Tag Archives: Sales results

Kia set a new sales record

The year 2023 has ended and companies report their sales results. Thus, KIA announced that last year it achieved a historical sales record with more than 3 million vehicles sold.

Although December was not so successful (-9.2%), taking into account the whole year, Kia recorded a sales growth of 6.3 percent (3,085,771 vehicles) compared to 2022. It was the best result since 2014, when 3,038,552 vehicles were sold. Also, sales records were achieved in almost all major markets such as Europe, the United States and India.

The new Kia EV9 electric SUV, the Sorento, the K5 sedan and the Carnival minivan had a big impact on increasing sales. Also, higher production and reduction of problems in the supply of semiconductors contributed to the historical result.

When it comes to individual models, the highest demand was for the Sportage SUV with 523,502 deliveries, followed by the Seltos SUV with 344,013 deliveries and the Sorento SUV with 242,892 deliveries.

This year too, Kia plans to introduce new fully electric models and attract the attention of a larger number of potential buyers in order to continue sales growth. It is expected that the total number of vehicles delivered this year will exceed 3.2 million, of which the plan is to sell 530,000 vehicles on the domestic market.

Source: KIA

BMW sales results in nine months of 2023

After most of the world’s car manufacturers announced their sales results for the first nine months of 2023, many of them recorded sales growth, including BMW. This Bavarian giant has sold 1.62 million cars worldwide, surpassing its competitors Mercedes and Audi.

According to the BMW Group report, in the third quarter of this year, BMW sold 621,699 vehicles worldwide, an increase of 5.7 percent compared to the same period in 2022. The closest competitor was Mercedes, which delivered 1.52 million cars since the beginning of the year, with sales growth of 2 percent. Although Audi recorded a sales growth of 16.2% compared to 2022, it was not enough to threaten the position of these two companies. In nine months of this year, Audi sold 1.38 million cars worldwide.

BMW sold 217,138 battery cars on the global market, of which 83,211 were BEVs. Mercedes-Benz delivered 174,471 electric cars, while Audi sold 123,000 vehicles in the same period.

When it comes to the BMW Group (BMW and Mini BEV and PHEV cars), in 3Q BMW delivered a total of 139,943 units, which is a growth of 42%, with a 22.5% market share. The highest demand was for BEV cars (93,931) which recorded an increase of 80 percent, while 46,012 PHEV cars were delivered, a decrease of 1 percent. Since January, the Bavarian company has delivered a total of 385,411 cars (up 36%), of which BEVs 246,867 units (up 93%) and PHEVs 138,544 units (down 11%).

Source: BMW

Škoda achieved an operating profit of 47.2 percent in 2023

After Porsche announced an increase in car sales in the first nine months of 2023, another European manufacturer is recording positive results. According to data for this year, the Czech car manufacturer Škoda achieved a production growth of 14.6 percent (777,500 cars), but also an operating profit of 47.2 percent to 1.26 billion euros.

“The solid trend in the first nine months of 2023 is the result of dedicated and persistent work by our team at Škoda, including our dealer organization that is the face of our brand to customers. Thanks to this performance and our robust business model, Škoda Auto continues to steer a successful course,” said Škoda Auto CEO Klaus Zellmer.

Škoda also increased sales of electric cars by 29.5 percent to 19.6 billion euros, and the highest demand was for Škoda Enyaq (+47.6%). Škoda’s expectations were much higher, but the result was significantly affected by the suspension of operations in Russia. It was primarily necessary for the company to stabilize its supply chain, after which return on sales rose 0.8 percent each year to 6.4 percent.

“By investing over 500 million euros in tangible assets like periodic IT infrastructure upgrades, we have laid the groundwork for our upcoming digital offerings. Additionally, our focus has been on enhancing our BEV portfolio to meet customer needs and intensify our sustainability initiatives. Nevertheless, as we approach the year-end, we anticipate challenges and remain committed to ensuring 2023 concludes successfully,” said Škoda Auto member of the Board of Management for Finance, IT and Legal Affairs Holger Peters.

Since January, Škoda has delivered 642,200 cars worldwide, which is 17.9 percent more than in the same period last year. The best-selling model was Škoda Octavia with 145,000 vehicles (+35.8%). “Sales of the Kodiaq and Superb also increased, and the upcoming generation of these models will add yet another chapter to their success story. With dynamic design, modern technology and even more interior space, they are sure to impress existing and new customers alike, ” said Martin Jahn, Škoda Auto Board Member for Sales and Marketing.

Currently, Škoda is working on expanding to other markets around the world, and in September it expanded its presence in the Vietnamese market, which is strategically important for the company to enter the market of the ASEAN region.

Source: Škoda