Tag Archives: Sales results

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Lamborghini achieved revenue of €3.09 billion

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The year 2024 was very successful for Lamborghini and the company made a profit of 3.09 billion euros (16.2 percent). It was the first time that the Italian brand achieved revenue of more than three billion, with 10,687 cars sold (+5.7 percent).

“Evolving the entire product range while continuing to grow: this is how we can summarize another record year for Automobili Lamborghini. Despite the difficulties in the automotive market and the highly competitive climate, in 2024 we recorded growth in all three macro regions (Americas, EMEA and APAC), confirming the global strength of the brand. These results highlight the strengths of our extraordinary team and fill us with confidence and determination as we embrace the next challenges in the sector, continuing to combine performance, exclusivity and innovation,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini.

Lamborghini achieved its record revenue after renewing the entire range of hybrids. More than half of Lamborghini’s sales last year, 5,662, were actually Urus. The company sold 3,609 Huracans, as well as 1,406 Revuelto supercars. Ten Aventadors were also sold, while Lamborghini increased production of its hybrid replacement. Operating income was €835 million (+15.5 percent compared to 2023).

The company continued to grow from both a financial and a business perspective in 2024, confirming similar levels of profitability recorded by the leading global luxury brands. In this challenging context, our goal remains that of achieving sustainable growth from both a financial and environmental point of view, creating value for all our stakeholders,” said Paolo Poma, Managing Director and CFO of Automobili Lamborghini.

Currently, Lamborghini is developing its first all-electric car, the Lanzador, as a GT with high ground clearance. This model will debut in 2029, and it is expected to, in addition to the existing offer, further increase the sales and profits of the company.

Source: Lamborghini

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Ford’s sales results in Europe

Ford has announced its sales results for 2024, and what was already known in advance was a bad year on the European market. According to the data, Ford sold 426,307 cars in Europe last year, or 87,174 units less than in 2023.

From the beginning of the year, everything indicated that nothing would go right for the American company. The rapid transition to all-electric cars and the discontinuation of some models were a gamble. The rise in the price of electric cars forced buyers to opt for models with combustion engines and hybrids rather than EVs. All this forced many manufacturers to focus more on hybrids, but not Ford, which remained stubborn and therefore recorded a bad year in Europe.

In 2024, Ford had a market share of only 3.3 percent, which is 0.7 percent less than in 2023. Hyundai and Kia are ahead of it, while Volkswagen is the undisputed leader with 10.6 percent. The top 5 are Toyota (7.2%), Skoda (5.9%), Renault Group (5.4%) and Dacia (4.5%).

2025 has just begun and it seems that it will not be much different for Ford from the previous one.

Source: Dataforce

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Renault Group recorded sales growth in 2024

In 2024, Renault Group sold 2.26 million vehicles worldwide, and the best-selling French brand Renault sold 1,577,351 passenger and light commercial vehicles, an increase of 1.8% compared to 2023.

On the European market, Renault sold 1,009,672 vehicles, which is a growth of 3.3 percent compared to the same period a year earlier. The French brand is pursuing its strategy by relying on its well-known hybrid offer (40% of sales) and, on the other hand, on its 100% electric offer, which has won two consecutive Car of the Year awards (Scenic E-Tech and Renault 5 E-Tech – the best-selling electric vehicle in France in the last two months of last year). Renault is also performing positively in the light commercial vehicle market, where it is the leader in Europe with 310,458 registrations (+4.6%).

Other brands from the Renault Group are also recording positive results. Dacia sold 676,340 cars worldwide, which is 2.7 percent more than the previous year, with significant market share growth in Italy (+13.1%), Spain (+12.4%), Belgium and Luxembourg (+15 .4%), but also to Morocco (+16.3%). This was achieved thanks to the brand’s top-selling models: Sandero, Duster, Jogger and Spring. The same is expected this year, when the Bigster model will hit the market, for which orders are open at the beginning of January.

Alpine also recorded sales growth compared to the previous year with 4,585 vehicles sold (+5.9%). The brand’s strongest markets were Italy (+37.5%), the United Kingdom (+24.9%), Spain (+19.3%) and Germany (+10.6%), while 2024 was marked by the arrival of the first fully electric hot hatch, the A290 GTS.

Dacia Sandero is still a hit, retaining its position as the best-selling car in Europe in 2024 with more than 300,000 deliveries.

Source: Renault Group