Tag Archives: Sales results

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Bentley sales results in 2023

The year 2023 was successful for a large number of car manufacturers, such as Lamborghini, which delivered 10,112 cars worldwide in the past 12 months, which is the best result in the history of this Italian manufacturer. However, some were not so successful, and one of them is Bentley, which recorded a drop in sales in 2023.

After 2022, when it recorded the best sales result, the following year did not bring growth but a drop in sales by 11 percent. There could be many reasons for this, and Bentley says that high-end consumers have felt the rising costs and economic slowdown. Drop in sales in Bentley’s biggest markets (America -9% / 3,848 units, China -18% / 3,006 units and Europe -15% / 2,376 units), had the biggest impact on the overall negative result.

“The luxury market was not immune to the challenging market conditions seen around the world in the second half of 2023. We remain cautiously optimistic for the coming year, with continued strong market-specific and model-specific global demand,” said head of Bentley Adrian Hallmark.

However, Bentley found something positive in all this. According to their data, demand for personalization, such as adding leather and wood finishes, increased by 43%. Perhaps this is a good sign for the British manufacturer as other supercar manufacturers have recorded positive results where the main players have been luxury models. However, some manufacturers of luxury products (such as Burberry) warned of a slowdown in demand for high-end goods.

Source: Bentley

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2023 was the best year for Lamborghini

2022 was a very successful year for Lamborghini with 9,242 cars sold, and the same was expected in 2023. According to the report, Lamborghini delivered 10,112 cars worldwide in the past 12 months, which is the best result in the history of this Italian manufacturer.

Although governments are trying to encourage customers to buy electric cars with subsidies, the demand for ICE cars and hybrids is still high. Proof of this is the 6,087 copies of the Lamborghini Urus delivered in the last 12 months, and 3,962 copies of the Lamborghini Huracan model.

Lamborghini had the highest sales growth in the European market, where 4,000 cars were delivered, which is a 14 percent increase compared to the same period of the previous year. In the US, 3,000 cars were sold, which is a 9 percent increase over the previous year.

In March last year, Lamborghini presented the successor to the Aventador, the Lamborghini Revuelto, and the first examples were delivered at the end of the year. That is why these examples were not included in the total number, and what effect they will have on the sales results in 2024 remains to be seen.

The Lamborghini Revuelto is powered by a 6.5-L V12 combined with an electric motor with a total output of 1,001 hp (747 kW) and 595 lb-ft (807 Nm) of torque. Power is sent to all wheels via an 8-speed dual-clutch automated manual transmission. This powerful SUV is capable of accelerating from zero to 62 in 2.5 seconds with a top speed of 217 mph (350 km/h).

Source: Lamborghini

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BMW Group recorded sales growth in 2023

2023 has been a successful year for the BMW Group when it comes to sales, and they can be especially pleased with the demand for their electric vehicles, which has increased by 74%.

In the past year, the BMW Group sold 2,555,341 cars worldwide, which is 6.5% more than the same period in 2022. It is the best result ever for the group which includes the BMW, Mini and Rolls-Royce brands.

Sales growth was recorded in all markets, and the most cars were delivered in Asia (over a million units) with a growth of 4.1%. In Europe, 942,805 cars were sold, an increase of 7.5% compared to 2022. In North and South America, the BMW Group sold 480,380 cars, an increase of 9.3%.

When it comes to local markets, 281,986 vehicles were sold in Germany (+11.7%), 395,741 vehicles in the USA (+9.4%) and 842,932 vehicles (+4.2%) in China. This is an excellent result if we take into account that some European manufacturers have recorded a drop in sales on the Chinese market.

Looking at the brands, BMW sold the most cars (2.2 million units). It is interesting that the M performance division sold 202,530 cars, and that Mini sold 295,474 vehicles. Rolls-Royce reached the number of 6,032 cars, which is the best result in the history of this luxury brand and the second year in a row with over 6,000 cars delivered.

The highest demand was for electric vehicles (367,183 units), which is a growth of 74.4% more than in 2022. This means that of the total number of vehicles sold, 15 percent were electric.

This is a good sign for the BMW Group, which intends to switch production to fully electric cars by 2035.

Source: BMW