Tag Archives: Porsche Cayenne

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Porsche will produce a new all-electric SUV

The increasing demand for SUV cars around the world, as well as the results achieved in the last year and the first half of 2022, have led Porsche to seriously consider a new all-electric SUV. This news was confirmed by Porsche CEO Oliver Blume.

In 2021, Porsche sold more than 300,000 vehicles worldwide, and the best-selling models were SUVs, Cayenne (83k cars delivered) and Macan (88k cars), which is an 11 percent increase compared to 2020. 2/5 of the total number of Porsche cars sold were electric models. In the first half of 2022, the best-selling Porsche models were also SUVs.

With the new electric model, Porsche wants to strengthen its position in the SUV car market. “Porsche is a leading player in the sports SUV market and in the all-electric luxury car segment,” said Porsche CFO Lutz Meschke. The car will be produced in Leipzig at the plant where Porsche currently produces the Macan and Panamera.

The long-term plans of the Stuttgart-based company are that by 2030, 80 percent of all cars sold will be electric models. Thus, for 2024, Porsche announced the arrival of the fully electric Macan as well as the 718 Cayman.

Source: Porsche

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Porsche sales results in the first six months of 2022

After the record sales results achieved last year, this year will not be so successful for Porsche. In the first quarter of 2022, Porsche sold over 68,000 vehicles worldwide. Now the Stuttgart-based company announced that it delivered almost 150,000 vehicles in the first half of this year.

Due to all the difficulties faced by the automotive industry, Porsche is nevertheless satisfied with the achieved results. The pandemic and the supply chain caused the most problems. Despite this, growth was achieved in some markets. For example, in Europe, compared to last year, sales increased by 7 percent (43,087 vehicles), and in Germany alone, 13,785 vehicles were sold.

“We and our dealers have successfully navigated a first half-year shaped by external factors and uncertainties. In addition to the difficulties posed by the resurgence of the COVID pandemic in China and other markets, ongoing supply-chain- and logistics-related challenges have accompanied us. At the same time, the desirability of our brand and the popularity of our products remain strong. We expect the second half-year to be dynamic. As in previous years, we are optimistic about the future and determined to go full steam ahead with the remaining months of the year,” says Detlev von Platen, Board Member for Sales and Marketing at Porsche AG.

Porsche sales results in the first six months of 2022 (1)

When it comes to the rest of the world, there was a decline in sales. Despite the delivery difficulties, Porsche managed to sell 62,245 vehicles in the Asia-Pacific region, Africa and the Middle East, while in the United States the number was 32,529 vehicles. In the Chinese market, sales fell by 16 percent (40,681 vehicles).

The highest demand is still for SUVs, of which the most sold are Cayenne (41,947), Macan (38,039), Taycan (18,877). Of the sports models, the most delivered were 911 models (21,616), Panamera (15,604), 718 Boxster and 718 Cayman (9,777).

Porsche hopes that the rest of the year could bring better results, but given the current situation in the world, it will be difficult to achieve.

Source: Porsche

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Two decades of Porsche Cayenne

In the early 1990s, Porsche found itself in one of the biggest economic crises in its history, selling only 23,060 cars. This forced the company to make a decision that will ensure its successful future. The new century has brought success, and since 2002 Porsche can thank its success to one of the SUV models, the Cayenne.

Celebrating 20 years of Cayenne, Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG, said: “Cayenne has always been the main attraction of our brand – it has brought many new customers and fans from all over the world to Porsche over the past 20 years.”

Initially, Porsche’s management had high hopes for the 911 and Boxster models, but they realized that they were not enough, so they started thinking about a new model. The idea was born. On the recommendation of Porsche America, it was decided to create a sports SUV that will aim to fight competitors in the market.

The project was developed in collaboration with Volkswagen in 1998, and Porsche developed a new platform that was also used by the Volkswagen Touareg. A year later, the company decided to build a new factory in Leipzig, which officially opened in 2002. Only the body for the Cayenne was made at Volkswagen’s factory in Bratislava, and the final assembly was made in Saxony. The first two generations of the Porsche Cayenne came out of the production line in Leipzig and Osnabrück. After that, the production was moved to Bratislava, and the Panamera and Macan were produced in Leipzig.

Source: Porsche