Porsche has ordered special tires from the Japanese company Bridgestone for its Macan Electric and Panamera models. The Potenza Sport tires are available for both models, while the Blizzak LM005 winter tires are only available for the Porsche Panamera.
When developing the Potenza tires, which will be available in sizes 20, 21 and 22 inches, Bridgestone took into account the sporty characteristics of the Porsche, its mass associated with the traction battery and the high torque of the electric motor. The result is tires with outstanding handling on dry and wet roads, as well as at high speeds, but also high braking performance, comfort and optimized rolling resistance, for a range of around 600 kilometers.
For the Porsche Panamera, Bridgestone offers 21-inch Potenza Sport summer tires with outstanding sports performance for better driving comfort, while 20-inch Blizzak LM005 winter tires provide better grip on snow and ice.
Even in times of global economic uncertainty, Porsche remains desirable and exclusive. In 2023, the sports brand delivered 320,221 cars, which was 3 percent more compared to the same period in 2022. However, Porsche sales in Q1 2024 did not continue on that path. In the first three months of this year, Porsche delivered 77,640 vehicles, which is 4 percent less than in Q1 2023.
This year is the year of electrification when Porsche launches several fully electric and hybrid models such as the Macan, Panamera, Taycan and 911. When it comes to models, positive sales results were recorded by the Porsche Cayenne with 28,025 units (+20 percent) , the 911 with 12,892 cars sold (+17%), and the 718 Boxster and 718 Cayman models with 5,772 deliveries (+20%). Other models recorded a drop in sales compared to the same period in 2023. The Panamera was delivered in 6,139 units (-28 percent), while the Taycan achieved a huge drop compared to Q1 last year (-54 %) with 4,236 cars delivered. The Porsche Macan also recorded a 14% drop in sales (20,576 cars). However, the recently introduced all-electric Macan is announcing better results as a large number of orders have been received.
“Despite the ramp-up of the new launches, delays in delivery due to regulatory requirements in North America and the still challenging market situation in China, we were able to maintain deliveries at a stable level,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG.
When it comes to individual markets, Porsche had the best results in Germany where it delivered 11,274 cars (+37%), while in the rest of Europe it delivered 20,044 cars (+9%). Other markets recorded a decline in sales, which can be attributed to the currently tense economic situation in the Chinese market. In China, Porsche sold only 16,340 vehicles (-24%), while in North America it delivered 15,087 vehicles, which is 23% less compared to Q1 2023. In the rest of the world, 14,895 cars were sold (+14).
After a successful 2021 with 300,000 vehicles sold worldwide, 2022 also started and ended successfully for Porsche with 3 percent growth compared to 2021 (309,884 cars sold). Obviously, the global crisis and the overall situation in the world did not affect the demand for new cars, because other car manufacturers also recorded an increase in sales last year.
“The many challenges caused by the war in Ukraine, disrupted supply chains and the ongoing semiconductor crisis have shaped the past year and tested us. So I am even more proud of the entire Porsche team. In this difficult environment, we have been able to fulfill the dream of owning a Porsche for more customers than ever before before,” said Detlev von Platen, member of the Executive Board for Sales and Marketing at Porsche AG.
When it comes to different parts of the world, the biggest market last year was China with 93,286 cars, 2% less than in 2021. North America with 79,260 deliveries was the second largest market, the same as last year. In Europe, Porsche delivered 62,685 vehicles, which is 7% more than the previous year. In Germany, 29,512 customers received their vehicles, an increase of 3 percent.
The highest demand last year was for the Porsche Cayenne with 95,604 units delivered. Macan is in second place with 86,724 units delivered. The Porsche 911 proved to be very popular last year as well, with 40,410 cars delivered.
Sales results for other models: Panamera 34,142 cars delivered, Taycan 34,801 cars (-16 percent), 718 Boxster and 718 Cayman 18,203 cars.
