Tag Archives: Lamborghini

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Lamborghini Celebrates a Decade of Polo Storico with the Oldest Bull in Existence

Automobili Lamborghini returned to Auto e Moto d’Epoca for the third consecutive year, but this time, the House of the Raging Bull isn’t just showing cars—it’s celebrating history itself. Inside BolognaFiere’s Hall 29, amid the hum of classic engines and the scent of vintage leather, Lamborghini marks the tenth anniversary of its heritage division, Polo Storico, with a display that feels less like an exhibition and more like a pilgrimage to the brand’s origins.

Front and center stands the oldest Lamborghini ever built: the 350 GT, chassis no. 2—the very first production car to wear the Sant’Agata nameplate. For enthusiasts, it’s more than a museum piece; it’s the blueprint for everything Lamborghini would become. Presented in 1964 at the Geneva Motor Show, this sleek grand tourer signaled Ferruccio Lamborghini’s audacious challenge to Ferrari’s dominance and established the company’s grand-touring DNA.

This particular 350 GT, currently undergoing authenticity certification by Polo Storico, carries even more mystique. Under its long aluminum hood lies a 3.5-liter V12, conceived by the legendary Giotto Bizzarrini and refined for the road by Paolo Stanzani. The bodywork, crafted by Carrozzeria Touring using the firm’s signature Superleggera construction method, remains a masterclass in Italian design minimalism—elegant, restrained, and purposeful. But perhaps the most fascinating detail isn’t mechanical at all: the car wears a prototype Lamborghini badge, rendered in white and black rather than the now-iconic gold-on-black bull motif. It’s a glimpse into Ferruccio’s earliest design ambitions before the brand found its final identity.

Alongside the car sits a treasure from the archives: a full-scale 1:1 interior study of the 350 GT, dated 1963—the oldest surviving Lamborghini technical drawing. The massive plan, yellowed with age, stands as a symbol of Polo Storico’s dedication to preserving the fine details of Lamborghini’s evolution, from its earliest lines on paper to the roaring V12s that followed.

Giuliano Cassataro, Lamborghini’s Head of After Sales, calls the exhibit the perfect closing chapter for a year-long celebration of Polo Storico’s tenth anniversary. “We couldn’t tell our story better than by showcasing the car with which it all began—the 350 GT,” Cassataro says. “At the same time, our presence in Bologna allows us to present our future activities, which will see the timeless Miura at the center of new initiatives dedicated to our clients and collectors.”

And the future of heritage looks bright. Lamborghini used the occasion to announce a major new event planned for 2026—the Lamborghini Polo Storico Tour, marking the 60th anniversary of the Miura, the car that birthed the term “supercar.” The tour promises to gather collectors and owners in celebration of the model that redefined automotive passion in the late 1960s.

Auto e Moto d’Epoca, now held in Bologna after years in Padua, remains Europe’s premier showcase for automotive nostalgia—a place where enthusiasts come to trade stories, parts, and dreams. For Lamborghini, though, it’s a statement: history isn’t something to admire from a distance; it’s something to preserve, celebrate, and keep alive.

As visitors wander through Hall 29’s Motor Valley section, they’re greeted not by marketing gloss or modern hypercar theatrics, but by a simple, powerful truth: before the Countach, before the Aventador, before the Revuelto, there was the 350 GT. And fifty-nine years later, its heartbeat still echoes through every Lamborghini that follows.

Source: Lamborghini

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Lamborghini at 20 in China: The Bull Charges into the Electric Era

There are parties, and then there are Lamborghini parties. When the raging bull turns 20 in China, you don’t just get a cake and candles — you get 100 Lamborghinis rumbling through downtown Shanghai, neon lights bouncing off carbon fibre and V12 exhaust notes echoing between skyscrapers. Welcome to Lamborghini Day Shanghai, a celebration of two decades of Italian thunder in the Middle Kingdom.

This wasn’t nostalgia. This was a victory lap — and a launchpad.

20 Years of Italian Firepower

It’s hard to believe Lamborghini only set up shop in China in 2005. Back then, the idea of a hybrid supercar was laughable, and “electrification” sounded like an optional death sentence for petrolheads. Fast forward two decades, and Sant’Agata’s finest is not only alive but electrified — in the most Lamborghini way possible.

“From opening our first dealership to offering today a fully hybridized lineup, our journey in this dynamic market has been remarkable,” said CEO Stephan Winkelmann, immaculately tailored as ever, speaking like a man who has petrol in his veins and carbon in his blood.

And that lineup? It’s a three-headed hybrid monster: the Revuelto, Temerario, and Urus SE — each redefining what it means to go green Lambo-style.

Meet the Electrified Bulls

First up, the Revuelto. Lamborghini’s first-ever High-Performance Electrified Vehicle (HPEV) and the spiritual heir to the Aventador, it pairs a screaming naturally aspirated V12 with three electric motors. The result? 1,015 CV of pure lunacy, aerodynamics sharper than a sushi knife, and acceleration that feels like time itself collapsing.

Then there’s the Temerario, the new poster child for V8 fury. A fresh-from-scratch engine, capable of a spine-tingling 10,000 rpm. Only the Italians could make hybridization sound like an opera. It’s the car that says: yes, the V12 has history, but the V8’s here to make headlines.

And rounding out the trio is the Urus SE, Lamborghini’s PHEV Super SUV. 800 CV, sharper styling, smarter tech, and a chassis that somehow balances brutality with boulevard elegance. It’s not just the family-friendly Lambo anymore — it’s the one you drive to the track and the opera.

Shanghai: The Stage for the Bull

The festivities kicked off with a rolling spectacle through the streets of Shanghai — Aventadors, Huracáns, and Uruses (Urusi?) lighting up the night like mobile fireworks. Locals stopped, stared, and filmed as the unmistakable roar of Italian horsepower echoed past the Bund and under the neon haze.

At the event venue, guests were greeted by a symphony of carbon, paint, and Italian flair. The walls told Lamborghini’s 20-year Chinese story — from the first dealership to the introduction of the Super Trofeo racing series. But the real showstopper waited under the spotlights.

The One and Only: Revuelto Ad Personam 20th Anniversary

There it was: the Revuelto Ad Personam 20th Anniversary Edition — a one-off masterpiece dipped in Giallo Inti, one of China’s favorite Lamborghini colors, symbolizing prosperity, energy, and power. A bold black triple-stripe livery sliced through the yellow, while a “20th Anniversary” badge shouted heritage louder than any press release ever could.

Inside, it’s pure bespoke theatre — Giallo Taurus stitching, an exclusive “L” monogram interior motif, and craftsmanship so precise it borders on art. It’s not a car; it’s a rolling declaration of what happens when Italy meets ambition.

Heritage Meets the Future

Alongside the new blood sat the icons: Miura, Jalpa, Diablo, Countach, and a Huracán Super Trofeo EVO2 — the past, present, and future of speed lined up like a museum of madness.

Inside, guests explored Lamborghini’s Centro Stile, celebrating 20 years of design brilliance. The Ad Personam area showcased how deep the personalization rabbit hole goes — paint, materials, and finishes limited only by imagination (and maybe your bank account).

Add in Pirelli, Technics, Lavazza, and LEGO as lifestyle partners — coffee, sound, rubber, and play — and you had a night that was equal parts performance and panache.

Lights, Fashion, and the Sound of Power

As the night unfolded, a fashion show turned supercars into catwalk models. Chinese designers presented looks inspired by Lamborghini show cars, merging haute couture with horsepower. A final light show — synchronized with revving engines — brought the party to a blazing crescendo. Shanghai, the “magic city,” never looked so alive.

Outside, 100 Lamborghinis formed a giant illuminated “20” against the skyline. It wasn’t subtle. But then again, Lamborghini never is.

The Future Is Loud, Bright, and Electrified

Lamborghini’s 20th year in China wasn’t about looking back — it was about flooring it into the future. The brand’s entire lineup is now hybrid, but make no mistake: this is still a company that worships sound, speed, and emotion.

As Winkelmann said, “We are not merely reflecting on history; we are accelerating forward.”

And judging by the roar echoing through Shanghai that night, Lamborghini’s next 20 years in China — and beyond — will be anything but quiet.

Source: Lamborghini

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Lamborghini’s Power Play: When the Bull Goes Solar

By the time most of us remember to switch off a light, Lamborghini has already shaved another tonne off its carbon footprint. On World Energy Day—a date when the rest of the world politely nods at the idea of sustainability—Sant’Agata’s raging bull just dropped another megawatt-sized statement.

Automobili Lamborghini has completed the expansion of its massive photovoltaic plant, transforming yet more of its iconic Bologna facility into a gleaming sea of solar panels. The result? Even more self-generated, guilt-free electricity to power the creation of some of the most gloriously unnecessary (and therefore, entirely essential) machines on the planet.

But this isn’t some fresh PR stunt cooked up for a sustainability brochure. Lamborghini’s flirtation with renewable energy actually started back in 2010, when the factory first sprouted panels across its rooftops like high-tech armor plating. Back then, it was already a regional powerhouse, generating over two million kilowatt-hours a year—enough to keep the espresso machines humming from here to Modena—and cutting 800 tonnes of CO₂ emissions annually.

Fast-forward to today, and the bull’s gone fully bullish on decarbonisation. This year marks a decade since Lamborghini’s Sant’Agata Bolognese site became carbon neutral—a title it earned voluntarily in 2015, long before sustainability was fashionable in supercar land. In doing so, it became the first Audi Group facility (and the first in the world) to snag carbon-neutral certification from DNV. And here’s the kicker: despite doubling its production area since then, Lamborghini has managed to stay carbon neutral. No small feat when your daily output includes V10s and V12s that howl like volcanic gods.

The latest expansion adds over 4,000 new photovoltaic panels sprawling across 12,000 square metres of warehouse roof—an array capable of pumping out an extra 2.89 million kilowatt-hours a year. That’s enough to trim another 1,200 tonnes of CO₂ off Lamborghini’s annual tally. In total, the system now packs 2.5 megawatts of sun-soaked muscle.

“The Manifattura Lamborghini is a laboratory of innovation,” says Ranieri Niccoli, the company’s Chief Manufacturing Officer. “Operational excellence and environmental responsibility can go hand in hand.” And in fairness, he’s right. The factory that builds the Huracán and Revuelto isn’t just a shrine to carbon fibre and precision assembly—it’s a working prototype of how heavy industry can clean up its act without losing its edge.

There’s a poetic symmetry here. The brand that once symbolised unfiltered excess is now pioneering the green revolution in Italy’s Motor Valley. Yet, make no mistake—Lamborghini’s newfound eco-consciousness hasn’t dulled its fangs. The V12 still lives on, now aided by electrification, while the factory behind it quietly hums to the tune of the sun.

So yes, the next time you hear a Lamborghini thunder past, just remember: somewhere in Sant’Agata, thousands of solar panels are smiling. The bull is still raging—but now, it’s doing it responsibly.

Source: Lamborghini