At the beginning of the century, Volvo introduced the compact executive car S60 from which the Swedish manufacturer expected a lot, but in the end got little. After two decades of production, the Volvo S60 is retiring. This is a continuation of the abolition of diesel engines, which was announced last year.
While other major manufacturers decided on a gradual transition to fully electric cars by 2030, Volvo chose a radical move in mid-2023. End of production of all diesel models by the beginning of 2024.
“Electric powertrains are our future, and superior to combustion engines: they generate less noise, less vibration, less servicing costs for our customers and zero tailpipe emissions. We’re fully focused on creating a broad portfolio of premium, fully electric cars that deliver on everything our customers expect from a Volvo – and are a key part of our response to climate change,” says Jim Rowan, Chief Executive at Volvo Cars.
The goals that the Volvo S60 was supposed to fulfill were not realized while traditional sedans were still high on the market. Now that demand for SUVs is on the rise, the S60 simply isn’t profitable anymore. Disappointed, Volvo decided to completely remove the S60 from its fleet. The last examples of the S60 will be produced at the US plant in South Carolina by the end of this month. Its replacement will be the all-electric Volvo ES60, but it is currently unknown when it will appear on the market.
Source: Volvo
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