Even in times of global economic uncertainty, Porsche remains desirable and exclusive. In 2023, the sports brand delivered 320,221 cars, which was 3 percent more compared to the same period in 2022. However, Porsche sales in Q1 2024 did not continue on that path. In the first three months of this year, Porsche delivered 77,640 vehicles, which is 4 percent less than in Q1 2023.

This year is the year of electrification when Porsche launches several fully electric and hybrid models such as the Macan, Panamera, Taycan and 911. When it comes to models, positive sales results were recorded by the Porsche Cayenne with 28,025 units (+20 percent) , the 911 with 12,892 cars sold (+17%), and the 718 Boxster and 718 Cayman models with 5,772 deliveries (+20%). Other models recorded a drop in sales compared to the same period in 2023. The Panamera was delivered in 6,139 units (-28 percent), while the Taycan achieved a huge drop compared to Q1 last year (-54 %) with 4,236 cars delivered. The Porsche Macan also recorded a 14% drop in sales (20,576 cars). However, the recently introduced all-electric Macan is announcing better results as a large number of orders have been received.

“Despite the ramp-up of the new launches, delays in delivery due to regulatory requirements in North America and the still challenging market situation in China, we were able to maintain deliveries at a stable level,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG.

When it comes to individual markets, Porsche had the best results in Germany where it delivered 11,274 cars (+37%), while in the rest of Europe it delivered 20,044 cars (+9%). Other markets recorded a decline in sales, which can be attributed to the currently tense economic situation in the Chinese market. In China, Porsche sold only 16,340 vehicles (-24%), while in North America it delivered 15,087 vehicles, which is 23% less compared to Q1 2023. In the rest of the world, 14,895 cars were sold (+14).

Source: Porsche