Tag Archives: Lamborghini

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Lamborghini Day Japan 2025: When Tokyo Turned Bullish

Tokyo doesn’t just sparkle—it roars. And for one unforgettable night, it roared in Lamborghini V12s, carbon fiber, and electric torque. For Lamborghini Day Japan 2025, the Italian marque transformed Ariake Urban Sports Park—originally built for the Tokyo 2020 Olympics—into a symphony of passion, performance, and avant-garde design.

More than 500 owners, media, and fans from across Japan and the Asia-Pacific region converged to celebrate not just the brand’s history, but its electrified future.

The Parade of Bulls

The day began with an awe-inspiring parade of over 100 Lamborghinis, snaking from Umi-no-Mori Park along Tokyo’s waterfront through the cultural heart of the city. Aventadors, Huracáns, and Uruses rolled past the Kabuki-za Theater, cruised through Ginza’s neon corridors, and thundered across the Rainbow Bridge—a visual feast that made even Tokyo’s skyline feel like a mere backdrop.

By the time the convoy reached Ariake Urban Sports Park, the stage was set for something bigger than horsepower—a showcase of Lamborghini’s evolution in the age of hybrid performance.

A Night of Premieres: The Fenomeno and the Revuelto Ad Personam

At the center of the spectacle stood two showstoppers: the Fenomeno, Lamborghini’s most powerful V12 “Few-Off” model ever built, and the Revuelto Ad Personam, a bespoke creation symbolizing the art of personalization.

The Fenomeno is a mechanical manifesto: just 29 units, each a rolling sculpture of Italian craftsmanship and technical insanity. Its heart is a naturally aspirated 6.5-liter V12 delivering 835 CV, supplemented by three electric motors adding another 245 CV for a total of 1,080 CV. The result? 0–100 km/h in 2.4 seconds, top speed north of 350 km/h, and braking courtesy of CCM-R Plus carbon-ceramic rotors inspired by motorsport-grade systems.

A new 6D sensor suite gives the car predictive handling control, while the carbon-fiber monocoque and active aerodynamics fuse brute force with intelligence. If the Reventón was the jet fighter on wheels, the Fenomeno is the starship.

Beside it stood the Revuelto Ad Personam, Lamborghini’s hybrid halo car taken to a new level of artistry. Its bi-color gradient exterior fades from Bianco Asopo white to Rosso Khonsu red—a world-first longitudinal fading paint effect inspired by Japanese symbolism. White stands for timeless elegance; red for passion and performance. Together, they mirror both Japan’s national colors and Lamborghini’s dual nature: past and future, art and aggression.

Inside, the Revuelto mirrors that duality with a cabin split in two—white on the passenger side, red on the driver’s—divided by a central tunnel that acts like an emotional axis. Even the start-stop flap carries the same fade, and the embroidery flips the color scheme, a masterstroke in design symmetry.

Heritage Meets Tomorrow

Around the park, Lamborghini assembled a living timeline of its legends: Reventón, Centenario, Sián, and Countach LPI 800-4. Each a stepping stone to the Fenomeno—each a reminder that Sant’Agata doesn’t evolve, it detonates forward.

A separate display featured the Urus SE, Huracán Sterrato, and the original LM002, forming a rugged family tree of Lamborghini’s off-road rebellion. The Temerario, the brand’s new mid-engine hybrid supercar, was presented via an Apple Vision Pro immersive experience—a glimpse into Lamborghini’s next digital frontier.

As Francesco Scardaoni, Regional Director for Asia Pacific, put it:

“Japan stands as Lamborghini’s leading market in Asia Pacific and our third-largest worldwide. The debut of the Fenomeno and Revuelto Ad Personam here is a testament to that bond—where creativity, technology, and emotion converge.”

Design, Culture, and Sustainability

Under the watchful eye of Design Director Mitja Borkert, Lamborghini’s Centro Stile recreated its design process on-site, including a live sketch of the Fenomeno. In another corner, the Polo Storico exhibit honored ten years of preserving Lamborghini’s heritage, headlined by the jaw-dropping Miura SVR, a racing reimagining of the world’s first supercar.

And in true Italian fashion, the night blended speed with lifestyle: Lavazza espresso flowed beside Champagne Carbon, and Roger Dubuis timepieces glittered beside the Huracán Super Trofeo EVO2, the brand’s racing alter ego.

The choice of venue wasn’t accidental. Ariake Urban Sports Park—built on sustainable, modular architecture—echoes Lamborghini’s Direzione Cor Tauri vision: a roadmap toward full hybridization and carbon-neutral production.

For Stephan Winkelmann, Lamborghini’s charismatic CEO, it was the perfect setting:

“Tokyo is a city where heritage and innovation coexist perfectly—just like Lamborghini. Celebrating here feels like celebrating the essence of our brand.”

Lamborghini Day Japan 2025 wasn’t just a car event—it was performance theater, staged with the precision of a samurai blade and the heart of a raging bull.

With the Fenomeno’s record-shattering specs and the Revuelto Ad Personam’s emotional craftsmanship, Lamborghini has made one thing clear: in the electrified era, passion is still measured in decibels, revs, and goosebumps.

Tokyo didn’t just light up—it burned bright in Lamborghini yellow.

Source: Lamborghini

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Lamborghini’s SHEdrives a Lambo: Power, Passion, and Palm Springs

Palm Springs isn’t short on sunshine, style, or supercars, but for four days this October, it played host to a particularly radiant sight: more than 30 Lamborghini owners—all women—gathered for the third edition of SHEdrives a Lambo, an experience that blends performance, luxury, and community with unmistakable Italian flair.

Hosted by Automobili Lamborghini Americas, the event was designed exclusively for female owners, offering an immersive program that celebrates both the cars and the women who drive them. “SHEdrives a Lambo is our way of celebrating the fearless and passionate women who drive Lamborghini,” said Andrea Baldi, CEO of Automobili Lamborghini Americas. “They are a powerful reminder that Lamborghini is for those who dare to express their individuality beyond stereotypes.”

The long weekend unfolded at the Parker Palm Springs, a retro-modern icon nestled amid the desert’s palm-lined serenity. Against a backdrop of the San Jacinto Mountains and the Coachella Valley, participants explored sinuous canyon roads that tested both nerve and precision before heading to The Thermal Club, where they pushed their Lamborghinis to the edge of their performance envelopes on track.

Between adrenaline surges came quieter moments: poolside relaxation, alfresco dinners under the stars, and shared stories among women whose connection to the brand runs as deep as the V12 rumble echoing through the desert.

Naturally, the machinery didn’t disappoint. Leading the charge was Lamborghini’s latest halo car, the Revuelto, a 1,001-horsepower hybrid HPEV (High-Performance Electrified Vehicle) pairing a 6.5-liter V12 with three electric motors—good for a top speed north of 217 mph. The Urus SE, the brand’s new plug-in hybrid Super SUV, brought its 789-hp twin-turbo V8 to the mix, alongside the Huracán trio: the rally-inspired Sterrato, the track-sculpted STO, and the perfectly balanced Tecnica.

Each car offered a different expression of Lamborghini’s design and engineering DNA, but together they underscored the same message: performance is personal, and passion knows no gender.

The SHEdrives concept originated in 2023 with a Connecticut debut, expanded to Arizona in 2024, and now, with Palm Springs wrapped, it’s going global. The next stop: Europe, December 2025. For Lamborghini, it’s not just about showcasing cars—it’s about building a community of drivers who embody the brand’s mantra: For those who dare.

And if this weekend was any indication, the future of that community shines just as brightly as the desert sun.

Source: Lamborghini

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Lamborghini Celebrates a Decade of Polo Storico with the Oldest Bull in Existence

Automobili Lamborghini returned to Auto e Moto d’Epoca for the third consecutive year, but this time, the House of the Raging Bull isn’t just showing cars—it’s celebrating history itself. Inside BolognaFiere’s Hall 29, amid the hum of classic engines and the scent of vintage leather, Lamborghini marks the tenth anniversary of its heritage division, Polo Storico, with a display that feels less like an exhibition and more like a pilgrimage to the brand’s origins.

Front and center stands the oldest Lamborghini ever built: the 350 GT, chassis no. 2—the very first production car to wear the Sant’Agata nameplate. For enthusiasts, it’s more than a museum piece; it’s the blueprint for everything Lamborghini would become. Presented in 1964 at the Geneva Motor Show, this sleek grand tourer signaled Ferruccio Lamborghini’s audacious challenge to Ferrari’s dominance and established the company’s grand-touring DNA.

This particular 350 GT, currently undergoing authenticity certification by Polo Storico, carries even more mystique. Under its long aluminum hood lies a 3.5-liter V12, conceived by the legendary Giotto Bizzarrini and refined for the road by Paolo Stanzani. The bodywork, crafted by Carrozzeria Touring using the firm’s signature Superleggera construction method, remains a masterclass in Italian design minimalism—elegant, restrained, and purposeful. But perhaps the most fascinating detail isn’t mechanical at all: the car wears a prototype Lamborghini badge, rendered in white and black rather than the now-iconic gold-on-black bull motif. It’s a glimpse into Ferruccio’s earliest design ambitions before the brand found its final identity.

Alongside the car sits a treasure from the archives: a full-scale 1:1 interior study of the 350 GT, dated 1963—the oldest surviving Lamborghini technical drawing. The massive plan, yellowed with age, stands as a symbol of Polo Storico’s dedication to preserving the fine details of Lamborghini’s evolution, from its earliest lines on paper to the roaring V12s that followed.

Giuliano Cassataro, Lamborghini’s Head of After Sales, calls the exhibit the perfect closing chapter for a year-long celebration of Polo Storico’s tenth anniversary. “We couldn’t tell our story better than by showcasing the car with which it all began—the 350 GT,” Cassataro says. “At the same time, our presence in Bologna allows us to present our future activities, which will see the timeless Miura at the center of new initiatives dedicated to our clients and collectors.”

And the future of heritage looks bright. Lamborghini used the occasion to announce a major new event planned for 2026—the Lamborghini Polo Storico Tour, marking the 60th anniversary of the Miura, the car that birthed the term “supercar.” The tour promises to gather collectors and owners in celebration of the model that redefined automotive passion in the late 1960s.

Auto e Moto d’Epoca, now held in Bologna after years in Padua, remains Europe’s premier showcase for automotive nostalgia—a place where enthusiasts come to trade stories, parts, and dreams. For Lamborghini, though, it’s a statement: history isn’t something to admire from a distance; it’s something to preserve, celebrate, and keep alive.

As visitors wander through Hall 29’s Motor Valley section, they’re greeted not by marketing gloss or modern hypercar theatrics, but by a simple, powerful truth: before the Countach, before the Aventador, before the Revuelto, there was the 350 GT. And fifty-nine years later, its heartbeat still echoes through every Lamborghini that follows.

Source: Lamborghini