Tag Archives: Lamborghini

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Lamborghini at 20 in China: The Bull Charges into the Electric Era

There are parties, and then there are Lamborghini parties. When the raging bull turns 20 in China, you don’t just get a cake and candles — you get 100 Lamborghinis rumbling through downtown Shanghai, neon lights bouncing off carbon fibre and V12 exhaust notes echoing between skyscrapers. Welcome to Lamborghini Day Shanghai, a celebration of two decades of Italian thunder in the Middle Kingdom.

This wasn’t nostalgia. This was a victory lap — and a launchpad.

20 Years of Italian Firepower

It’s hard to believe Lamborghini only set up shop in China in 2005. Back then, the idea of a hybrid supercar was laughable, and “electrification” sounded like an optional death sentence for petrolheads. Fast forward two decades, and Sant’Agata’s finest is not only alive but electrified — in the most Lamborghini way possible.

“From opening our first dealership to offering today a fully hybridized lineup, our journey in this dynamic market has been remarkable,” said CEO Stephan Winkelmann, immaculately tailored as ever, speaking like a man who has petrol in his veins and carbon in his blood.

And that lineup? It’s a three-headed hybrid monster: the Revuelto, Temerario, and Urus SE — each redefining what it means to go green Lambo-style.

Meet the Electrified Bulls

First up, the Revuelto. Lamborghini’s first-ever High-Performance Electrified Vehicle (HPEV) and the spiritual heir to the Aventador, it pairs a screaming naturally aspirated V12 with three electric motors. The result? 1,015 CV of pure lunacy, aerodynamics sharper than a sushi knife, and acceleration that feels like time itself collapsing.

Then there’s the Temerario, the new poster child for V8 fury. A fresh-from-scratch engine, capable of a spine-tingling 10,000 rpm. Only the Italians could make hybridization sound like an opera. It’s the car that says: yes, the V12 has history, but the V8’s here to make headlines.

And rounding out the trio is the Urus SE, Lamborghini’s PHEV Super SUV. 800 CV, sharper styling, smarter tech, and a chassis that somehow balances brutality with boulevard elegance. It’s not just the family-friendly Lambo anymore — it’s the one you drive to the track and the opera.

Shanghai: The Stage for the Bull

The festivities kicked off with a rolling spectacle through the streets of Shanghai — Aventadors, Huracáns, and Uruses (Urusi?) lighting up the night like mobile fireworks. Locals stopped, stared, and filmed as the unmistakable roar of Italian horsepower echoed past the Bund and under the neon haze.

At the event venue, guests were greeted by a symphony of carbon, paint, and Italian flair. The walls told Lamborghini’s 20-year Chinese story — from the first dealership to the introduction of the Super Trofeo racing series. But the real showstopper waited under the spotlights.

The One and Only: Revuelto Ad Personam 20th Anniversary

There it was: the Revuelto Ad Personam 20th Anniversary Edition — a one-off masterpiece dipped in Giallo Inti, one of China’s favorite Lamborghini colors, symbolizing prosperity, energy, and power. A bold black triple-stripe livery sliced through the yellow, while a “20th Anniversary” badge shouted heritage louder than any press release ever could.

Inside, it’s pure bespoke theatre — Giallo Taurus stitching, an exclusive “L” monogram interior motif, and craftsmanship so precise it borders on art. It’s not a car; it’s a rolling declaration of what happens when Italy meets ambition.

Heritage Meets the Future

Alongside the new blood sat the icons: Miura, Jalpa, Diablo, Countach, and a Huracán Super Trofeo EVO2 — the past, present, and future of speed lined up like a museum of madness.

Inside, guests explored Lamborghini’s Centro Stile, celebrating 20 years of design brilliance. The Ad Personam area showcased how deep the personalization rabbit hole goes — paint, materials, and finishes limited only by imagination (and maybe your bank account).

Add in Pirelli, Technics, Lavazza, and LEGO as lifestyle partners — coffee, sound, rubber, and play — and you had a night that was equal parts performance and panache.

Lights, Fashion, and the Sound of Power

As the night unfolded, a fashion show turned supercars into catwalk models. Chinese designers presented looks inspired by Lamborghini show cars, merging haute couture with horsepower. A final light show — synchronized with revving engines — brought the party to a blazing crescendo. Shanghai, the “magic city,” never looked so alive.

Outside, 100 Lamborghinis formed a giant illuminated “20” against the skyline. It wasn’t subtle. But then again, Lamborghini never is.

The Future Is Loud, Bright, and Electrified

Lamborghini’s 20th year in China wasn’t about looking back — it was about flooring it into the future. The brand’s entire lineup is now hybrid, but make no mistake: this is still a company that worships sound, speed, and emotion.

As Winkelmann said, “We are not merely reflecting on history; we are accelerating forward.”

And judging by the roar echoing through Shanghai that night, Lamborghini’s next 20 years in China — and beyond — will be anything but quiet.

Source: Lamborghini

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Lamborghini’s Power Play: When the Bull Goes Solar

By the time most of us remember to switch off a light, Lamborghini has already shaved another tonne off its carbon footprint. On World Energy Day—a date when the rest of the world politely nods at the idea of sustainability—Sant’Agata’s raging bull just dropped another megawatt-sized statement.

Automobili Lamborghini has completed the expansion of its massive photovoltaic plant, transforming yet more of its iconic Bologna facility into a gleaming sea of solar panels. The result? Even more self-generated, guilt-free electricity to power the creation of some of the most gloriously unnecessary (and therefore, entirely essential) machines on the planet.

But this isn’t some fresh PR stunt cooked up for a sustainability brochure. Lamborghini’s flirtation with renewable energy actually started back in 2010, when the factory first sprouted panels across its rooftops like high-tech armor plating. Back then, it was already a regional powerhouse, generating over two million kilowatt-hours a year—enough to keep the espresso machines humming from here to Modena—and cutting 800 tonnes of CO₂ emissions annually.

Fast-forward to today, and the bull’s gone fully bullish on decarbonisation. This year marks a decade since Lamborghini’s Sant’Agata Bolognese site became carbon neutral—a title it earned voluntarily in 2015, long before sustainability was fashionable in supercar land. In doing so, it became the first Audi Group facility (and the first in the world) to snag carbon-neutral certification from DNV. And here’s the kicker: despite doubling its production area since then, Lamborghini has managed to stay carbon neutral. No small feat when your daily output includes V10s and V12s that howl like volcanic gods.

The latest expansion adds over 4,000 new photovoltaic panels sprawling across 12,000 square metres of warehouse roof—an array capable of pumping out an extra 2.89 million kilowatt-hours a year. That’s enough to trim another 1,200 tonnes of CO₂ off Lamborghini’s annual tally. In total, the system now packs 2.5 megawatts of sun-soaked muscle.

“The Manifattura Lamborghini is a laboratory of innovation,” says Ranieri Niccoli, the company’s Chief Manufacturing Officer. “Operational excellence and environmental responsibility can go hand in hand.” And in fairness, he’s right. The factory that builds the Huracán and Revuelto isn’t just a shrine to carbon fibre and precision assembly—it’s a working prototype of how heavy industry can clean up its act without losing its edge.

There’s a poetic symmetry here. The brand that once symbolised unfiltered excess is now pioneering the green revolution in Italy’s Motor Valley. Yet, make no mistake—Lamborghini’s newfound eco-consciousness hasn’t dulled its fangs. The V12 still lives on, now aided by electrification, while the factory behind it quietly hums to the tune of the sun.

So yes, the next time you hear a Lamborghini thunder past, just remember: somewhere in Sant’Agata, thousands of solar panels are smiling. The bull is still raging—but now, it’s doing it responsibly.

Source: Lamborghini

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Lamborghini and Orlebar Brown: When V12 Meets Vitamin D

Picture this: you’ve just pulled up to a beach club in Miami, the sea’s shimmering like liquid chrome, and your Revuelto’s hybrid heart is cooling with a mechanical purr that could double as a lounge track. You step out — silk shirt open, sun in your hair — and every thread you’re wearing screams Lamborghini.

Welcome to the latest chapter of Automobili Lamborghini’s ongoing love affair with Orlebar Brown — a collection that takes Sant’Agata’s sharpest lines and Miami’s most outrageous colours and wraps them up in Italian linen, silk, and pure beach swagger.

This isn’t your average “logo on a polo” collab. It’s a Revuelto-meets-Riviera fever dream: the Countach’s space-age geometry reborn as angular jacquard detailing, the visceral pulse of Lamborghini’s first electrified hypercar distilled into vibrant fabrics. Think engineering precision you can wear — tailoring so sharp it could probably slice through carbon fibre.

The palette? Straight from Lamborghini’s paint booth, mixed by a sun-drunk artist. Blu Cepheus, Verde Selvans, and Bianco Okeanus — colours that look like they’ve been dipped in jet fuel and optimism. It’s South Beach excess refined through Italian restraint.

Christian Mastro, Lamborghini’s marketing boss, calls it “bold, sophisticated, and driven by design.” Translation: it’s what you wear when your idea of casual Friday involves a 1,001-horsepower hybrid supercar and a mojito the size of your forearm.

Adam Brown, founder of Orlebar Brown, adds the poetic bit: “It’s about that perfect Miami morning — engine purring, shirt open to the breeze, sun hitting metal and water at the same time.” In other words, this is not swimwear for swimming. It’s for arriving.

The lineup includes silk resort shirts, jacquard towelling sets, and swim shorts loud enough to make a Huracán blush. There are even matching beach bags and towels — because if you’re going to live the Lamborghini lifestyle, you’d better coordinate.

The collection lands in Fall 2025, just in time to remind the rest of the world that Lamborghini doesn’t do subtle — not in its cars, and definitely not in its beachwear.

So go on, slip into your Verde Selvans shorts, drop the roof, and let the world know: you’re not just taking the Countach to the coast — you’re taking the coast to the Countach.

Source: Lamborghini