Porsche sales results Archives

After last year’s record sales results, the first half of 2023 brought better numbers that also continued in the third quarter. According to the Porsche AG report, the company recorded a 12.6 percent increase in sales revenue in the nine months of 2023.

“Across all model lines, our vehicles are in high demand worldwide. At the same time, exclusivity and individualization of our products are steadily increasing,” explains Oliver Blume, Chairman of the Executive Board at Porsche AG.

Despite the large investments and other expenses that the company had this year, when it celebrates its 75th anniversary, Porsche is heavily preparing for the premiere of four new models next year. This did not significantly affect the operating profit of the company, which increased by 9.0 percent, but the operating return on sales was lower by 0.6 percent (18.3 percent) compared to the same period in 2022 (18.9 percent).

“We benefit from a robust positioning in key global regions. We have seen above-average growth in Europe, North America as well as in the ‘Overseas and Emerging Markets’ region. Our business model is based on our unique positioning in the automotive industry. Unlike niche luxury manufacturers, we benefit from scaling effects within Porsche and cost advantages due to the cooperation with Volkswagen Group,” said Blume.

In the first nine months of 2023, Porsche delivered 242,722 vehicles, which is an increase of 9.6 percent compared to the same period last year. The electric Porsche Taycan was delivered to 27,885 customers, which is 11 percent more than in 2022. “We continue to benefit from high demand and positive product mix and price effects. We have always clearly exceeded this goal – despite difficult circumstances in the supply chain and sales regions, where development in terms of e-mobility can vary significantly,” he said Lutz Meschke, Deputy Chairman of the Executive Board and Board Member for Finance and IT.

Porsche has high expectations in 2024 as well, when sales revenue is expected to be in the range of 40 to 42 billion euros.

Source: Porsche

After the record sales results achieved last year, this year will not be so successful for Porsche. In the first quarter of 2022, Porsche sold over 68,000 vehicles worldwide. Now the Stuttgart-based company announced that it delivered almost 150,000 vehicles in the first half of this year.

Due to all the difficulties faced by the automotive industry, Porsche is nevertheless satisfied with the achieved results. The pandemic and the supply chain caused the most problems. Despite this, growth was achieved in some markets. For example, in Europe, compared to last year, sales increased by 7 percent (43,087 vehicles), and in Germany alone, 13,785 vehicles were sold.

“We and our dealers have successfully navigated a first half-year shaped by external factors and uncertainties. In addition to the difficulties posed by the resurgence of the COVID pandemic in China and other markets, ongoing supply-chain- and logistics-related challenges have accompanied us. At the same time, the desirability of our brand and the popularity of our products remain strong. We expect the second half-year to be dynamic. As in previous years, we are optimistic about the future and determined to go full steam ahead with the remaining months of the year,” says Detlev von Platen, Board Member for Sales and Marketing at Porsche AG.

Porsche sales results in the first six months of 2022 (1)

When it comes to the rest of the world, there was a decline in sales. Despite the delivery difficulties, Porsche managed to sell 62,245 vehicles in the Asia-Pacific region, Africa and the Middle East, while in the United States the number was 32,529 vehicles. In the Chinese market, sales fell by 16 percent (40,681 vehicles).

The highest demand is still for SUVs, of which the most sold are Cayenne (41,947), Macan (38,039), Taycan (18,877). Of the sports models, the most delivered were 911 models (21,616), Panamera (15,604), 718 Boxster and 718 Cayman (9,777).

Porsche hopes that the rest of the year could bring better results, but given the current situation in the world, it will be difficult to achieve.

Source: Porsche

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