Tag Archives: Sales results

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Volkswagen ID.4 was Europe’s best selling EV in January

Although 2024 was full of challenges and uncertainties in the automotive industry, car sales on the old continent grew by 0.8% (10.6 million), compared to 2023. However, the beginning of 2025 did not continue on that path. In January, 1.9% fewer cars (993,068 units) were registered.

If we look at individual brands, Volkswagen is the leader with 112,000 new vehicles sold (+17 percent compared to January 2024), which is an outstanding result because second-place Toyota sold only 69,966 units. It should also be noted that other brands, such as BMW with 59,859 vehicles sold or Skoda with 58,959 registrations, had a successful start to the year. Skoda could even overtake the Bavarian manufacturer by the end of 2025.

Volkswagen’s biggest assets were its ID models, such as the Volkswagen ID.4, which became the best-selling electric car in Europe with a growth of almost 200 percent, leaving behind the Tesla Model Y. As for other models, the Volkswagen ID.7 came in third with a growth of 657 percent, while the KIA EV3 finished in fourth place. Among small electric cars, the Dacia Spring achieved good results, which was seventh, and the new Renault 5 in eighth place.

The biggest loser was Tesla, with only 9,913 units sold, which is 45 percent less than in January 2024. This was mainly due to Elon Musk’s controversial statements and lower demand for the Model Y.

Source: Jato Dynamics

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Lamborghini achieved revenue of €3.09 billion

The year 2024 was very successful for Lamborghini and the company made a profit of 3.09 billion euros (16.2 percent). It was the first time that the Italian brand achieved revenue of more than three billion, with 10,687 cars sold (+5.7 percent).

“Evolving the entire product range while continuing to grow: this is how we can summarize another record year for Automobili Lamborghini. Despite the difficulties in the automotive market and the highly competitive climate, in 2024 we recorded growth in all three macro regions (Americas, EMEA and APAC), confirming the global strength of the brand. These results highlight the strengths of our extraordinary team and fill us with confidence and determination as we embrace the next challenges in the sector, continuing to combine performance, exclusivity and innovation,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini.

Lamborghini achieved its record revenue after renewing the entire range of hybrids. More than half of Lamborghini’s sales last year, 5,662, were actually Urus. The company sold 3,609 Huracans, as well as 1,406 Revuelto supercars. Ten Aventadors were also sold, while Lamborghini increased production of its hybrid replacement. Operating income was €835 million (+15.5 percent compared to 2023).

The company continued to grow from both a financial and a business perspective in 2024, confirming similar levels of profitability recorded by the leading global luxury brands. In this challenging context, our goal remains that of achieving sustainable growth from both a financial and environmental point of view, creating value for all our stakeholders,” said Paolo Poma, Managing Director and CFO of Automobili Lamborghini.

Currently, Lamborghini is developing its first all-electric car, the Lanzador, as a GT with high ground clearance. This model will debut in 2029, and it is expected to, in addition to the existing offer, further increase the sales and profits of the company.

Source: Lamborghini

News

Ford’s sales results in Europe

Ford has announced its sales results for 2024, and what was already known in advance was a bad year on the European market. According to the data, Ford sold 426,307 cars in Europe last year, or 87,174 units less than in 2023.

From the beginning of the year, everything indicated that nothing would go right for the American company. The rapid transition to all-electric cars and the discontinuation of some models were a gamble. The rise in the price of electric cars forced buyers to opt for models with combustion engines and hybrids rather than EVs. All this forced many manufacturers to focus more on hybrids, but not Ford, which remained stubborn and therefore recorded a bad year in Europe.

In 2024, Ford had a market share of only 3.3 percent, which is 0.7 percent less than in 2023. Hyundai and Kia are ahead of it, while Volkswagen is the undisputed leader with 10.6 percent. The top 5 are Toyota (7.2%), Skoda (5.9%), Renault Group (5.4%) and Dacia (4.5%).

2025 has just begun and it seems that it will not be much different for Ford from the previous one.

Source: Dataforce