Tag Archives: Sales results

News

Toyota Motor Europe Hits Record Sales in H1 2025, Driven by Electrified Lineup

Toyota Motor Europe (TME) has bucked the trend of a shrinking automotive market in the first half of 2025, posting record-breaking sales of 635,328 vehicles between January and June — a +1% year-on-year increase — while the overall European market declined by -1.54%.

At the heart of TME’s strong performance is its continued momentum in electrification. The company’s electrified vehicle sales (encompassing hybrids, plug-in hybrids, and battery electric vehicles) surged by +6%, now making up 77% of its total sales mix. This figure is even more pronounced in Western Europe, where electrified vehicles represent 80% of TME’s sales.

“Despite various headwinds in the market, we are encouraged that consumer demand remains solid for the Toyota and Lexus range of electrified vehicles. It’s testament to our product power and broad line-up of zero and low-emission vehicles,” said Till Conrad, Executive Vice President of Sales at Toyota Motor Europe.

Toyota: A Stronghold in Passenger Cars and LCVs

Toyota maintained its position as Europe’s second best-selling passenger car brand, with 591,115 units sold, marking a +1% year-on-year growth. Electrified vehicles accounted for 76% of Toyota’s sales, driven by strong demand for its hybrid and plug-in hybrid models.

Top-selling Toyota models included:

  • Yaris Cross – 103,580 units (all hybrids)
  • Yaris – 90,549 units
  • Corolla range – 78,920 units
  • Toyota C-HR – 76,432 units (including new Plug-in Hybrid)
  • Aygo X – 50,083 units
  • RAV4 – 43,558 units

Toyota’s plug-in hybrid sales jumped an impressive +272%, reaching 42,200 units, fueled by the debut of the new Toyota C-HR Plug-in Hybrid. Battery electric vehicle (BEV) sales rose by +46% year-on-year, totaling 27,773 units.

Meanwhile, Toyota Professional, the brand’s light commercial vehicle division, also impressed with 80,448 vehicles sold, a +12% year-on-year increase — a notable success in a competitive and often volatile LCV segment.

Lexus: Gaining Ground in the Premium Segment

Luxury subsidiary Lexus recorded 44,213 vehicle sales in H1 2025, a +7% rise year-on-year, outperforming the broader premium market. Lexus electrified sales grew even faster, up +13%, with an electrification mix of 95% across Europe and 100% in Western Europe.

Key Lexus performers included:

  • Lexus LBX Hybrid – 14,757 units
  • Lexus NX (Hybrid & Plug-in Hybrid) – 13,607 units
  • Lexus UX (Hybrid & BEV) – 4,703 units

With a 2.5% share of the premium market, Lexus continues to strengthen its presence, particularly in urban and compact SUV segments where models like the LBX and NX are resonating with customers seeking upscale electrified mobility.

A Multi-Pathway Strategy for Carbon Neutrality

TME’s results underscore the effectiveness of its multi-pathway strategy — offering a broad spectrum of powertrain technologies including hybrids, plug-in hybrids, battery electric vehicles, and hydrogen fuel cell models. This diversity has allowed Toyota and Lexus to navigate fluctuating regional preferences and infrastructure limitations while staying firmly aligned with their carbon neutrality ambitions.

TME Sales Highlights (Jan–Jun 2025):

  • Total Sales: 635,328 (+1.4%)
  • Total Electrified Sales: 491,197 (+6%)
  • Electrified Mix: 80% (West Europe), 58% (East Europe), 77% (Total)

As the European automotive market wrestles with tightening regulations and a fragmented electrification landscape, Toyota Motor Europe stands out as a brand with both strategic clarity and commercial momentum, well-positioned to lead in the era of low-emission mobility.

Source: Toyota Europe

News

Jaguar Sales Collapse: A Crisis or a Calculated Pause?

Jaguar has made headlines for all the wrong reasons lately. The iconic British marque recently reported a near-total collapse in vehicle sales, with figures showing an almost 100 percent drop compared to the previous year. In April alone, European sales fell by 97.5 percent, followed by a 93.6 percent dip in May. Year-to-date, Jaguar is down 77.8 percent — a catastrophic figure by any industry standard.

At first glance, it’s a damning indictment of a once-revered luxury brand. But to stop at the numbers alone is to miss the broader, more nuanced story.

A Brand in Transition

Jaguar’s plummeting sales come in the wake of a controversial rebranding campaign and a complete overhaul of its visual identity — changes that have not sat well with many in the automotive community, particularly purists and long-time fans of the brand. The backlash has been intense, and for some, the news of Jaguar’s sales decline feels like poetic justice.

But critics may be overlooking a crucial detail: Jaguar planned this.
The company halted production of all vehicles at the end of 2024 — a pause that extended into early 2025 in some markets — as part of a deliberate pivot toward becoming an all-electric manufacturer.

This bold strategic shift means Jaguar currently has no new cars to sell, explaining much of the sales collapse. While the timing and execution of this transition may be up for debate, the drop in deliveries wasn’t entirely unexpected. In fact, it arguably makes more sense to suffer a sales slump during a production hiatus than during the twilight years of a tired model lineup.

Trouble or Temporary Turbulence?

Still, the optics are difficult to ignore. Jaguar’s absence from the market has raised eyebrows, and even industry insiders question whether the brand can regain its footing. Transitioning to EVs is one thing — disappearing from showrooms altogether is another.

Yet, signs of life persist. Despite having no cars to offer, Jaguar saw a 110 percent increase in website traffic during November and December, suggesting consumer curiosity remains. Market research also revealed a 20 percent rise in those who now see Jaguar as a brand “worth paying more for,” while 23 percent more people reported being aware of the brand compared to a year earlier.

These figures hint at a potential image renaissance, at least in the digital space — a crucial battleground for EV-era brands.

What Comes Next?

The true test for Jaguar will come not in web clicks or brand sentiment, but in metal — or in this case, batteries and kilowatts. The success of Jaguar’s electric relaunch will hinge on compelling product, competitive pricing, and a return to the innovation and elegance that once defined the marque.

For now, the sales charts may look dire, but they are not necessarily a death knell. If anything, they are the growing pains of a legacy brand attempting to reinvent itself in one of the most volatile eras in automotive history.

Still, time is not on Jaguar’s side. In a market that waits for no one, even a planned pause can start to feel like a prolonged disappearance. Unless production ramps up soon — and the new models deliver on their promise — Jaguar risks being remembered not as a brand that boldly embraced the future, but one that vanished chasing it.

Source: Reuters

News

Mercedes-Benz Posts Strong Retail Demand Despite Q2 Sales Dip

Despite global economic headwinds and shifting tariff policies, Mercedes-Benz Group delivered a solid performance in the second quarter of 2025, selling 547,100 vehicles across its Cars and Vans divisions—a 9% decline year-on-year, but with encouraging signs beneath the surface.

Strong Retail Demand Amid Global Challenges

Mercedes-Benz Cars saw retail deliveries of 453,700 vehicles (-9%) in Q2, influenced primarily by a deliberate strategy to manage inventory and navigate evolving tariff landscapes, particularly affecting U.S. and Chinese markets. However, underlying demand in key regions remained robust. Retail deliveries in the U.S. surged by 26%, and Germany posted a 7% gain, a testament to the enduring strength of the brand’s appeal.

“Overall, we see good customer demand in the U.S. and Germany for our products including our Top-End vehicles, despite tariffs impacting our global sales in the second quarter,” said Mathias Geisen, Board Member for Marketing & Sales at Mercedes-Benz Group AG.

The Top-End segment, which includes luxury flagships such as Mercedes-AMG and the G-Class, accounted for 14.3% of overall sales. Retail deliveries in this category rose by 5% to 69,000 units, driven by a 19% jump in AMG sales and a remarkable 56% growth in G-Class demand. The U.S. remains a stronghold, with Top-End deliveries climbing 15%, reinforcing the market’s position as Mercedes-Benz’s second largest.

China, despite increased competition, retained Mercedes-Benz’s leadership in the Top-End luxury segment for the first half of the year.

Star Performers and Electric Momentum

Globally, the GLC retained its position as Mercedes-Benz’s top-selling model, with Q2 sales up by 9%. The new CLE coupe also gained traction quickly, notching a 30% increase in Q2 and 66% growth year-to-date.

Electrification remains a strategic focus. Plug-in hybrid sales jumped 34% globally, while xEVs (electrified vehicles) reached 40% of sales in Europe and 21% globally. With the successful launch of the all-new CLA EV, Mercedes-Benz is setting the stage for what it calls its “biggest series of car launches” to date, including the anticipated debut of the electric GLC this September.

Vans Division Surges on eVan Demand and Commercial Strength

Mercedes-Benz Vans delivered 93,400 units in Q2, bolstered by an 18% rise in customer deliveries and a 13% increase over Q1 2025. Sales of fully electric vans—or eVans—grew 32% year-on-year, driven by increasing demand across both private and commercial segments.

Sagree Sardien, Head of Sales & Marketing for Mercedes-Benz Vans, highlighted the division’s strategic progress: “We are encouraged to see the intensification of our efforts to deliver a premium customer experience and electrification of the portfolio, translated into a 7% growth for private vans and 42% for eVans in the first half of the year.”

A standout milestone was the record order of 5,000 eVans placed by Amazon’s transportation network, marking the largest single eVan deal in the company’s history.

Looking Ahead

Mercedes-Benz is entering a pivotal phase of its product evolution. The all-new CLA heralds a new generation of electric vehicles, and with major launches scheduled throughout the year and into 2026, the company is poised to strengthen its foothold in the EV space.

On the Vans side, the upcoming VLE private van—which recently completed a long-range test from Stuttgart to Rome on just two brief charging stops—aims to expand the brand’s reach in the premium family and leisure segment.

While the Q2 numbers reflect the challenges of a dynamic market, Mercedes-Benz’s careful strategy, strong brand equity, and growing electric portfolio suggest a promising trajectory through the rest of the year and beyond.

Mercedes-Benz Cars sales by regions and markets

Europe159,700+7%+1%308,300-3%
–   thereof Germany52,800+16%+7%98,100-2%
Asia189,200-5%-16%389,000-11%
–   thereof China140,400-8%-19%293,200-14%
North America80,600+5%-14%157,500-6%
–   thereof U.S.74,600+11%-12%142,000-6%
Rest of World24,200+16%+24%45,100+20%
 Q2 2025ChangeQ1 2025ChangeQ2 2024YTD 2025ChangeYTD 2024
Mercedes-Benz Group547,100+3%-9%1,076,300-8%
–   thereof BEVs41,900-8%-18%87,300-14%
      
Mercedes-Benz Cars453,700+2%-9%900,000-6%
–   thereof BEVs35,000-14%-24%75,700-19%
–   thereof xEVs94,000+8%+4%180,800+0%
Mercedes-Benz Cars sales by segments
Top-End64,800+0%-8%129,900-5%
Core273,800+4%-6%537,300-4%
Entry115,100-2%-16%232,800-12%

Source: Mercedes-Benz