Porsche continues its transformation toward electrification with significant momentum in the first half of 2025. The Stuttgart-based sports car manufacturer delivered 146,391 vehicles globally between January and June, with 36.1 percent of them electrified, marking a 14.5 percentage point increase over the same period last year.
This surge includes 23.5 percent fully electric vehicles (BEVs) and 12.6 percent plug-in hybrids (PHEVs) — a strong signal that Porsche’s electrification strategy is gaining traction with customers worldwide.
Electric Macan Leads the Charge
Driving much of this growth is the new fully electric Macan, which has quickly become a cornerstone of Porsche’s EV lineup. Of the 45,137 Macan units delivered, nearly 60 percent (25,884 vehicles) were electric, reinforcing the model’s appeal in a shifting market. The internal combustion Macan remains available in select non-EU markets, with 19,253 units sold.
“The fully electric Macan is making a significant contribution to our proportion of electrified cars,” said Matthias Becker, Porsche AG Board Member for Sales and Marketing. “Despite geopolitical challenges, we have maintained balanced sales volumes across regions.”
Panamera Shows Strength, While 911 and 718 Face Transition Pressures
The Panamera also performed well, recording a 13 percent increase year-on-year with 14,975 deliveries. However, traditional sports cars like the 911 and 718 series saw declines. The 911 dropped 9 percent to 25,608 units, mainly due to the strong close of the previous generation last year and the staggered rollout of its successor. The 718 Boxster and Cayman fell 12 percent to 10,496 units, constrained by limited availability amid new EU cybersecurity regulations. Production of the current 718 generation will cease by Q4 2025, as Porsche prepares for its electric successor.
The Taycan, Porsche’s original electric flagship, registered 8,302 deliveries, down 6 percent. Meanwhile, the Cayenne posted 41,873 units, a 23 percent decrease attributed to previous catch-up effects and segment competition.
Regional Performance: A Tale of Divergence
North America emerged as Porsche’s largest and fastest-growing region in H1 2025, delivering 43,577 vehicles, a 10 percent increase and a new all-time half-year record. Improved product availability and price protections amid rising import tariffs supported this success.
The Overseas and Emerging Markets matched this momentum, also up 10 percent with 30,158 vehicles sold, marking another record.
In contrast, Europe (excluding Germany) saw an 8 percent drop to 35,381 units, while Germany declined 23 percent with 15,973 deliveries — both affected by strong prior-year results due to 2023’s supply recovery.
China, Porsche’s once-dominant market, continues to face headwinds. Deliveries slid 28 percent to 21,302 vehicles, impacted by intensified luxury competition and ongoing economic pressures. Porsche is maintaining a value-oriented approach in the region, prioritizing profitability over volume.
Outlook: Value Over Volume
Looking forward, Porsche expects continued global challenges but remains confident in its refreshed lineup and electrification strategy.
“We expect the environment to remain challenging,” Becker stated. “That’s why our ‘value over volume’ strategy is so vital. We’re working closely with regional teams to align supply and demand, all while offering one of the most attractive product portfolios in our history.”
As Porsche navigates the crossroads of tradition and transformation, its first-half results suggest the automaker is steering confidently toward an electrified, performance-driven future.
Source: Porsche
