Tag Archives: Lamborghini

News

Lamborghini Opens New Showroom in Turin, Expands Italian Footprint with Hybrid Power and Heritage

Automobili Lamborghini’s growth streak shows no sign of slowing down. On October 30th, the raging bull planted yet another flag in its home territory with the grand opening of Lamborghini Torino — the brand’s seventh showroom in Italy and the latest symbol of its evolving identity in the era of electrified performance.

The new facility, located on Turin’s Corso Allamano, stretches across 1,400 square meters and combines an elegant showroom with a full-service workshop and a dedicated Ad Personam lounge — Lamborghini’s bespoke customization studio where customers can fine-tune everything from exterior paint to the stitching on the steering wheel.

The event drew around 500 guests and was headlined by Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, and Federico Foschini, Chief Marketing & Sales Officer. They were joined by Gabriele Vigo, General Manager of the Turin dealership, and Rinaldo “Dindo” Capello, three-time Le Mans winner turned automotive entrepreneur, to officially cut the ribbon.

“It is with great enthusiasm that we inaugurate Lamborghini Torino today — a concrete sign of our commitment to Italy,” said Winkelmann. “This opening stands as a testament to the strength of our global growth and hybridization strategy, which we pursue while continuing to offer highly emotional super sports cars and unique, authentic experiences to our customers.”

A Showcase of the Hybrid Era

Fittingly, the opening celebration spotlighted Lamborghini’s fully hybridized lineup — a historic first for the brand and the supercar segment. Front and center were the Revuelto, Urus SE, and the all-new Temerario, a twin-turbo V8 marvel that screams all the way to 10,000 rpm.

These three models embody Lamborghini’s new era: the Revuelto as a V12 HPEV (High Performance Electrified Vehicle), the Urus SE as the brand’s first plug-in hybrid Super SUV, and the Temerario as the latest bloodline of pure-bred performance distilled through electrification.

But the night wasn’t just about the future. Guests also took a nostalgic lap through Lamborghini’s history, with icons like the Miura, Countach, Huracán Sterrato, and Urus Performante reminding everyone where the legend began.

A Legacy Rooted in Sant’Agata

Founded in 1963, Lamborghini remains one of the most potent symbols of Italian automotive artistry. Its Sant’Agata Bolognese headquarters, which has been carbon-neutral for over a decade, continues to build every car by hand — blending old-world craftsmanship with cutting-edge innovation.

Under its “Direzione Cor Tauri” sustainability roadmap, Lamborghini is decarbonizing across its entire value chain, showing that environmental responsibility and extreme performance can indeed coexist. The results speak for themselves: in 2024, the brand delivered a record 10,687 cars globally, proving that electrification hasn’t dulled the roar of the bull.

With around 3,000 employees and a network of 186 dealers in 56 countries, Lamborghini’s global reach has never been stronger. Yet, every time the company expands at home — especially in a city as historically automotive as Turin — it’s more than business. It’s a celebration of Italian engineering, passion, and identity.

As Lamborghini Torino opens its doors, it’s clear that the future of the brand — and of high-performance itself — is being written in both volts and velocity.

Source: Lamborghini

Entertainment

Lamborghini Builds Giant Super-Robots Out of Factory Scrap, and They’re Glorious

At this year’s Lucca Comics & Games 2025, among the superheroes, cosplayers, and collectible chaos, something unexpected loomed over the crowd — six colossal Lamborghini-built robots, each standing more than four meters tall and made entirely out of discarded factory parts. Yes, that Lamborghini.

The House of Sant’Agata Bolognese, in collaboration with SCART, the artistic lab of the Hera Group, has turned its industrial leftovers — bumpers, spoilers, carbon-fiber shards, and retired seats — into towering environmental defenders. Dubbed “super robots,” they’re equal parts sculpture, sustainability statement, and pop-culture tribute, proving that even the wildest carmaker in Italy can find poetry in scrap metal.

From Supercars to Super Robots

The project bridges Lamborghini’s high-octane world with the playful imagination of 1980s Japanese anime. Concepted by Marvel Comics artist Giuseppe Camuncoli and co-designer Giacomo Gheduzzi, the robots reinterpret classic mecha imagery through a modern, eco-conscious lens.

Grouped in pairs, each duo represents one of nature’s essential elements — earth, air, and water:

  • Gea Stone and Jotun Forge, guardians of the earth, rise beside the new Revuelto V12 HPEV, in Piazza San Giusto.
  • Skyrenn and Jetron, protectors of the air, take flight in Piazza San Michele.
  • Marixx and Mega Tide, the amphibious custodians of the waters, occupy the courtyard of Palazzo Guinigi.

Each was built in partnership with art students from Florence, Ravenna, and Milan’s POLI.design, blending youthful creativity with Lamborghini’s industrial DNA.

Waste Not, Want Not

A closer look reveals the soul of Sant’Agata’s production line — the same materials that once helped the Aventador and Huracán slice through air now reborn as sculptural warriors. A carbon-fiber splitter becomes a shoulder plate. An aluminum bonnet turns into armor. Even worn-out seat leather finds new life as layered texture.

“Lamborghini represents an idea of excellence and innovation that goes beyond the automobile,” said Christian Mastro, the brand’s marketing director. “Giving new life to waste materials means extending the culture of quality beyond the finished product.”

It’s a neat trick: turning industrial byproducts into cultural symbols of resilience. And, in true Lamborghini fashion, doing it with plenty of flair and noise.

Recycling, the Lamborghini Way

For Hera Group’s SCART, the project serves as a literal embodiment of their mantra — art born from waste. “SCART isn’t just an artistic laboratory,” explained Maurizio Giani, Marketing and Brand Promotion Director at Herambiente. “It’s a communication project that uses art to raise awareness about resource use.”

Lamborghini’s involvement makes sense in the context of the brand’s evolving sustainability strategy. Between hybridizing the lineup and electrifying its factory, the company has been quietly reinventing its identity as a high-performance manufacturer with a conscience. These giant metal sentinels just make that message louder — and far more photogenic.

Rolling Out the Future

Following their Lucca premiere, the six super robots will tour Ecomondo 2025 in Rimini before joining Lamborghini’s own global events in spring 2026. It’s a traveling exhibition that fuses engineering, art, and environmental responsibility — the holy trinity of the modern supercar narrative.

In the end, these towering figures aren’t just sculptures; they’re a manifesto. A reminder that innovation doesn’t stop at horsepower, and that the spirit of Lamborghini — bold, eccentric, and just a little mad — can thrive even when it’s made from leftovers.

Source: Lamborghini

News

Track Passion, Italian Style: Inside Lamborghini’s Accademia Vallelunga 2025

A decade of “La Dolce Vita” meets the raw pulse of 600 Italian horses at Rome’s famed circuit.

For most people, Rome evokes images of espresso, marble ruins, and Fellini’s La Dolce Vita. For a select group of Lamborghini owners this October, it also meant tire smoke, telemetry data, and the guttural soundtrack of V10s echoing across the Vallelunga Circuit.

Welcome to Accademia Vallelunga 2025—Automobili Lamborghini’s high-octane finishing school for the brand’s most devoted clients. Over ten adrenaline-charged days, more than 130 participants traded city streets for apexes and braking points, immersing themselves in the art and lifestyle of performance driving—Lamborghini style.

A Roman Holiday, Reimagined

Lamborghini could have hosted its Accademia anywhere, but Rome fits the brief like a custom-fitted racing suit. The Eternal City embodies the Italian spirit—elegance, passion, and timeless drama—the very DNA that pulses through every car bearing the raging bull badge. Participants were housed at the opulent Cavalieri Waldorf Astoria, a hotel that overlooks the city’s skyline like a cinematic set piece. Between laps, guests enjoyed curated experiences celebrating Italian craftsmanship and culture, because in Sant’Agata Bolognese tradition, performance always comes wrapped in luxury.

The Classroom: Vallelunga Circuit

Just a short drive from Rome, Vallelunga served as the weekend’s true temple of speed. Here, Lamborghini’s Accademia transformed theory into action. Instructors—many with professional racing pedigrees—guided participants through two progressive programs: Mach I and Mach II.

Mach I is where the newcomers start, learning the foundations of track driving behind the wheel of the Huracán STO—a road-legal race car built to feel at home on curbing. From mastering braking zones to understanding weight transfer, drivers discovered just how communicative and demanding Lamborghini’s mid-engine marvel can be when unleashed properly.

Mach II, meanwhile, is for those who already know their way around a pit lane. The focus shifts from control to precision—extracting every ounce of performance from the Huracán STO in autonomous sessions and high-speed exercises. The finale? An unforgettable passenger lap in the Huracán Super Trofeo EVO 2, Lamborghini’s one-make race car, where even seasoned drivers come away wide-eyed and breathless.

Partners in Performance

Lamborghini’s collaborators added their own expertise to the experience. Bridgestone, the official tire partner, provided the rubber that glued the STOs to Vallelunga’s asphalt and offered insight into the critical role tire dynamics play in track performance. Macron supplied custom race suits tailored for both drivers and instructors—combining function, flair, and unmistakable Italian craftsmanship.

A Symphony of Power and Poise

At its core, the Accademia Vallelunga isn’t just a driving program—it’s a statement of identity. It distills everything Lamborghini stands for: speed, sophistication, and soul. For the participants, it was ten days of immersion in the brand’s world—a space where passion meets precision, and every corner exit feels like a celebration of Italian engineering.

In a world increasingly obsessed with autonomy and quiet electric whirrs, Lamborghini’s Accademia is a roaring reminder that driving can still be visceral, emotional, and beautifully human.

Source: Lamborghini