Tag Archives: Sales results

News

Lamborghini Clears €3 Billion Again—Hybrid Hypercars Keep the Bull Charging

If you needed proof that electrification doesn’t dull the edge of Italian excess, look no further than Automobili Lamborghini’s latest financial flex. The Sant’Agata-based supercar maker just closed 2025 with €3.20 billion in revenue—its second straight year north of the €3 billion mark—alongside 10,747 deliveries. In a world of tariffs, currency swings, and economic uncertainty, that’s less “weathering the storm” and more blasting through it at 200 mph with the V-12 screaming.

Operating income came in at €768 million with a 24-percent margin—down slightly, but still the sort of profitability that keeps the luxury sector nervously checking its mirrors. According to CEO Stephan Winkelmann, the company’s secret sauce is discipline mixed with product focus. Translation: build outrageous cars people can’t resist, and the spreadsheets will follow.

Tariffs and exchange-rate turbulence nibbled at the bottom line, but Lamborghini countered with a stronger product mix and tight cost control. The shift toward hybridization—part of the company’s Direzione Cor Tauri roadmap—also brought one-time costs. Yet the brand’s strategy remains clear: hybrid now, full electric later, no compromise on theatrics.

And theatrics matter. The plug-in V-12 Lamborghini Revuelto is gaining traction, while the hybridized Lamborghini Urus SE continues to mint money. Meanwhile, the incoming Lamborghini Temerario—with a new powertrain revving to 10,000 rpm—promises to keep the brand’s signature drama intact. That’s a number that sounds more like a superbike than a production car, and exactly the kind of detail Lamborghini fans expect.

Customization is also fueling the bottom line. Lamborghini says 94 percent of buyers tweaked at least one detail through its Ad Personam program. That means nearly every car leaving Sant’Agata Bolognese is effectively a one-off—proof that when customers spend six or seven figures, they want their own shade of outrageous.

Deliveries topped 10,000 units for the third consecutive year, confirming demand for Lamborghini’s now fully hybridized lineup. It’s a transformation that might have sounded sacrilegious a decade ago, yet the company insists it hasn’t diluted its DNA of emotion, noise, and excess.

Looking ahead, Lamborghini plans to roll out further updates in 2026, with debuts expected at headline-grabbing venues like the Goodwood Festival of Speed and Monterey Car Week. Those stages aren’t just for show—they’re where the brand demonstrates that sustainability and spectacle can share the same stage.

In other words, Lamborghini isn’t slowing down—it’s just plugging in before the next launch.

Source: Lamborghini

News

Skoda Quietly Had Its Biggest Year in Six Years

While the global auto industry is still trying to figure out what comes after the post-pandemic whiplash, Skoda has gone ahead and delivered something refreshingly old-school: real, measurable growth. In 2025, the Czech automaker built 1,065,000 vehicles worldwide, a 15-percent jump over the previous year and its strongest production result since 2019. That’s not a rebound—it’s a comeback.

At the center of it all is Skoda’s historic home in Mladá Boleslav, which pumped out 605,600 vehicles while also assembling 329,000 battery systems for everything from Skoda’s own EVs to other Volkswagen Group products. It’s an operation that now straddles two automotive worlds at once, still building combustion-engine cars while simultaneously supplying the electrified future.

Skoda likes to point out—correctly—that Mladá Boleslav is the only Volkswagen Group factory that builds ICE vehicles and full EVs on the same production line. That’s not just a trivia fact; it’s a quiet flex. It means Skoda can pivot production faster than most brands as market demand swings between gasoline, hybrid, and electric powertrains.

And swing it has.

On the electric side, Skoda’s new Elroq compact electric crossover has taken off with 112,500 units built by January 2025, while the larger and already familiar Enyaq added another 77,000 vehicles. These numbers don’t make Skoda a Tesla-level EV powerhouse, but they firmly establish it as a serious European electric player—not a reluctant follower.

Meanwhile, Skoda hasn’t forgotten how to make old-fashioned mechanical hardware. Across its factories, the company produced more than 1.03 million transmissions and over 500,000 engines in 2025, underscoring that the ICE business is still very much alive inside the brand.

If Mladá Boleslav is the brain, Kvasiny is the muscle. The plant’s output jumped from 248,000 to 301,500 vehicles, a healthy 20-plus-percent increase that signals strong demand for Skoda’s higher-margin models, many of which are built there.

The growth story doesn’t stop in Europe. In India, production doubled to 73,800 vehicles, driven largely by the new Kylaq crossover, a model designed specifically for that rapidly growing market. This isn’t just export-and-hope strategy—Skoda is tailoring its products to local tastes, and it’s paying off.

Then there’s Vietnam, where Skoda has opened a new assembly plant with the Thanh Cong Group. So far, it’s modest—2,500 Slavia and Kushaq models built from Indian-supplied kits—but it’s a classic first step toward deeper localization in Southeast Asia, a region every global automaker is eyeing.

Skoda’s management isn’t hiding its satisfaction.
“For the first time in six years, we exceeded the limit of one million Skoda cars produced,” said Andreas Dick, the board member responsible for production and logistics. And for once, corporate pride actually lines up with the numbers.

What makes Skoda’s 2025 performance impressive isn’t just that it built more cars—it’s what kinds of cars it built. Gasoline, hybrid, and electric vehicles all rolling down the same lines. European volume, Indian growth, and Southeast Asian expansion. Old-school engines next to battery packs.

In an industry obsessed with choosing sides, Skoda is winning by refusing to. And right now, that flexibility looks like a very smart bet.

Source: Škoda

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Lexus’s 2025 Scorecard Shows the Luxury Brand Is Winning Where It Matters Most

By any reasonable measure, 2025 was a banner year for Lexus. The Toyota luxury arm closed the books with 882,231 global deliveries, the best annual result in its history and a tidy 4-percent improvement over 2024. In a luxury market that’s still wobbling between EV uncertainty and SUV saturation, Lexus didn’t just survive—it quietly thrived.

And it did so the old-fashioned way: by selling a lot of vehicles people actually want.

North America Does the Heavy Lifting

If there’s a single takeaway from Lexus’s 2025 performance, it’s this: America (and Canada) still love their Lexus SUVs. North America accounted for a massive 408,070 sales, up nearly 8 percent year over year, and almost half of Lexus’s global volume.

The usual suspects did most of the work. The RX, NX, and TX—three flavors of plush, reliable, family-friendly crossovers—were the backbone of that growth. None of them are headline-grabbing supercars or radical EVs, but together they form one of the most commercially bulletproof lineups in the luxury space.

While Europe slipped slightly, dropping about 2.3 percent to 80,686 units, Lexus didn’t seem to mind. Its real momentum came from regions that matter for scale and stability.

Asia Holds Steady, China Stays Strong

Across Asia, Lexus sold 237,946 vehicles, essentially flat but impressively resilient in a market that’s becoming brutally competitive—especially in China. There, Lexus moved 182,458 units, edging up just enough to show that traditional premium brands can still coexist with fast-moving domestic EV startups.

Japan, meanwhile, ticked up to 87,418 sales, boosted by a combination of home-market loyalty and the brand’s 20th anniversary celebrations. It’s not explosive growth, but for a mature luxury marque, slow and steady is exactly what you want.

Elsewhere, Lexus quietly picked up momentum in Oceania (+6.7 percent), the Middle East (+1.4 percent), and even Africa (+18.8 percent)—small numbers, sure, but signs of a brand that’s expanding its footprint in every corner of the globe.

Tech, Electrification, and a New Lexus Attitude

Sales numbers alone don’t tell the full story of why Lexus is riding high. 2025 was also the year the brand began pivoting more decisively into its next-generation electrified era.

The fully redesigned ES, positioned as a cornerstone of Lexus’s future lineup, introduced a new design and tech philosophy aimed at blending comfort with electrified efficiency. Meanwhile, the new RZ debuted steer-by-wire, a bold move that suggests Lexus is finally ready to get experimental with its EVs.

At the Japan Mobility Show 2025, Lexus doubled down on that forward-looking attitude, showing off a slate of concept cars and unveiling a new brand message: “DISCOVER.” It’s corporate-speak, sure—but it also signals a shift from Lexus’s traditionally conservative image toward something more emotionally driven and experience-focused.

A Quietly Confident Luxury Powerhouse

Lexus didn’t top the headlines in 2025 with wild performance EVs or ultra-luxury flagships. Instead, it did something arguably harder: it grew in a complicated, transitional market by selling well-engineered, desirable vehicles across nearly every region on Earth.

With record global sales, a reinvigorated product plan, and a clearer vision for electrification, Lexus enters 2026 not as a legacy brand playing defense—but as one that’s increasingly confident about what comes next.

And if this is what Lexus looks like while playing it safe, its more adventurous future might be worth paying attention to.

Source: Lexus