Tag Archives: Porsche

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Porsche Opens Exclusive Manufaktur Showroom in the Netherlands: Bespoke Dreams, Now with Dutch Precision

If you’ve ever found yourself wishing your Porsche were a shade of green not found in the catalog, or that the interior trim matched your favorite leather jacket, the folks in Stuttgart have some good news: Porsche has just cut the ribbon on a new Exclusive Manufaktur showroom at the Porsche Centre Gelderland in the Netherlands.

This isn’t just another dealership facelift. It’s part of Porsche’s push to make vehicle customization as central to the buying experience as horsepower and lap times. Based on the company’s Destination Porsche retail concept, the Gelderland facility brings sales, service, and brand immersion under one roof—but with a sharper focus on personal tailoring.

A Studio for Dream Cars

The new showroom trades in spreadsheets and option sheets for something a little more tactile. An interactive configuration lounge lets buyers experiment with “inspiration models,” digital mock-ups, and perhaps the world’s largest wall of leather and paint samples. Porsche says customers can even co-develop completely new paint colors—think “My Dog’s Collar Red” or “Vintage Leica Black.”

The pièce de résistance? An interactive screen at the heart of the studio that functions like a creative canvas, allowing every design tweak—down to stitching and wheel finish—to be visualized before the order gets locked.

Nearly 40 Years of Tailored Porsches

Porsche Exclusive Manufaktur isn’t a new toy. “Almost every car we build incorporates at least one option from this range,” explains Alexander Fabig, Porsche’s VP for Individualisation and Classic. From Paint to Sample (190-plus hues) to limited runs like the 911 Spirit 70, the program has quietly become a cornerstone of Porsche’s global business.

The numbers speak louder than any marketing line: 98 percent of 911 buyers worldwide select at least one Exclusive Manufaktur option. The car configurator already lists more than 1,000 custom possibilities—and that’s before you dive into Manthey Racing performance kits or retro-style accessories.

Gelderland’s Role in Porsche’s Global Story

The Gelderland Porsche Centre has pedigree. Opened nearly 20 years ago, it became home to the world’s first Porsche Classic Centre a decade later. According to managing director Mark Wegh, the new showroom is the next logical step: “This is a very special milestone for us, and we are looking forward to making the purchase of a Porsche an even more exclusive experience.”

Why It Matters

Sure, plenty of automakers will let you choose a bespoke paint swatch or handpick a set of alloys. But Porsche is playing a different game here: tying heritage, personalization, and performance into one seamless process. That matters for a brand where exclusivity and individuality are as much a draw as Nürburgring lap times.

And in the Netherlands—home to some of the world’s most design-savvy consumers—it’s no surprise Porsche is pushing the personalization envelope.

After all, for many buyers, the ultimate bragging right isn’t just owning a 911. It’s owning your 911, in a color no one else has, with details only you thought to request.

Source: Porsche

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The Future of Porsche Interiors Starts with the Cayenne Electric

For decades, Porsche has walked the fine line between performance purity and luxury indulgence. With the all-new Cayenne Electric, set to debut at the end of this year, the brand is betting heavily on the future of premium SUVs—and not just under the hood. This Cayenne doesn’t just swap gas for electrons; it redefines the cabin as a digital playground wrapped in Stuttgart’s sporting DNA.

The Flow of the Future

At the heart of the Cayenne Electric’s interior is the Flow Display, a massive curved OLED screen that stretches across the dash and flows into the center console. Porsche calls it the largest display surface ever in one of its vehicles, and it’s hard to argue: between the digital cluster, the 14.9-inch passenger screen, and the AR-equipped head-up display, there’s more glass real estate here than in some New York apartments.

Yet it’s not just about size. The interface introduces Porsche Digital Interaction, a new operating concept with configurable widgets, customizable Themes, and a voice assistant that finally understands natural language instead of barking commands. Passengers can even stream video or game on the move—without distracting the driver.

Comfort, Cranked

Luxury SUVs live and die by comfort, and Porsche is loading up the Cayenne Electric with features designed to make a Range Rover blush. Electrically adjustable rear seats are now standard, sliding between “comfort” and “cargo” modes with a touch. Mood Modes orchestrate climate, lighting, sound, and even seating to dial up either relaxation or performance vibes.

And then there’s the Variable Light Control panoramic roof—the largest glass sunroof Porsche has ever offered. It can morph from clear to matte via a liquid crystal film, with two additional semi-transparent settings for just the right vibe. Add in surface heating that warms armrests and door panels alongside the seats, and suddenly winter commutes feel less like a chore and more like a spa session.

Personalization Without Limits

Porsche knows its clientele, and the Cayenne Electric leans hard into bespoke customization. Thirteen interior color combinations, new tones like Magnesium Grey, Lavender, and Sage Grey, plus leather-free options such as Race-Tex with Pepita print mean you can go from minimalist chic to throwback sporty. Decorative trims, contrasting stitching, and accent packages add further individuality.

Of course, if even that’s not enough, Porsche Exclusive Manufaktur and the Sonderwunsch program will happily craft you a one-off interior. The Cayenne Electric may just be the most configurable Porsche SUV ever built.

Augmented Driving, Digital Living

For the driver, Porsche has layered in technology that tries to enhance, not overwhelm. The 14.25-inch OLED cluster shows power, nav, and driver assistance data with crisp clarity, while the augmented reality head-up display projects navigation arrows directly onto the road ahead. The idea: keep eyes up and connected to the drive, even as the cabin gets more digital by the day.

The Cayenne Electric also debuts the Porsche Digital Key, using Ultra Wideband tech to turn smartphones and watches into keys that unlock and start the SUV seamlessly. Up to seven users can be added—perfect for families or fleets.

A Porsche Lounge on Wheels

The Cayenne has always been Porsche’s Swiss Army knife, balancing performance with utility. The Cayenne Electric takes that formula into the digital age, layering on tech and comfort in ways no Stuttgart SUV has attempted before.

Purists may grumble at the “experiential space” marketing, but step inside and it’s hard not to see the appeal. The question now is whether Porsche has managed to balance this digital-first interior with the dynamic magic that keeps a Cayenne a Cayenne. After all, no matter how many OLEDs and Mood Modes it packs, this SUV still has to feel like a Porsche from behind the wheel.

We’ll find out when the Cayenne Electric hits the road later this year.

Source: Porsche

News

From Scrap to Steering Wheels: Porsche’s Plan to Make Trash Sexy

You probably don’t think about what happens to a car when it dies. Not the glorious part where it smashes through its last MOT with a puff of blue smoke, but the afterlife. Most end-of-life vehicles get the same treatment: a date with a giant shredder that turns decades of German engineering into something resembling metallic muesli. The leftovers — a gory cocktail of foams, plastics, films, paint flakes and all the other bits too ugly to recycle — usually end up incinerated. Job done. Smoke in the sky. Circle of life, Simba.

But Porsche, BASF, and a bio-tech partner with a name only an engineer’s mother could love (BEST Bioenergy and Sustainable Technologies GmbH), have decided that simply burning the leftovers isn’t very 21st century. Instead, they’ve taken this Frankenstein’s porridge of car junk and found a way to recycle it into something useful. And not just any something — but steering wheels. Yes, that plastic you once spilt your McDonald’s Coke on could end up guiding a 911 around the Nürburgring.

The trick? Gasification. Imagine cooking rubbish at temperatures hotter than a Nürburgring brake disc, until it turns into a pristine synthesis gas. That gas then goes back into BASF’s industrial network, gets turned into fresh polyurethane, and—voilà!—new steering wheels. No fossil fuels involved. Instead, the process is powered by automotive waste and bio-based raw materials like wood chips. Think of it as fine dining for car parts.

What makes this clever isn’t just that it works — but that it works on stuff too awkward to recycle the normal way. Chemical recycling can handle the messy, mixed plastics that mechanical recycling just waves a white flag at. According to Porsche’s Head of Sustainability, Dr. Robert Kallenberg, projects like this aren’t just about ticking the ESG box. It’s about future-proofing performance cars in a world that increasingly hates anything with a tailpipe. “We’re testing new technologies to tap into recyclate sources we couldn’t use before,” he says. Translation: Porsche wants your future Taycan steering wheel to be part tree bark, part old Cayenne bumper.

BASF, meanwhile, calls it part of the bigger puzzle. As Martin Jung, their Performance Materials boss, puts it: mechanical recycling is the bread and butter, but chemical recycling is the fancy cheese on top — crucial if we ever want to stop burning mountains of plastic waste like it’s the 1990s.

And here’s the kicker: the raw materials this process spits out are apparently as good as the real thing. High-performance plastics that meet all safety standards. Which means Porsche could, in theory, start fitting recycled components into safety-critical bits of the car without any compromise.

So next time you see a Porsche steering wheel, remember: it might have lived a previous life as a headliner, a seat foam, or a dash trim in some poor Boxster that got punted off a Bavarian B-road. Recycling, but make it Stuttgart.

Source: Porsche