Tag Archives: Sales results

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Ford’s sales results in Europe

Ford has announced its sales results for 2024, and what was already known in advance was a bad year on the European market. According to the data, Ford sold 426,307 cars in Europe last year, or 87,174 units less than in 2023.

From the beginning of the year, everything indicated that nothing would go right for the American company. The rapid transition to all-electric cars and the discontinuation of some models were a gamble. The rise in the price of electric cars forced buyers to opt for models with combustion engines and hybrids rather than EVs. All this forced many manufacturers to focus more on hybrids, but not Ford, which remained stubborn and therefore recorded a bad year in Europe.

In 2024, Ford had a market share of only 3.3 percent, which is 0.7 percent less than in 2023. Hyundai and Kia are ahead of it, while Volkswagen is the undisputed leader with 10.6 percent. The top 5 are Toyota (7.2%), Skoda (5.9%), Renault Group (5.4%) and Dacia (4.5%).

2025 has just begun and it seems that it will not be much different for Ford from the previous one.

Source: Dataforce

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Renault Group recorded sales growth in 2024

In 2024, Renault Group sold 2.26 million vehicles worldwide, and the best-selling French brand Renault sold 1,577,351 passenger and light commercial vehicles, an increase of 1.8% compared to 2023.

On the European market, Renault sold 1,009,672 vehicles, which is a growth of 3.3 percent compared to the same period a year earlier. The French brand is pursuing its strategy by relying on its well-known hybrid offer (40% of sales) and, on the other hand, on its 100% electric offer, which has won two consecutive Car of the Year awards (Scenic E-Tech and Renault 5 E-Tech – the best-selling electric vehicle in France in the last two months of last year). Renault is also performing positively in the light commercial vehicle market, where it is the leader in Europe with 310,458 registrations (+4.6%).

Other brands from the Renault Group are also recording positive results. Dacia sold 676,340 cars worldwide, which is 2.7 percent more than the previous year, with significant market share growth in Italy (+13.1%), Spain (+12.4%), Belgium and Luxembourg (+15 .4%), but also to Morocco (+16.3%). This was achieved thanks to the brand’s top-selling models: Sandero, Duster, Jogger and Spring. The same is expected this year, when the Bigster model will hit the market, for which orders are open at the beginning of January.

Alpine also recorded sales growth compared to the previous year with 4,585 vehicles sold (+5.9%). The brand’s strongest markets were Italy (+37.5%), the United Kingdom (+24.9%), Spain (+19.3%) and Germany (+10.6%), while 2024 was marked by the arrival of the first fully electric hot hatch, the A290 GTS.

Dacia Sandero is still a hit, retaining its position as the best-selling car in Europe in 2024 with more than 300,000 deliveries.

Source: Renault Group

News

Ford sold more Mach-Es than Mustangs

Since the Mustang Mach-E hit the market in 2021, few expected it to outsell the combustion engine model. That happened in 2024, when Ford delivered 51,745 units of its first all-electric crossover.

According to the published data for 2024, Ford sold 44,003 units of the legendary Mustang model, which is 7,742 units less than the Mach-E. For many, this is a surprise, because demand for EVs last year was not at the expected level. In fact, demand for the standard Mustang has been falling year after year, and Ford’s decision to quickly switch to an all-electric brand was too hasty. But Ford is stubborn, as demonstrated by the launch of the all-electric Puma Gen-E which will join the hybrid version.

In 2024, sales of the Mustang Mach-E increased by 27 percent compared to 2023. The model had a successful last quarter thanks to 16,119 units sold, an increase of 35.6 percent compared to the same period in 2023.

Ford recently announced the arrival of a new SUV that should be the successor to the EcoSport. It will have a robust and adventurous design, as well as a different driving range. Although it was speculated that only an all-electric version would be offered, there are high chances that both a hybrid and a mild hybrid will be offered, as this is what European customers are most looking for.

Source: Ford