Tag Archives: Sales results

News

Stellantis Faces Rocky Road in 2025 as U.S. Sales Plunge 11 Percent

While many automakers, including Ford and Kia, are riding high on strong U.S. sales through the first half of 2025, Stellantis finds itself in the opposite lane—drifting into dangerous territory. The multinational conglomerate, home to brands like Dodge, Chrysler, Alfa Romeo, and Jeep, reported a troubling 11 percent decline in total U.S. sales over the first six months of the year. Even more alarming, second-quarter sales dipped 10 percent, highlighting deep-rooted challenges across several core brands.

Dodge: From Muscle Car Icon to Sales Freefall

Nowhere is Stellantis’ slump more pronounced than at Dodge, where sales have nearly halved. From January to June 2025, Dodge moved just 47,481 vehicles—down a staggering 49 percent from the 92,735 it sold during the same period last year. The second quarter told a similar story, with a 48 percent drop year-over-year.

Much of this decline stems from Dodge’s bold but risky decision to discontinue its legendary internal combustion-powered Charger and Challenger models. In H1 2024, these muscle car stalwarts accounted for nearly 50,000 units combined. In 2025, what’s left are clearance sales: just 1,630 Chargers and 1,501 Challengers, remnants of old inventory.

The brand’s bet on electrification isn’t paying off—at least not yet. The all-new Dodge Charger Daytona EV has yet to find its footing, with just 4,299 units sold so far this year. Meanwhile, the compact Dodge Hornet, intended as a volume-seller, also saw its numbers cut in half—down 52 percent to 5,647 units. Only the aging Durango provided a glimmer of hope, with sales up 4 percent year-to-date and 16 percent in Q2.

Alfa Romeo and Chrysler: Caught in the Crossfire

Luxury brand Alfa Romeo isn’t faring much better. U.S. sales are down 34 percent for the year, including a steep 51 percent dive in Q2. The Giulia sedan, Stelvio SUV, and new Tonale crossover have all suffered significant double-digit declines, indicating waning consumer interest or insufficient market positioning.

Chrysler, meanwhile, continues to rely almost entirely on the Pacifica minivan, and it’s proving to be an increasingly shaky foundation. Year-to-date, the brand is down 22 percent, with Q2 numbers plummeting 42 percent. Pacifica sales alone fell 29 percent to 50,335 units—an alarming figure for a brand with just one mainstream product on offer.

Bright Spots: Ram, Fiat, and a Resilient Jeep

Not all news from Stellantis is grim. Ram posted a modest 2 percent increase in first-half sales to 203,984 units, buoyed by its popular line of pickups. Fiat, long a niche player in the U.S., recorded an impressive 95 percent surge, largely attributed to growing demand for its 500 city car, likely helped by rising urbanization and interest in compact electrics.

Jeep’s performance is mixed. While overall sales were down 5 percent year-over-year to 289,398 units, the brand showed signs of recovery in Q2, with a slight 1 percent bump thanks to a steady demand for SUVs and off-roaders.

Leadership in Transition

Amid this downturn, Stellantis has installed new leadership. Antonio Filosa, officially named CEO in June, is now tasked with engineering a turnaround. Insiders suggest Filosa has been quietly steering the American operations for months, but now the spotlight is firmly on him.

The challenges ahead are clear: revitalize Dodge’s transition to EVs, reposition Alfa Romeo and Chrysler to regain relevance, and build on the momentum of Ram, Fiat, and Jeep. Whether Stellantis can stop the bleeding—or worse, prevent a deeper collapse—will hinge on swift strategic moves and a clear vision for its future in the U.S. market.

For now, the numbers speak volumes. Stellantis is on the back foot, and if a rebound is coming, it needs to start soon.

Source: Stellantis

News

Honda Reports 7.1% Sales Growth in First Half of 2025

Honda has reported encouraging sales figures for the first half of 2025, with data showing a 7.1% increase year-over-year in U.S. vehicle deliveries. The Japanese automaker sold a total of 670,765 vehicles from January through June, with June alone contributing 103,574 units — a 1.2% uptick compared to the same month last year.

Several key models have played a pivotal role in this growth, including a mix of refreshed stalwarts and new additions to the lineup. Notably, the Odyssey minivan and Passport SUV continue to perform well in the competitive U.S. market, while the all-electric Honda Prologue shows early signs of promise despite a more cautious adoption curve.

Electric Beginnings: Honda Prologue Gains Traction

Honda’s first all-electric SUV, the Prologue, continues its rollout with a notable — albeit nuanced — performance. The company moved 2,799 units in June, a staggering 237.2% increase over the 830 sold in June 2024. Year-to-date figures are even more impressive: 16,318 Prologues have been sold through June, marking a 963% jump compared to the same period last year.

Still, while the growth rates are eye-catching, the Prologue remains Honda’s lowest-selling model in the lineup so far this year. Its best month remains November 2024, when 6,823 units were sold — a high water mark that hasn’t been matched since. The numbers suggest that while the Prologue is gaining momentum, widespread consumer adoption of Honda’s EV offering is still developing. For now, the Prologue appears to be carving out its niche in a market still warming up to electric SUVs.

Passport Sales Surge Ahead of New Model Transition

Meanwhile, the Honda Passport has been a major contributor to the brand’s upward trajectory. June sales rose to 4,433 units, a 67.7% improvement over the previous year. For the first half of 2025, Passport sales totaled 27,068 — up 66.1% from 16,293 during the same period in 2024.

Part of this surge can be attributed to the transition to the updated 2026 Passport, which began arriving at dealerships in February. Honda hasn’t released a breakdown of how many of those sales were for the new model versus the outgoing version, but the overall upward trend suggests healthy consumer interest in the rugged midsize SUV.

Odyssey Continues to Win Over Families

The family-focused Honda Odyssey is also enjoying a resurgence following its recent update roughly a year ago. The minivan saw a 38.1% year-over-year sales increase in June, totaling 9,542 units. Over the first six months of 2025, Odyssey sales climbed 27.4% to 50,033 units — a significant jump in a segment that has faced increasing pressure from three-row SUVs.

Acura Holds Steady With Modest Gains

Over at Honda’s premium marque, Acura, the trend is similarly positive. The brand posted a 6.8% increase in year-to-date sales, totaling 68,386 units. In June, 10,912 Acura vehicles were sold — a 5.4% rise from the same time last year. While not explosive, these gains reflect stable demand for Acura’s performance and luxury-oriented lineup.

Steady Climb, Bright Horizon

Honda’s mid-year performance paints a picture of a brand with a balanced portfolio. Legacy nameplates like the Odyssey and Passport are anchoring sales, while new entrants like the Prologue are gradually finding their footing. With strong year-over-year gains and a clear strategy for electrification, Honda appears to be on a steady climb in 2025 — blending innovation with reliability to maintain its competitive edge in a shifting automotive landscape.

Source: Honda

News

BMW had a better start to the year than Audi and Mercedes-Benz

According to Automotive News BMW has taken a commanding lead in the European executive car segment, with the 5 Series outperforming key rivals from Mercedes-Benz and Audi in Q1 2025.

Between January and April, BMW sold 20,402 units of the 5 Series across Europe—an impressive 56% increase compared to the same period in 2024. Notably, over 60% of buyers chose the Touring wagon variant, highlighting strong consumer preference for practicality alongside luxury.

In second place, Mercedes-Benz recorded 15,811 sales of the E-Class, up 19% year-on-year. Audi followed with 13,774 units of the A6 sold, marking a 10% increase over the previous year.

Electric variants are also gaining traction. BMW’s i5 electric model posted strong growth with 8,843 units sold—a 55% jump. It led the premium EV sedan segment, followed by the Audi A6 e-tron (7,460 units) and the Mercedes-Benz EQE (3,740 units).

When it comes to powertrain choices for the 5 Series, buyers are nearly evenly split: plug-in hybrids and diesels each accounted for 30% of sales, while pure electric models followed closely with 27%. Traditional gasoline engines made up the remaining 11%.

Although this generation of the 5 Series debuted just two years ago, BMW is already preparing a redesign—continuing the brand’s tradition of staying ahead of the curve, even amid strong sales momentum.

Source: Automotive News