Tag Archives: Porsche

News

Porsche to Close Nearly a Third of Its China Showrooms Amid Steep Sales Drop

For years, China was Porsche’s turbocharger. It took the brand’s already bulletproof balance sheet and spooled it up with relentless growth, seemingly immune to global slowdowns or shifting buyer tastes. Now, that same market is acting more like a blown head gasket.

Porsche is preparing to shut down roughly 30 percent of its Chinese dealerships, a dramatic retreat that underscores just how badly things have turned. By 2026, the brand plans to operate only about 80 showrooms in China—down from 114 by the end of 2025 and roughly 150 just a year earlier. That’s not a trim. That’s a hard reset.

Officially, Porsche China CEO Pan Liqi says the move is about cost control. But the timing tells a harsher story. Late in 2025, multiple Porsche stores reportedly closed outright, some leaving behind half-finished deals, missing paperwork, and customers chasing refunds after franchise operators simply disappeared. In the ultra-polished world of Porsche retail, that kind of disorder is a flashing warning light on the dash.

The Sales Collapse Behind the Curtain

The numbers explain the urgency. Porsche delivered 41,938 vehicles in China in 2025, a 26 percent drop from the year before. That alone would be painful. But zoom out a little more and it gets ugly: in 2022, Porsche sold nearly 96,000 cars in China. In just three years, the brand has lost more than half its volume.

That collapse is dragging down the entire company. Global Porsche deliveries fell 10 percent in 2025, to 279,449 vehicles, with declines in every region except North America, which merely held steady. China isn’t just underperforming—it’s the anchor tied to Porsche’s bumper.

And while macroeconomic factors matter, Porsche’s product mix isn’t helping. Electric vehicles, once supposed to be the brand’s next growth engine, are getting absolutely steamrolled by domestic Chinese rivals.

Taycan Meets Its Match

The Taycan, Porsche’s technological flag bearer, is bleeding. Sales fell another 22 percent in 2025, following a steep drop the year before. Local competitors like Xiaomi are offering flashy, high-tech electric sedans at far lower prices, and Chinese buyers—long loyal to European prestige—are no longer automatically paying extra for a Stuttgart badge.

The result? Porsche is quietly backing away from its all-in EV posture in China. In the near term, the company is shifting focus back toward internal-combustion engines and hybrids, where its brand cachet and engineering reputation still carry more weight.

A Retreat That Looks Like Repositioning

The money saved from all those shuttered showrooms won’t just pad the balance sheet. Porsche says it will funnel the cash into research and development, including a new integrated R&D center in Shanghai designed to tailor future products more closely to Chinese tastes.

Two new crossovers—both offered with gasoline and plug-in hybrid powertrains—are slated to debut later this year. That suggests Porsche has realized what many Western automakers are learning the hard way: Chinese buyers don’t just want electrification. They want choice, and they want it wrapped in cutting-edge software and design.

But even with new models on the way, expectations are being reset. Porsche has said that in 2026 it will prioritize “quality over quantity” in China—a corporate way of admitting that another weak year is likely.

From Growth Engine to Reality Check

China didn’t just make Porsche bigger. It made the company believe that demand for premium German performance was effectively unlimited. That illusion is now gone.

What remains is a brutally competitive, tech-driven market where local brands are fast, smart, and cheap—and where prestige alone no longer guarantees sales. Porsche is still Porsche, but in China, the road ahead is no longer a high-speed autobahn. It’s a tight, crowded street, and the brand is finally being forced to slow down and pick its line carefully.

For a company built on momentum, that may be the hardest shift of all.

Source: Car News China

News

The new Porsche Cayenne Electric has entered production

By now, we’ve all heard the line: Porsche is going electric without losing its soul. But the new Cayenne Electric doesn’t just repeat that promise—it shows what it looks like when Stuttgart actually puts its money, its factories, and its engineering pride behind it.

The Cayenne Electric debuted in November 2025, and Porsche didn’t waste time turning press releases into reality. Production is already rolling in Bratislava, Slovakia, on the same flexible line that builds gasoline and hybrid Cayennes. That matters more than it sounds. It means Porsche isn’t hedging—it’s committing. Whether buyers want pistons, plug-ins, or pure electrons, Porsche can shift production on the fly.

But the real story here isn’t just that the Cayenne has gone electric. It’s how Porsche built it.

An Electric SUV with Supercar Muscle

Let’s get straight to the headline number: 850 kilowatts, or 1,156 horsepower, in the top-spec Cayenne Turbo. That makes it the most powerful production Porsche ever built—more than any 911, more than the Taycan Turbo GT, more than anything wearing a crest.

That figure alone tells you what Porsche is trying to do. This isn’t a polite family EV that happens to be fast. This is a Porsche first and an electric vehicle second.

Porsche isn’t publishing Nürburgring times yet, but let’s be clear: an all-wheel-drive electric SUV with this much output is going to bend physics, shred tires, and embarrass a long list of combustion-powered super SUVs.

A Battery Porsche Actually Owns

Most carmakers buy their batteries. Porsche decided that wasn’t good enough.

Instead, it developed its own battery modules in-house and built a dedicated factory—the Porsche Smart Battery Shop in Horná Streda, about 100 kilometers northeast of Bratislava—to make them. This facility handles everything from cell preparation to laser welding, foaming, cooling-plate integration, and end-of-line testing.

That matters because batteries are now what engines used to be. If you don’t control them, you don’t really control the car.

The Cayenne Electric uses a 113-kWh high-voltage battery built around large pouch cells for high energy density. Porsche claims more than 600 kilometers (370+ miles) of range, along with 800-volt fast charging. But the real engineering flex is the double-sided cooling system—cooling plates above and below the battery, a world first in a production vehicle. It keeps the pack in its ideal temperature window more consistently, which means more sustained performance, better charging, and longer life.

In Porsche-speak: fewer compromises.

A Factory Built for the Electric Age

The Cayenne Electric is born in a newly expanded platform hall at Volkswagen Group’s Bratislava site in Devínska Nová Ves. This is where the skateboard-style EV chassis takes shape before the body—side walls, roof, doors, hood, and tailgate—is added from one of Europe’s most modern press shops.

It’s almost fully automated, fast, and obsessively precise. And Porsche keeps its own engineers on site permanently through what it calls a “resident model”, making sure problems are solved in real time instead of disappearing into corporate email chains.

That’s how you launch a new generation of vehicles without the usual startup chaos.

A Porsche Interior That Finally Goes Full Digital

Inside, the Cayenne Electric goes harder into screens than any Porsche before it. It has the largest total display area the company has ever installed, paired with a faster, more responsive Porsche Communication Management (PCM) system.

More importantly, Porsche says this will be the most customizable Cayenne ever. Given how obsessed Cayenne buyers are with personalization, that could be as big a selling point as horsepower.

The Cayenne Electric isn’t just another electric SUV. It’s Porsche using its engineering culture to try to dominate the premium EV space the same way it once ruled sports sedans and performance SUVs.

With over 1,100 horsepower, a battery Porsche builds itself, a cutting-edge factory, and a platform designed for both volume and flexibility, this isn’t a compliance car. It’s a power move.

The Cayenne made Porsche rich. The Cayenne Electric might be what keeps it relevant.

Source: Porsche

News

How a Tiny Mountain State Became Porsche’s Wildest Playground

If you were asked to guess where the Porsche 911 sells better than any other car, you’d probably say Southern California, Monaco, or maybe a leafy corner of Switzerland. You would not say Andorra—a tiny mountain principality wedged between France and Spain with fewer residents than a medium-sized European suburb.

And yet, here we are.

In 2025, Andorra registered 86 new Porsche 911s, making it the best-selling car in the entire country. Not the best-selling sports car. Not the best-selling luxury coupe. The best-selling car, period – beating Toyota, Hyundai and all the other brands that usually dominate European sales charts.

In a market that sells fewer than 2,500 new cars per year, that figure is as surreal as seeing a GT3 parked at a grocery store. But in Andorra, it makes perfect sense.

The Monaco of the Pyrenees

Andorra’s reputation is built on three things: skiing, mountains, and taxes—or more precisely, the lack of them. With one of Europe’s most favorable tax systems, the country attracts wealthy residents, professional athletes, digital nomads, and business owners who like their income lightly taxed and their garages heavily stocked.

The result is a new-car market that behaves like nothing else in Europe.

Where most countries revolve around subcompact hatchbacks and budget crossovers, Andorra’s streets are dominated by performance cars, luxury SUVs, and six-figure toys. The Porsche 911 isn’t a weekend indulgence here—it’s a daily driver.

When you live in a compact, affluent, mountain-road-rich country with minimal traffic and a healthy number of racetrack-quality passes, the idea of commuting in a 911 starts to feel downright logical.

A Sports Car Beats the Sensible Stuff

That the 911 topped the chart at all is astonishing. That it did so again in 2025—growing from 83 to 86 registrations—feels almost absurd.

To put that in context: the Toyota Yaris Cross, a practical, sensible, fuel-efficient compact SUV, finished second with 63 sales. The Seat Arona, Spain’s affordable home-team crossover, came third with 57.

Those are the kinds of cars that lead sales in normal countries.

Andorra, meanwhile, chose a rear-engine German sports car that can cost as much as €340,000.

Last year, Porsche’s dominance was even more extreme, with the Cayenne and Macan also beating mainstream superminis. In 2025, the lead is slimmer—but the symbolism remains staggering: a 911 still outsells everything.

Brand Rankings from an Alternate Reality

Even stranger than the model rankings is the brand leaderboard.

Despite not placing a single car in the top 10, BMW was Andorra’s best-selling brand with 204 registrations, narrowly beating Mercedes (200).

Toyota, Ford, and Hyundai followed, but the real jaw-dropper comes further down the list:

Ferrari sold 56 cars in Andorra in 2025.

That’s more than one Ferrari per 1,500 residents.

For comparison, Spain—a country of 48 million people—registered just 109 new Ferraris in the same year. In other words, Andorra bought more than half as many Ferraris with one-five-hundredth the population.

That’s not a market anomaly. That’s a statistical mic drop.

What Andorra Tells Us About Cars and Money

Andorra is what happens when geography, wealth, and tax policy collide in a small, dense, car-friendly bubble. People who move there don’t need economical transportation—they need something entertaining to drive between ski resorts, cafés, and mountain villas.

And if you’re going to buy one perfect all-around sports car, the Porsche 911 still makes more sense than almost anything else on the road. It’s fast, usable, reliable, comfortable, and endlessly configurable. In Andorra, it isn’t just a status symbol—it’s the default choice.

Everywhere else, the 911 is a dream car.

In Andorra, it’s just what you buy when you need to go shopping.

Source: Porsche