Porsche signals that it intends to stay as fast in strategy as it is on track.

The Road Ahead

Leiters inherits a brand that straddles two worlds—heritage and high voltage. The 911 remains the heartbeat of Porsche’s identity, but the company’s future rests equally on the success of its electric Macan, the upcoming 718 EV, and the Mission X hypercar, which aims to redefine what “Porsche performance” means in the electric era.

His challenge will be to keep Porsche’s soul intact while continuing the electrification push, expanding global appeal, and ensuring that every new Porsche—whether powered by batteries or fuel—feels unmistakably alive.

“Dr. Michael Leiters has decades of experience in the automotive industry,” Dr. Wolfgang Porsche said. “His leadership style and in-depth expertise are ideal prerequisites for successfully chairing the Executive Board of Porsche AG.”

If Leiters’ track record is anything to go by, Porsche’s next chapter looks to be as thrilling as its last. The man who helped build the Macan, shape Ferrari’s modern lineup, and guide McLaren through transformation now returns to lead the brand where it all began.

For Porsche, the story continues—and the next lap promises to be fast.

Source: Porsche