Car manufacturers are preparing for a new era of fully electric vehicles, and in order to fit into the new world, some have decided to change their logos. After KIA, Porsche, Citroen, Aston Martin changed their logos, Lamborghini decided to do the same by presenting a new design of its logo.
With the new logo, Lamborghini wants to create a more modern feel that evokes ideas of sustainability and innovation. Given the fact that all Lamborghini models will be hybrids after the end of Huracan production, now is the ideal time to make changes. The font is slightly expanded, black and white remain the primary colors, and yellow and gold serve to emphasize the shades. Also, for the first time, the well-known Lamborghini bull will exist independently of the shield on digital platforms. “The new logo is redefined by a broader Lamborghini typeface than its predecessor and by colors that are minimal yet bold,” said the company.
If you’ve ever wondered why Lamborghini chose the bull as its trademark, power wasn’t the reason for the decision. The founder of the company Ferruccio Lamborghini was born under the zodiac sign Taurus (Bull), so the choice was precisely this animal. The original design of the bull and shield contained a red background and a black and white bull. This logo was redesigned in 1972, when gold and black colors were adopted, however, in 1974, a monochromatic corporate identity was adopted, which was maintained for 24 years, that is, until 1998.
The first Lamborghini model to wear the redesigned logo will be the Huracan STJ, which will soon be premiered, but also the last pure gasoline car from this manufacturer.
Source: Lamborghini
