Tag Archives: Lamborghini

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Lava, Luxury, and Lamborghini: The Urus SE Conquers Lanzarote

If you ever wondered what it feels like to pilot 800 hybridized horses across the surface of a sleeping volcano, Lamborghini’s latest Esperienza Avventura had the answer — and it came wrapped in basalt, sea spray, and Italian flair.

Lanzarote, the most otherworldly of the Canary Islands, looks less like a holiday destination and more like a sci-fi set designer’s fever dream. Crusted black lava fields, jagged coastlines, and wind-carved craters stretch as far as the eye can see — a place where Earth seems to have hit pause just after creation. Into this surreal landscape came the Lamborghini Urus SE, the marque’s first plug-in hybrid Super SUV and the star of a four-day odyssey that redefined what “driving experience” really means.

An Island Fit for an Italian Super SUV

Lamborghini doesn’t do ordinary. While most brands host press launches at racetracks or luxury resorts, Sant’Agata’s finest prefer their playgrounds volcanic. The Esperienza Avventura is part of Lamborghini’s global suite of experiences — somewhere between a masterclass, a luxury retreat, and a pilgrimage for the brand’s most devoted. Think of it as glamping for the super-rich — but instead of tents, you get a convoy of Urus SEs and Michelin-star dinners.

The journey began at the Paradisus by Meliá Salinas — a César Manrique-designed haven that blends whitewashed modernism with nature’s chaos. Guests eased into island life with an aloe vera workshop (yes, really) before indulging in a dinner at La Graciosa — proof that even when Lamborghini slows down, it does so at 200 km/h in style.

From Silent Grace to Thunderous Power

Day two, and the calm was over. A fleet of Urus SEs rolled out across Lanzarote’s obsidian roads, their sculpted silhouettes mirrored by the island’s sharp ridgelines. Coffee at Mirador del Río provided the caffeine — and the view — before the hybrid V8 did the rest.

The Urus SE’s 4.0-litre twin-turbo V8, paired with an electric motor, delivers a combined 800 CV (789 bhp in old money). That means zero compromise between silent, electric serenity and volcanic fury. In EV mode, the Urus glides through Manrique’s dreamlike roads like a stealth bomber; tap the throttle, and the V8 erupts — a thunderclap that ricochets off lava cliffs.

Lunch was served in Museo LagOmar, Omar Sharif’s former house carved straight into volcanic rock — because of course it was. It’s part home, part labyrinth, part Bond villain lair. Fitting, really, for a car that looks ready to star in the next 007 chase sequence.

When Horsepower Met Actual Horses

Because contrast is key, Lamborghini swapped leather seats for saddles in the afternoon. Guests went horseback riding across the volcanic trails — a reminder that horsepower doesn’t always come with a turbocharger. Dinner followed in the La Geria wine region, where vines grow improbably in black ash, and conversation inevitably turned to torque curves and carbon emissions.

Lava, Luxury, and Lamborghini: The Urus SE Conquers Lanzarote

Hybrid Heart, Pure Lamborghini Soul

Day three was a masterclass in contrasts — a day that showcased exactly why Lamborghini’s electrified future still crackles with emotion. The Urus SE flowed effortlessly from silent EV mode through quaint villages to full-throttle assaults on empty ribbons of tarmac. On Lanzarote’s sweeping switchbacks, the plug-in system proved its worth: instant torque meets volcanic traction.

Lunch at Mirador de las Salinas came with views of crystalline salt flats, before the evening turned maritime — catamaran cruising at sunset, champagne in hand, and a fleet of Urus SEs cooling quietly onshore.

A Farewell to Fire

By the final morning, guests had driven, ridden, and sailed their way through Lanzarote’s soul. A last coffee stop at El Chupadero, surrounded by jagged lava rock, set the stage for reflection. The Urus SE had proven itself not just as a Super SUV, but as a bridge — between past and future, between combustion and electrification, between raw performance and refined consciousness.

Lamborghini calls this philosophy Direzione Cor Tauri — the path toward a brighter, greener future, led by the heart. And somehow, on an island forged by fire, it all made perfect sense.

The Lamborghini Urus SE isn’t just a plug-in hybrid — it’s a rolling contradiction that works. It’s brutal yet beautiful, sustainable yet savage, a leather-clad love letter to innovation. On Lanzarote’s alien soil, it didn’t just drive; it belonged.

TopGear says: “Proof that you can save the planet — and still set your hair on fire doing it.”

Source: Lamborghini

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Inside Lamborghini’s Revamped Selleria: Where Leather, Lightning, and Lunacy Meet

Walk through the gates of Sant’Agata Bolognese, and the air hums with the scent of leather, ambition, and a bit of espresso. This isn’t just a factory — it’s where Italy’s raging bulls are born. And at the heart of it all lies the Selleria, Lamborghini’s legendary “saddlery,” freshly expanded, reengineered, and buzzing with as much energy as the hybrid V8s and V12s it now serves.

Inside Lamborghini’s Revamped Selleria

Lamborghini has just doubled the size of its upholstery temple, growing from 1,400 to 2,600 square metres of stitched, scented perfection. The brand calls it the beating heart of craftsmanship. They’re not wrong. Here, 170 artisans — each with the patience of a saint and the precision of a Swiss watchmaker — handcraft every interior that ends up inside a Revuelto or the incoming Temerario, Lamborghini’s all-new hybrid supercar that completes the brand’s electrified line-up.

A Saddlery for the Future

This isn’t just about more space to play with hides. The new Selleria blends old-world craft with next-gen tech in a way only the Italians could make look romantic. The workstation ergonomics have been refined, new machinery installed, and an automatic leather gluing system introduced — a first for the brand. It’s clever stuff: the system adjusts the amount of adhesive used depending on the material’s volume, cutting waste and emissions. Sustainability, Sant’Agata style.

But don’t think for a second the robots are taking over. As Lamborghini’s CEO Stephan Winkelmann puts it, this is about “people and technology as two equally central and decisive factors.” Translation: the machines might help, but it’s still the human touch that turns a slab of leather into the cockpit of your wildest automotive fantasy.

The Craft of the Bull

Wander through the Selleria and you’ll see why 94% of Lamborghini customers opt for the Ad Personam program. Think of it as a couture atelier for the power-mad. Leathers come in more shades than a Tuscan sunset, with microfibres, stitching, and embossing that would make even Milanese fashion houses blush. Every interior is a one-off, designed to reflect the lunacy — sorry, personality — of its owner.

These artisans aren’t just upholsterers. They’re sculptors, stylists, engineers of emotion. They turn raw hides into tactile theatre — a sensory prelude to the 1,000-horsepower symphony that awaits once you push the start button.

Temerario and Revuelto: The Hybrid Age of Rage

Of course, the Selleria isn’t expanding in isolation. Just down the hall, Lamborghini’s super sports car production line has been completely reimagined. It now builds both the Revuelto — Lamborghini’s first HPEV (High-Performance Electrified Vehicle) — and the new Temerario, a hybrid V8 bi-turbo monster that’ll join the lineup by 2026.

Here’s the mad bit: both cars, with entirely different architectures (V12 vs V8), are assembled on the same production line. That’s like making espresso and gelato in the same machine — and somehow making it work flawlessly. The redesigned flow doubles capacity, with 10 Revuelto and 20 Temerario units rolling out each day once things hit full stride.

The first Temerarios are already spoken for — about a year’s worth, in fact. No surprise there. When Lamborghini says “hybrid,” it doesn’t mean quiet or sensible. It means more power, more precision, more of everything, wrapped in a shell that looks like it was designed during an alien invasion.

Tradition Meets Transformation

As Ranieri Niccoli, Lamborghini’s Chief Manufacturing Officer, puts it: “We’ve doubled production capacity, introduced new machinery and improved workflow… while maintaining the artisanal excellence that defines us.” That’s Lamborghini in a nutshell — thunderous progress without losing the soul.

The new Selleria isn’t just a workspace; it’s a metaphor. It shows how Lamborghini can electrify its lineup without sterilizing its spirit. Technology hums in harmony with craftsmanship, and the result is something deeply Italian: modern, bold, and utterly incapable of being boring.

At Sant’Agata, the future hums quietly in the background — but the sound of hands on leather, the smell of fresh hide, and the roar of hybrid powertrains remind us that Lamborghini’s heart still beats to a very human rhythm.

And somewhere inside that 2,600-square-metre temple, an artisan just finished stitching the steering wheel of a Temerario. It’s not just a car. It’s a work of art — built, quite literally, by hand.

Source: Lamborghini

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Lamborghini Closes Q3 2025 Strong: Hybrid Future Powers Profits Amid Global Headwinds

Automobili Lamborghini wrapped up the third quarter of 2025 with financial results that prove raging bulls don’t stumble easily—even when the global economy does. Despite economic slowdowns, volatile exchange rates, and fresh U.S. tariffs on imported vehicles, the Sant’Agata Bolognese brand continues to post numbers most automakers would envy.

Over the first nine months of 2025, Lamborghini delivered 8,140 cars worldwide, raking in €2.41 billion in revenue and an operating profit of €592 million. Those figures are slightly below last year’s record-setting pace, but still position Lamborghini among the most profitable names in the performance-luxury world. Profitability sits at 24.6 percent, right in line with industry leaders such as Ferrari and Porsche.

“These results confirm the strength of our industrial model and the consistency of our strategy,” said Stephan Winkelmann, Lamborghini’s Chairman and CEO. “Even with the challenges of currency fluctuations and U.S. trade policies, our focus remains on consolidating our fully hybrid lineup while continuing to invest in innovation, quality, and brand value.”

Lamborghini’s hybrid era—once a daring vision—has now become its operating reality. Following the electrified Revuelto and Urus SE, the Temerario, a V8 twin-turbo hybrid supercar, officially completes the marque’s transition to a 100 percent hybrid range. Unveiled earlier this year, the Temerario has already generated a full year’s worth of orders before deliveries even begin. Meanwhile, the ultra-limited Fenomeno, revealed at Monterey Car Week, flexed the brand’s creative muscle with only 29 units destined for the world’s most exclusive garages. Think of it as Lamborghini’s rolling thesis on design, engineering, and excess.

“Our order book continues to provide strong visibility and demonstrates the confidence our clients have in us globally,” added Paolo Poma, Lamborghini’s Managing Director and CFO. “These results underscore the company’s structural solidity and long-term vision.”

Regionally, Europe, the Middle East, and Africa (EMEA) led deliveries with 3,683 units, followed by the Americas at 2,541, and Asia-Pacific (APAC) with 1,916. In other words, the raging bull still charges strongest on home turf, but demand remains global and stable.

Even with a slightly lower top line, Lamborghini’s performance signals a brand successfully navigating turbulence. As the company moves into the final quarter of 2025 with a fully hybrid lineup, a healthy order portfolio, and a steady focus on profitability, one thing’s clear: electrification hasn’t tamed the bull—it’s only made it meaner.

Source: Lamborghini