Tag Archives: Porsche

Porsche’s Next SUV Is All Gas—Here’s What We Know

Porsche may have bid farewell to the original Macan in Europe, but the brand isn’t quite done with internal combustion just yet. In a notable shift from its recent EV-forward strategy, the German automaker has confirmed that a brand-new gasoline-powered SUV is in the works, with a launch targeted for 2028.

A Forced Farewell to the First-Gen Macan

The discontinuation of the original Macan in Europe wasn’t a voluntary move. Stricter EU regulations—specifically the second phase of the General Safety Regulation (GSR2) that took effect in July 2024—meant the aging crossover no longer met compliance standards. Despite its enduring popularity, especially in Europe, Porsche was compelled to end sales across the continent. For now, the original Macan continues to be available in other global markets, but its production run is set to conclude in 2026.

The Macan name, however, isn’t going away entirely. It will live on exclusively as an electric model, with Porsche positioning the next-generation Macan EV as a cornerstone of its emissions-free future.

A New Player in the Same Segment

During the H1 2025 earnings call, Porsche CEO Oliver Blume confirmed that a new combustion-engine SUV will arrive by 2028. The yet-unnamed model will be sized similarly to the Macan but offer a distinct identity, both from the original Macan and the upcoming electric version.

Blume described the upcoming vehicle as a “very, very typical Porsche for this segment,” hinting at a driving character and design DNA that aligns closely with brand expectations, despite shifting market conditions. Importantly, this vehicle won’t just be a holdover for ICE fans—it’s being developed with urgency. Porsche is expediting development timelines in a bid to bring it to market quickly.

Platform Sharing with Audi: A Logical Shortcut

Although no technical specs have been confirmed, it’s widely expected that the new SUV will ride on the Volkswagen Group’s Premium Platform Combustion (PPC)—the same architecture underpinning the latest Audi Q5. This strategic alignment would echo Porsche’s earlier playbook; after all, the outgoing Macan shares its MLB platform with the previous-generation Q5.

The PPC architecture supports a range of powertrains, including four-cylinder gasoline engines, plug-in hybrids, and a potent V6 mild-hybrid found in the SQ5. While it’s uncertain if Porsche will mirror the Audi lineup directly, a diesel variant is almost certainly off the table. Porsche exited the diesel segment in 2018 in the wake of the Dieselgate scandal and has shown no signs of reversing that decision.

EV Reality Check

What makes this new ICE crossover especially interesting is the context in which it’s being developed. Initially, Porsche had no plans to offer a new combustion SUV. The electric Macan was expected to fill the void, anchoring the brand’s electric SUV portfolio alongside the Taycan and the upcoming electric Cayenne.

But EV adoption has been slower than Porsche projected. Consumer hesitation, infrastructure limitations, and rising development costs have all contributed to a recalibration of Zuffenhausen’s strategy. The company is now allocating part of its “significant additional expenditures” to gasoline and hybrid development—an admission that the EV-only play may have been premature.

What Comes Next?

While design details are still under wraps, Blume promised a “characteristic Porsche profile” for the new SUV. Its name remains a mystery, but one thing is certain: it won’t wear the Macan badge. That moniker is being reserved for Porsche’s electric SUV moving forward.

With a release date penciled in for 2028 and early development just now underway, we can expect to see camouflaged prototypes hitting the road in the coming year or two. Until then, enthusiasts can take comfort in knowing that Porsche’s combustion legacy isn’t over—it’s simply evolving.

Source: Porsche

The Untold Story of Reinhard Schmidt’s Prototype Porsche

On a blustery day along the Dutch North Sea coast, where the gray skies lean heavy over narrow canals and wind howls through the historic town of Hoorn, a flash of Porcelain White brings time to a standstill. It’s not just any classic Porsche making its way down the Korenmarkt. It’s a car with a story so rare, so eccentric, that not even its current owner, Henk Spin, suspected its true identity when he bought it as a humble restoration project more than a decade ago.

Now, ten years and more than 3,000 painstaking hours later, Spin’s 1958 Porsche 356 A Coupé has been brought back to life — and not just restored, but resurrected in its exact original form. Except this wasn’t just any factory 356. This was a factory one-off, commissioned by a mysterious engineer with a fondness for experimentation and a direct line to Porsche: Reinhard Schmidt.

From Rust to Revelation

“When the car arrived from Arizona, it was in worse shape than I had imagined,” recalls Spin, a 65-year-old retired aviation industry manager with a passion for rallying and mechanical precision. “It needed everything — bodywork, mechanicals, electronics, upholstery. But something about it didn’t add up.”

Curiosity turned to obsession. In 2008, Spin made a pilgrimage to Porsche’s archives in Stuttgart, where a cryptic shorthand note on the original Reutter body documents would crack the case: “Reinhard Schmidt, Hannover.”

That name set the wheels of history in motion. Porsche archivists confirmed the discovery: Spin had stumbled upon one of just eight “Schmidt cars”, vehicles built at the factory in the 1950s and ’60s to the specifications of Schmidt — an ATE engineer with ties to both Volkswagen and Porsche. A man who didn’t just push boundaries, but politely asked Porsche to build him a prototype and signed the check.

What Makes a Schmidt Car?

This wasn’t just a Porsche with fancy trim. It was a testbed for innovation. The chassis number 102324 carried with it a laundry list of bespoke modifications that no standard model could dream of. Chief among them: a wireless in-car telephone system, a feat so advanced it warranted coverage in the August 1958 issue of Christophorus magazine. At the time, the system cost nearly half the price of the car itself.

But that was just the start. The dashboard bristled with special instrumentation: a Junghans clock from the 356 Carrera GT rally car, a Carrera speedometer, an electric wiper pump, and toggle switches where push-buttons would normally reside. Schmidt even specified reverse lights, trunk lighting, a rally spotlight, and a toolbox hidden beneath the passenger seat.

Outside, the Porcelain White paintwork gleams against a rare Acella Red interior, with white Nappa leather seats, red window trim, and beige knobs and steering wheel. It’s not a colorway — it’s a statement.

The Restoration Journey

The road back to originality wasn’t smooth. With body panels sourced from Porsche Classic and rare period-correct components hunted down from collectors, Spin worked like a historian with a toolbox. He relied on experts across Europe to restore everything from the engine to the smallest electrical fittings. He even recreated the distinctive 50-centimeter antenna for the Lorenz telephone system.

“It took nearly four years just to gather the body components,” Spin says. “After that, it was like assembling a jigsaw puzzle without the picture on the box.”

His workshop, nestled on the edge of town, is a shrine to Porsche: tools painted in classic Porsche red, walls lined with vintage racing posters, and nearly every issue of Christophorus ever printed. In front of the garage, a Macan and Cayman S keep the 356 company, while a 1972 911 T awaits its turn under Spin’s watchful eye.

The Legacy of Versuchswagen 145

Emblazoned with yellow plates marked “Versuchswagen 145” — Test Car 145 — the finished 356 isn’t just a car, it’s a rolling prototype from Porsche’s forgotten past. Many of its unique features predated their appearance in series production by years, making Schmidt’s vision almost clairvoyant.

“Schmidt’s cars were vehicles from the future,” Spin reflects. “And this one, in particular, was the blueprint for ideas that only became mainstream later.”

Now fully restored, the 356 A Coupé draws admiration everywhere it goes. Yet only a handful of enthusiasts, like Spin, understand just how special it really is.

A Reward Beyond Numbers

To some, restoring a one-off 1950s prototype for a decade might seem like an irrational indulgence. But for Spin, it’s something far deeper. “The joy of experiencing technical perfection — that’s not such a bad way to chase happiness,” he says, echoing the same sentiment expressed in that 1958 Christophorus article.

And perhaps that’s what makes this car so significant. It’s not just a machine. It’s a memory, a mystery solved, and a piece of Porsche history — rescued, revived, and returned to the road by one man’s passion and patience.

Source: Porsche

Porsche Navigates Turbulent Terrain in H1 2025, Eyes Resilience and Long-Term Growth

In the face of economic headwinds and shifting global dynamics, Porsche AG has reported a significant decline in financial performance for the first half of 2025, yet remains steadfast in its strategic recalibration for a more resilient future.

The Stuttgart-based sports car icon posted group sales revenue of €18.16 billion, down from €19.46 billion in the same period last year. Group operating profit fell sharply to €1.01 billion, a stark contrast to the €3.06 billion recorded in H1 2024. This translated to a group operating return on sales of just 5.5%, down from a robust 15.7% year-on-year.

A New Era of Challenges

“We continue to face significant challenges around the world,” said Oliver Blume, Chairman of the Executive Board of Porsche AG. “And this is not a storm that will pass.” Blume cited unexpected global shifts and the need to reevaluate past strategic decisions as drivers behind the company’s ongoing transformation.

According to Blume, three key pressure points have reshaped Porsche’s current business landscape: a sharp decline in premium and luxury car demand in China, US import tariffs that have squeezed margins, and a slower-than-expected global transition to electric mobility. These dynamics have affected not only Porsche’s balance sheet but also its operational approach.

Strategic Recalibration Underway

In response, Porsche has initiated sweeping measures to streamline operations and bolster future profitability. In the first half of 2025 alone, the company incurred special expenses of €200 million related to organizational realignment, and €500 million for battery development and production. Additionally, €400 million was absorbed in customer price protection amid new US import tariffs.

Dr. Jochen Breckner, Executive Board Member for Finance and IT, emphasized the goal: “The aim of our strategic realignment is to strengthen our profitability and resilience.” Talks with employee representatives on a second wave of cost-efficiency measures are set to begin in the second half of the year.

Deliveries and Electrification Progress

Despite economic challenges, Porsche delivered 146,391 vehicles worldwide in the first half of 2025. Electrified models made up 36.1% of total deliveries, with 23.5% fully electric and 12.6% plug-in hybrids. Europe led the charge with an electrification rate of 57%, surpassing the company’s IPO-era targets.

The Macan remained Porsche’s best-selling model, with 45,137 units delivered. The brand also set new delivery records in North America and emerging markets, showing regional resilience amidst global uncertainty.

However, automotive net cashflow fell to €394 million, compared to €1.12 billion last year, with a cashflow margin of 2.4%, down from 6.3%.

Innovation and Recognition

Porsche’s push into advanced battery tech saw a major milestone with its subsidiary, V4Smart GmbH, ramping up its second production line in Nördlingen, Germany. This, alongside the Ellwangen site, forms Europe’s only active high-performance round cell production network.

Meanwhile, the brand continued to shine in quality and motorsport. Porsche ranked first in the U.S. J.D. Power APEAL study for customer satisfaction and secured a double championship victory at the Formula E season finale in London. The company also claimed another class win at Le Mans and a dramatic second place overall with the Porsche 963.

Revised Outlook, Grounded Optimism

Following new EU-U.S. agreements on import tariffs, Porsche has revised its 2025 outlook. While the company expects import duties of 15% starting August 1, it plans countermeasures, including selective price adjustments to absorb the financial impact.

Despite the rocky first half, Porsche maintains its forecast of €37–38 billion in annual group revenue. Profitability expectations range from a 5–7% group return on sales and a 3–5% automotive net cashflow margin, depending on the effectiveness of mitigation strategies and market recovery.

“Our completely revamped product range is very well received by our customers,” Blume added. “We expect that we will begin to see positive economic momentum again from 2026 onwards.”

Source: Porsche