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Lamborghini gives up on new SUVs

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Lamborghini has only one SUV in its fleet, the Urus, and the latest information suggests that it will remain so in the future. However, some rumors say that this is just a trick and that the Italian brand could soon introduce one or two new SUV models, considering their growing demand.

Chief Marketing & Sales Officer Federico Foschini said that SUV models are not the focus of the company, but the super sports cars they are known for. He believes that any new SUV, smaller or larger, would not be in line with the brand’s philosophy: “We would rather leave the production of such SUVs to one of the other companies that are under the umbrella of Volkswagen.”

Lamborghini currently has several outstanding super cars in its offer, such as the Revuelto, which is powered by a naturally aspirated 6.5-liter V12 engine in combination with three electric motors for a total of 1,015 horsepower. Also, the Italian brand announced the arrival of the Lanzador for 2029, as a GT with high ground clearance, inspired by the Sesto Elemento, Murcialago and Countach LPI 800-4. It will be equipped with the new Lamborghini Dinamica Veicolo Integrata (LDVi) driving dynamics control system, and new technology that, thanks to sensors, adapts the car’s dynamics to the driver through a sophisticated algorithm. When it comes to the powertrain, the Lanzador will have two electric motors and AWD.

Source: Lamborghini

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Lamborghini gives up on new SUVs
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Lamborghini achieved revenue of €3.09 billion

The year 2024 was very successful for Lamborghini and the company made a profit of 3.09 billion euros (16.2 percent). It was the first time that the Italian brand achieved revenue of more than three billion, with 10,687 cars sold (+5.7 percent).

“Evolving the entire product range while continuing to grow: this is how we can summarize another record year for Automobili Lamborghini. Despite the difficulties in the automotive market and the highly competitive climate, in 2024 we recorded growth in all three macro regions (Americas, EMEA and APAC), confirming the global strength of the brand. These results highlight the strengths of our extraordinary team and fill us with confidence and determination as we embrace the next challenges in the sector, continuing to combine performance, exclusivity and innovation,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini.

Lamborghini achieved its record revenue after renewing the entire range of hybrids. More than half of Lamborghini’s sales last year, 5,662, were actually Urus. The company sold 3,609 Huracans, as well as 1,406 Revuelto supercars. Ten Aventadors were also sold, while Lamborghini increased production of its hybrid replacement. Operating income was €835 million (+15.5 percent compared to 2023).

The company continued to grow from both a financial and a business perspective in 2024, confirming similar levels of profitability recorded by the leading global luxury brands. In this challenging context, our goal remains that of achieving sustainable growth from both a financial and environmental point of view, creating value for all our stakeholders,” said Paolo Poma, Managing Director and CFO of Automobili Lamborghini.

Currently, Lamborghini is developing its first all-electric car, the Lanzador, as a GT with high ground clearance. This model will debut in 2029, and it is expected to, in addition to the existing offer, further increase the sales and profits of the company.

Source: Lamborghini

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Lamborghini Lanzador is coming in 2029

In August 2023, Lamborghini announced the arrival of its first all-electric car, the Lanzador, as a GT with high ground clearance. The plan was for the car to debut by 2028, but the latest information suggests that this will not happen before 2029.

The decline in demand for electric cars has forced most manufacturers to postpone the transition to fully electric cars, so it can be said that the same reason was in this case. Lamborghini CEO Stephan Winkelmann said that the company is enthusiastic about the possibilities of the new hybrid model Revuelto, but that the Lanzador will not arrive on the market as planned, but a year later. He also added that synthetic fuels could be the future.

The design of the Lamborghini Lanzador is inspired by the Sesto Elemento, Murcialago and Countach LPI 800-4. The front part shows that it is undoubtedly a Lamborghini, while the side and three-quarters of the rear resemble an off-road vehicle. On the other hand, it cannot be confused with the current Lamborghini Urus. It is equipped with active suspension and active aerodynamics.

The interior of the car is covered with materials mainly produced in Italy. The thread is made from recycled plastic, while the seat foam and some other parts are made from recycled 3D printed plastic. The carbon fiber used in the interior also contains recycled elements like recycled PET, and even the water used to dye the leather is taken from olive oil plants.

When it comes to the powertrain, the Lanzador will have two electric motors and AWD. It will be equipped with the new Lamborghini Dinamica Veicolo Integrata (LDVi) driving dynamics control system, and new technology that, thanks to sensors, adapts the car’s dynamics to the driver through a sophisticated algorithm.

Source: Lamborghini

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Lamborghini Lanzador is coming in 2029